Study Guide

Learning outcomes

The student is able to
- read cases, solve cases and present solutions
- apply critical thinking skills to complex business problems
- develop skills to identify and evaluate key issues, generate and evaluate possible solutions to the problems, recommend solutions and communicate these in an effective manner

Implementation and methods of teaching

Contact lectures
Case solving sessions
Individual assignments and group assignments

Timing and attendance

According to the course timetable.
Compulsory attendance during the lectures and case-solving sessions.

Learning material and recommended literature

Material from the Moodle learning platform &
material provided by the lecturer.

Alternative completion methods

There is no substitute work.

Learning environment

The Moodle learning platform
Classroom lectures and case-solving sessions.

Student time use and work load

A student's estimated workload is 5 x 27 hours
consisting of:
- Contact lectures and case-solving sessions
- Individual reading tasks
- Different individual and group course assignments.
Estimated workload is the following:
- Contact lectures and workshops: 24 hrs
- Reading and preparation: 20-25 hrs
- Individual and group assignments: 40-45 hrs
- Case-solving preparations and case-solving sessions: 40-45 hrs

Contents

Learning outcomes
The student is able to
- read cases, solve cases and present solutions
- apply critical thinking skills to complex business problems
- develop skills to identify and evaluate key issues, generate and evaluate possible solutions to the problems, recommend solutions and communicate these in an effective manner

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

The student has a good command of the course content.
The student can read cases, solve cases and present solutions.
The student can apply critical thinking skills, identify and evaluate key issues, generate and evaluate possible solutions to the problems, recommend solutions and communicate these in an effective manner

Learning outcomes

The student is able to
- classify cost and utilize cost accounting methods
- understand the benefits of different pricing methods and utilize cost data in pricing products and services
- provide cost and profitability analyses for management decision making

Implementation and methods of teaching

This is an online course. There will be 2-4 hour Zoom sessions on a weekly basis from week 3 to week 12. An online exam at the end (week 13). Zoom sessions include lectures, exercises and case assignments (individual and team work).

Timing and attendance

The course will run from January to March. Participation in the Zoom sessions is highly recommended - absence requires extra working on your own time. Zoom lectures are recorded.

Learning material and recommended literature

Material provided on the course Moodle site.

Alternative completion methods

The course is conducted only according to the presented model.

Working life cooperation

Real-life case assignments.

Exam retakes

Exam retake possibility on week 16 and week 19.

Learning environment

Learning environment is Moodle. Classes are run in Zoom.

Student time use and work load

This is a five-credit course, equivalent to 135 hours of student work.

Contents

The course contents is as follows:
- CVP and variance analysis,
- cost concepts and classification,
- traditional and ABC cost accounting methods,
- pricing.

Additional information for students: previous knowledge etc.

Basic knowledge of accounting is recommended.

Assessment criteria

Evaluation is based on exam and assignments. The course is evaluated on a scale of 1 to 5. You can get a total of 100 points from the course. In order to receive an approved grade for a course, you must a) receive 45% of the total points, ie a minimum of 45/100 points, and b) must pass the course exam satisfactorily. The grade for the course is calculated as follows: returned assignments 40% and exam 60%. The course exam and grade are calculated according to the following scoring:

grade 5: 100,0-90,0 points
grade 4: 89,9-78,0 points
grade 3: 77,9-65,0 points
grade 2: 64,9-55,0 points
grade 1: 54,9-45,0 points

Assessment scale

1-5

Failed (0)

Rejected (fail) grade is given when the student has not achieved the learning objectives of the course. Student does not understand the essentials of Cost Accounting, is not able to show any learning outcomes in the exam and assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Grade1. Student understands the essentials of Cost Accounting, is able to show some learning outcomes in the exam and assignments. Student is able to use some professional concepts consistently. Student needs support in completing the assignments.

Assessment criteria: level 3 (assessment scale 1–5)

Grade 3. Student has good knowledge about the basic concepts of Cost Accounting, is able to show good learning outcomes in the exam and assignments. Student uses professional concepts fluently and extensively. Student still requires a little support in doing the assignments.

Assessment criteria: level 5 (assessment scale 1–5)

Grade 5. Student has excellent knowledge and understanding of the basic concepts of Cost Accounting, is able to show excellent learning outcomes in the exam and assignments. Student can independently acquire new knowledge and use professional concepts expertly. Student performs the tasks independently.

Learning outcomes

The student is able to
- describe the customer experience framework
- search for reliable information about established procedures and tools, which can be used for customer experience management and development
- select appropriate procedures for the description and development of customer experience

Implementation and methods of teaching

The course has lectures, an excursion with observation, UX testing in the UX Lab, writing an individual learning essay, and final seminar.

Timing and attendance

Course starts on March and ends at the end of the April.

Learning material and recommended literature

Material given by the teacher.

Working life cooperation

Real-life business case and a visitor in the lectures.

Learning environment

Campus, UX Lab and excursion.

Contents

Customer experience pyramid: action, emotion, and meaning, both offline- and online environment.
Concepts, case examples, framework, and tools.
B2B perspective and taking care of customer relationships.
Customer experience linked to marketing communication and sales.

Additional information for students: previous knowledge etc.

Customer relations and marketing -course.
The course is meant for 2nd and 3rd-year students, but also 1st-year students with working life experience or previous business studies can participate.

Assessment criteria

Reflection essay
Customer experience analysis reports for a business partner (group)

Assessment scale

1-5

Learning outcomes

The student can:

- describe the steps of the data analytics process and understand the role of data analytics in modern business
- combine information sources of different content and different forms into usable data matrices
- use tools in gathering, describing, and visualizing various types of information
- produce and interpret key statistical measures and figures
- construct a simple predictive model using machine learning methods and evaluate its quality

Implementation and methods of teaching

The course has online lectures and self-study material. Students will do assignments and an online exam related to the topics of the course.

Timing and attendance

12.9.- 17.11.2024. Online lectures Thu 12.9.2024, Fri 20.9.2024, Thu 26.9.2024, Thu 3.10.2024, Thu 17.10.2024. Online exam Thu 31.10.2024. Final assignment deadline Sun 17.11.2024. Attendance is not mandatory but preferable. No personal assignments or guidance due to missing lectures

Learning material and recommended literature

Lecture and self-study material. Other materials indicated by the teacher.

Alternative completion methods

The course is completed only according to the presented model

Working life cooperation

It is possible to complete the course assignment, for example, at your own workplace or in your own company.

Exam retakes

Exam after the last lectures. Two re-examinations at separately announced times. Assignment must be completed.

Learning environment

Studying takes place online. Course material, information, return of assignments and exam in Moodle. Lectures will be recorded.

Student time use and work load

The course is 5 cr = 135 hours.

Lectures 20h
Independent study 30h
Assignment 58h
Exam preparation 25h
Exam 2h

Contents

Intro
Introduction to the topic, job descriptions, process flow, tools
Preparation
Data preparations and acquisition, feature selection, cleaning
Descriptive data analytics
Descriptive analytics methods, visualization techniques, distribution theory, hypothesis testing
Modeling
Basics of modeling, prediction and classification, k-fold cross-validation, model estimation

Assessment criteria

Exercise pass/fail
Exam

Assessment scale

1-5

Failed (0)

A rejected grade is given when the student has not achieved the learning objectives of the course. The student does not understand the aspects of data analytics and is not able to show any learning outcomes related to the topic in the exam and assignments.

Assessment criteria: level 1 (assessment scale 1–5)

The student is able to formulate a data analytics problem into an actionable plan
The student is able to extract data and perform reasonable feature selection
The student is able to produce visualizations related to the data analytics problem

Assessment criteria: level 3 (assessment scale 1–5)

Additionally:
The student is able to formulate a data analytics problem into an actionable plan and execute it
The student is able to extract data and perform reasonable feature selection and perform successful data cleaning and combination
The student is able to produce visualizations related to the data analytics problem and accompany them with simple testing
The student is able to construct a model for the data

Assessment criteria: level 5 (assessment scale 1–5)

Additionally:
The student is able to formulate a data analytics problem into an actionable plan and execute it
The student is able to extract data and perform reasonable feature selection and perform successful data cleaning and combination
The student is able to produce visualizations related to the data analytics problem and accompany them with simple testing
The student is able to construct a model for the data, test it, and evaluate its goodness

Learning outcomes

The student is able to
- find solutions to business data management, data storages and data sharing in various platforms
- work in the process to model an Entity Relationship diagram
- use data management system services and understands their purpose of use
- master relational database concepts and design
- use basic Structural Query Language, SQL commands
- create a simple relational database based on specified requirements

Implementation and methods of teaching

Join this course to learn more about data management, business intelligence, and relational database management. The course has 3 online lectures. Students complete most of the course independently on the Moodle learning platform.

Timing and attendance

The course starts at the end of September and ends in November 2024. During this time, students participate in 3 online lectures. The rest of the time, the student studies independently according to his/her own schedule.

Learning material and recommended literature

Material is given on Moodle learning platform + course book. In addition, students are supposed to search for information individually from different sources.

Course book:
It's All Analytics: The Foundations of Al, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government
Burk, Scott ; Miner, Gary D. 2020
Available from LAB Primo: https://ebookcentral.proquest.com/lib/lab-ebooks/detail.action?docID=6209045&pq-origsite=primo

Alternative completion methods

None.

Working life cooperation

Examples from real working life are given.

Learning environment

Moodle e-learning platform.

Student time use and work load

The 5 ECTS course requires about 130 hours of work.

Contents

Relational database management system concepts and relational database structure. Overview of NoSQL databases. Data warehousing alternative technologies.
Structural Query Language (SQL) fundamentals. SQL commands to create, read, update, and delete data (CRUD). Focus on querying data for your specified needs from a relational database. SQL SELECT statement in detail.

Basics of knowledge management.
Business intelligence, data analytics, and AI.

Assessment criteria

The course is graded on an approved/failed basis. A minimum of 50% of the maximum points needed for an approved task/exercise/test.

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

Minimum of 50% of maximum points needed for an approved task/exercise/test.

Learning outcomes

The student is able to
- find solutions to business data management, data storages and data sharing in various platforms
- work in the process to model an Entity Relationship diagram
- use data management system services and understands their purpose of use
- master relational database concepts and design
- use basic Structural Query Language, SQL commands
- create a simple relational database based on specified requirements

Implementation and methods of teaching

Join this online course to learn more about data management, business intelligence, and relational database management. Students complete most of the course independently on the Moodle learning platform.

Timing and attendance

The online course starts ... and ends 2025. During this time, the student studies in Moodle eLearning platform independently according to his/her own schedule.

Learning material and recommended literature

Material is given on Moodle learning platform + course book. In addition, students are supposed to search for information individually from different sources.

Course book:
It's All Analytics: The Foundations of Al, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government
Burk, Scott ; Miner, Gary D. 2020
Available from LAB Primo: https://ebookcentral.proquest.com/lib/lab-ebooks/detail.action?docID=6209045&pq-origsite=primo

Alternative completion methods

None.

Working life cooperation

Examples from real working life are given.

Learning environment

Moodle e-learning platform.

Student time use and work load

The 5 ECTS course requires about 130 hours of work.

Contents

Relational database management system concepts and relational database structure. Overview of NoSQL databases. Data warehousing alternative technologies.
Structural Query Language (SQL) fundamentals. SQL commands to create, read, update, and delete data (CRUD). Focus on querying data for your specified needs from a relational database. SQL SELECT statement in detail.

Basics of knowledge management.
Business intelligence, data analytics, and AI.

Assessment criteria

The course is graded on an approved/failed basis. A minimum of 50% of the maximum points needed for an approved task/exercise/test.

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

Minimum of 50% of maximum points needed for an approved task/exercise/test.

Learning outcomes

Student is able to
- describe the principles of integrated enterprise resource planning system (ERP)
- use SAP S / 4 HANA - ERP system to manage company's order-delivery process and internal accounting as well as human resource management

Implementation and methods of teaching

Students practice and use the SAP S/4 HANA ERP system’s Global Bike Inc learning environment independently online, with the support of available instructions and online guidance.

Timing and attendance

The course is conducted online and independently. The course includes 7 online clinics at scheduled times (refer toTimEdit for detailes). A separate preliminary assignment is due in week 10. In week 11, there is a mandatory orientation online lecture, which will be recorded. Optional online clinics is available from week 12 to week 17.

Learning material and recommended literature

SAP S/4 HANA Global Bike Inc. materials in Moodle-platform.

Alternative completion methods

If you have prior experience with the SAP S/4HANA ERP system, you may also complete tasks independently with the supervisors’ approval.

Learning environment

In the course, students work using the SAP S/4HANA ERP system in the Global Bike Inc learning environment.

Student time use and work load

Training sessions 25%, independent work 75%.

Contents

The course covers the principles of an integrated SAP S/4HANA ERP system through detailed exercises and case studies in SD (Sales and Distribution), MM (Material Management), FI (Finance), CO (Controlling), and HCM (Human Capital Management).

Assessment criteria

SAP S/4HANA ERP Case studies, online exams and Learning Snacks -assignments.

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

Student understands the basic principles of ERP and is able to use SAP S/4 Hana.

Learning outcomes

The student is able to
- find sources of finance for a company
- manage working capital and company´s capital structure
- hedge against financial risks
- draw up financial forecasts
- apply investment appraisal methods when making decisions

Implementation and methods of teaching

Teaching on Lappeenranta campus, exercises and assignments + Moodle exam(s)

Timing and attendance

Participation to lectures is recommended. We'll do exercises during the lectures.

Learning material and recommended literature

Material In Moodle + other material/articles needed in assignments.

Working life cooperation

Possible visitor(s)

Exam retakes

Exam

Learning environment

Materials in Moodle and lectures on campus.

Student time use and work load

One ECTS equals 27 hours of study

Contents

The student is able to
- find sources of finance for a company
- manage working capital and company´s capital structure
- hedge against financial risks
- draw up financial forecasts
- apply investment appraisal methods when making decisions
- In the beginning small throwback to Financial Accountig course

Additional information for students: previous knowledge etc.

Financial accounting and other "basic courses" helps to understand finance, which is a combination of many things, like economics, accounting, mathematics, law etc.

Assessment criteria

Assignments and exams together as follows:
Assignment 1: Learning Journal 50 %
Assignment 2: Case + presentation + peer assessment 20 %
Moodle exams 1 + 2: 15 % each

Assessment scale

1-5

Failed (0)

Student does not meet the lowest basic knowledge requirements in corporate finance, is not familiar with the fundamental concepts and definitions.

Learning outcomes

The student is able to
- turn a business idea into a startup and growth company.
- utilize teamwork, networks and business services.
- actively operate in the startup ecosystem of his/her geographical and business area.

Implementation and methods of teaching

Individual entrepreneurship coaching in both online and offline environments. Development of the student's own business idea according to a case-specific action plan.

Timing and attendance

The course can be started and completed flexibly during the academic year.

Learning material and recommended literature

Individual and student-specific materials

Alternative completion methods

Not available

Working life cooperation

Developing student's own business idea

Exam retakes

None

Learning environment

Moodle platform, Teams, meetings on the campus

Student time use and work load

Student's workload app 135 h, individual tasks

Contents

Developing the student's own business idea by means of entrepreneurship coaching.

Additional information for students: previous knowledge etc.

No previous studies are required

Assessment criteria

Evaluation scale Pass/Fail

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

Passed: Implementation of the individual work plan drawn up for the student, participation in coaching meetings

Learning outcomes

Student is able to
- use inhouse logistics professional terminology
- recognize affects of inhouse logistics in company's competitiveness and profitability
- recognize inhouse logistics operating principles and processes
- name and compare different inhouse logistics contributing factors and trends

Implementation and methods of teaching

Entirely online course without lectures. Details will be informed to enrolled students via email before the course starts.
Possible excursions are confirmed and informed when the course starts. These are held at real companies. More detailed information will be given to enrolled students during the course.

Timing and attendance

Timing: see course Moodle page
Possible company excursion, timing will be informed when the course starts.

Learning material and recommended literature

See Moodle

Working life cooperation

Excursions, visiting lecturers

Exam retakes

According to degree regulations, agree with teacher

Learning environment

Moodle, Zoom, companies that are confirmed qhen the course starts

Student time use and work load

1 ECTS is ~ 27 hours students work, so in total 135 hours

Contents

At this course, you will get familiar with inhouse logistics. What does it mean and what are the future trends? Materials will cover for example process management, inventory management systems, automatisation, digitalization, safety and sustainability. If possible, we will visit some company that offers inhouse logistics solutions. This will be confirmed and informed during the course for enrolled students.

Additional information for students: previous knowledge etc.

Supply network, Basics of Logistics or other similar information

Assessment criteria

Assignments, exams, learning diary
- will be informed in more detail during first lecture

Assessment scale

1-5

Failed (0)

Goals not reached

Assessment criteria: level 1 (assessment scale 1–5)

Student is able to
- understand the basic principles of inhouse logistics
- identify the meaning of material flow inside the organization

Assessment criteria: level 3 (assessment scale 1–5)

Student is able to
- understand and define the basic principles of inhouse logistics
- identify and evaluate the meaning of material flow inside the organization

Assessment criteria: level 5 (assessment scale 1–5)

Student is able to
- understand and define the basic principles of inhouse logistics
- identify and evaluate the meaning of material flow inside the organization
- analyse the financial meaning of inhouse logistics to the organization
- design and evaluate logistics safety and sustainability

Learning outcomes

The student is able to
- analyse different aspects of free trade and protectionism
- explain the different tools of protectionism
- recognise the different levels of economic integration
- describe the basic mechanism of foreign exchange market
- explain the problems of developing countries in the world market

Implementation and methods of teaching

You are most welcome to join International Economics course on autumn term 2024. The course is very many-sided by teaching methods - contact sessions, individual studying, group work, individual assignments, presentation etc.

The group also will be very multicultural - domestic degree students, foreign degree students and foreign exchange students ... so participating the course is a great opportunity to make new friends and expand social network !

Timing and attendance

The course will take place on autumn term 2024 - starting in the mid September and ending in the mid December .

More detailed schedule will be confirmed on first contact session ( week 37 ).

Learning material and recommended literature

All the material is going to be loaded to moodle ( files folders ) in the beginning of the course.

Learning environment

Campus contact sessions ( 10 - 12 sessions in all ).
Individual assignments
Presentations
Lecture exam
Individual studying
Book Exam

Student time use and work load

Weekly campus sessions ( contact 2 x 45 minutes ) + participation to the group work and presentation.

Individual assignments ( 5 - 6 ).

Individual studying with defined literature ( downloaded to moodle ).

Approximate workload for a student is 120 hours

Contents

The themas in the course handle for example free trade and protectionism, economic integration and economic policy, foreign exchange market. Also certain aspects of EU, EMU and international institutions are studied

Additional information for students: previous knowledge etc.

Prerequisite - basic knowledge concerning micro- and macroeconomics.

Contact sessions are arranged at the Lahti campus and the students must be present - so remote studying is not possible !!!

Assessment criteria

The evaluation / grade is based on assignments, group work, presentation and two exams.

Assessment scale

1-5

Failed (0)

The student doesn' t pass the exams or doesn' t follow the deadlines concerning written assignments or doesn' t participate to the group works.

Assessment criteria: level 1 (assessment scale 1–5)

The student is familiar with basic concepts of international trade, foreign exchange market and international economic fluctuations.

Assessment criteria: level 3 (assessment scale 1–5)

The student is familiar with different aspects of free international trade and on the other hand protectionism.

Assessment criteria: level 5 (assessment scale 1–5)

The student is familiar with different international agreements and institutions and understands the benefits and disbenefits of globalization.

Learning outcomes

The student is able to
- analyse different aspects of free trade and protectionism
- explain the different tools of protectionism
- recognise the different levels of economic integration
- describe the basic mechanism of foreign exchange market
- explain the problems of developing countries in the world market

Implementation and methods of teaching

Contact sessions, assignments, presentations, lecture exam, individual studying, book exam.

The course will begin on week 3 with orientation lecture ( more detailed info and schedule will be delivered to the participants via Moodle ) and lasts until week 21.

Timing and attendance

The course will take place on spring term 2025 - periods III - V. More detailed schedule will be confirmed on first contact session ( week 3 ).

Learning material and recommended literature

All the material is going to be loaded to moodle ( files folder ) in the beginning of the course.

Learning environment

Contact sessions ( 10 - 12 sessions in all )
Assignments
Presentations
Lecture exam
Individual studying
Book Exam

Student time use and work load

Weekly sessions ( contact 2 x 45 minutes ).

Individual studying with defined literature ( downloaded to moodle ).

Contents

Free Trade vs. Protectionism
Economic Integration
Economic Policy
Foreign Exchange Market
EU and EMU
International Institutions
Developing countries - different aspects

Additional information for students: previous knowledge etc.

Prerequisite - basic knowledge concerning micro- and macroeconomics.

Contact sessions are arranged at the Lahti campus and the students must be present - so remote studying is not possible !!!

Assessment criteria

Assignments
Group work
Presentation
Lecture exam
Book exam

Assessment scale

1-5

Failed (0)

The student doesn' t pass the exams or doesn' t follow the deadlines concerning written assignments or doesn' t participate to the group works.

Assessment criteria: level 1 (assessment scale 1–5)

The student is familiar with basic concepts of international trade, foreign exchange market and international economic fluctuations.

Assessment criteria: level 3 (assessment scale 1–5)

The student is familiar with different aspects of free international trade and on the other hand protectionism.

Assessment criteria: level 5 (assessment scale 1–5)

The student is familiar with different international agreements and institutions and understands the benefits and disbenefits of globalization.

Learning outcomes

The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.

Implementation and methods of teaching

Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be somewhat restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased risk and complexity marketers face in international markets is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing topics in this course is guided by a depth understanding of culture and how this informs the international marketing decision- making process. Building a strong foundation knowledge of culture informs at a macro level which countries a firm selects to enter; which market entry strategy they adopt and how the marketing mix must adapt depending on the cultural values on the country the firm chooses to enter.

Timing and attendance

Campus lessons are mandatory

Learning material and recommended literature

Materials provided by the lecturer

Assessment criteria

Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work

Assessment scale

1-5

Learning outcomes

The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.

Implementation and methods of teaching

Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be somewhat restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased risk and complexity marketers face in international markets is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing topics in this course is guided by a depth understanding of culture and how this informs the international marketing decision- making process. Building a strong foundation knowledge of culture informs at a macro level which countries a firm selects to enter; which market entry strategy they adopt and how the marketing mix must adapt depending on the cultural values on the country the firm chooses to enter.

Timing and attendance

Campus lessons are mandatory

Learning material and recommended literature

Materials provided by the lecturer

Assessment criteria

Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work

Assessment scale

1-5

Learning outcomes

The student is able to
- acquire an understanding of how to evaluate a firm's readiness to internationalise and create international competitiveness
- acquire an understanding of market selection process and entry mode options
- develop skills to use decision-oriented framework when evaluating and choosing between different strategic options

Implementation and methods of teaching

Contact lectures, seminars and written exam at Lappeenranta Campus

Timing and attendance

According to the course timetable 16.9.- 1.12.2024 (Autumn holiday on week 43, no lectures)

Learning material and recommended literature

Material and literature will be announced in the first lecture.

Learning environment

Moodle learning platform
Classroom case lecturers and seminars

Student time use and work load

Course is 5cr = 135h student work

Lectures
Assignment(s)
Seminar
Written exam
Independent studying

Contents

The decision to go international
- Process
- Internationalisation theories
Deciding which markets to enter
- The political, legal and economic environment
- The sociocultural environment
- The international market selection process
Market entry strategies
- Criteria in choice of entry mode
- Different market entry modes

Additional information for students: previous knowledge etc.

Course 'AL00CE34 Global business environment and opportunities' or similar knowledge.

Assessment criteria

Assessment scale 0-5
Assignments
Written exam
Attendance in lectures/seminars

Assessment scale

1-5

Failed (0)

Failing to reach the level of 1 according to the evaluation criteria.

Assessment criteria: level 1 (assessment scale 1–5)

Sufficient (1)
Student is able to recognize the steps in internationalization process of the company. Student recognizes by name different internationalization theories. Student is able to collect some data concerning international business and global environment.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)
Student is able to explain the internationalization process and different internationalization theories. Student is able to collect and present relevant data concerning international business, and use the data in empirical cases.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)
Student is able to analyse and interpret internationalization process of a company. Student is able to analyse the internationalization theories and use theory in empirical cases broadly. Student is able to collect and present appropriate and extensive amount of data of international business and global environment.

Learning outcomes

The student is able to
- acquire an understanding of how to evaluate a firm's readiness to internationalise and create international competitiveness
- acquire an understanding of market selection process and entry mode options
- develop skills to use decision-oriented framework when evaluating and choosing between different strategic options

Implementation and methods of teaching

Contact and online lectures
Case studies
Individual reading tasks
Individual and group assignments

Timing and attendance

Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction and final presentation lecture.

Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.

Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done on Moodle at the beginning of each class by using the Moodle Attendance tool. Late entry to the classroom will be treated as equivalent to absence.

Assignment Deadline Policy: Late submissions will not be accepted

Activeness during the course contact sessions will affect the final grade positively

Learning material and recommended literature

Lecture notes from Moodle
Course related articles and cases provided by the lecturer
Course book: Hollensen, Svend: Essentials of Global Marketing.
Following parts:
- The decision to internationalize
- Deciding which markets to enter
- Market entry strategies

Alternative completion methods

There is no substitute work.

Working life cooperation

The course includes a project with a local company.

Learning environment

Moodle learning platform
Classroom case studies and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading, preparation 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

The decision to internationalize
- Initiation of internationalization
- Internationalization theories
- Development of the international competitiveness
Deciding which markets to enter
- The political and economic environment
- The sociocultural environment
- The international market selection process
Market entry strategies
- Some approaches to the choice of entry mode
- Export, intermediate and hierarchical entry modes

Additional information for students: previous knowledge etc.

Basic marketing course:
Customer Relations and Marketing
or
Asiakassuhteet ja markkinointi

Assessment criteria

Defined in the first contact meeting:
- lectures and small group assignments
- case studies
- group work
Grading 1-5

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.

Learning outcomes

Student is able to
- describes the processes and specialties of the EU's internal and external trade
- apply the documents required for export and import
- identify the effects of globalization and digitalization in international trade
- define the specific features of responsible transportation and transport and specific legislation related
- identify and describe the special features of durable and cost-effective packaging.

Implementation and methods of teaching

Are you ready to dive into the dynamic world of international trade? Our Import and Export Process Management course is designed to provide you with the skills and knowledge needed in global business. You’ll explore key topics such as logistics services, forwarding, and the various modes of transportation essential for international trade. We’ll guide you through the intricacies of export and import processes, including the customs clearance journey, while also providing you with hands-on experience through practical case studies. You will also gain a basic understanding of the responsibilities and risks involved in foreign trade, ensuring you are prepared for the challenges of international markets.

Compulsory attendance in the first introduction lecture, and highly recommended on scheduled lectures according to TimeEdit.
The course will be held on campus during the day.

Timing and attendance

The course starts with the orientation lecture on week 5.

Compulsory attendance in the first introduction lecture, and highly recommended on scheduled lectures according to TimeEdit.
The course will be held on campus during the day.

Learning material and recommended literature

Workshop materials, articles, reports, and other material provided by the lecturers.
The course materials are available on Moodle.

Working life cooperation

Visit of a company guest at the lecture

Learning environment

The Moodle platform.

Student time use and work load

The 5 ects means about 135 hours for the student. (1 ect is abt 27 h)

Contents

Course topics
- logistics services and forwarding
- modes of transportation in global trade
- export and import processes, customs clearance process
- practical export/import case
- responsibilities and risks in international trade (basics)

Additional information for students: previous knowledge etc.

Recommended previous knowledge:
Basics of Logistics and Supply Chain Management.

Assessment criteria

The course is evaluated with a group work report and an individual assignment(s) report.

Assessment scale

1-5

Failed (0)

Assignments are not submitted.
Not attending to group work.
Not attending compulsory lectures.

Assessment criteria: level 1 (assessment scale 1–5)

A student can explain what are the parties in export and import processes and has basic knowledge in the field of international trade.

Assessment criteria: level 3 (assessment scale 1–5)

A student can apply concepts of export and import processes and have a basic understanding of responsibilities and risks in international trade.

Assessment criteria: level 5 (assessment scale 1–5)

A student can apply well concepts of export and import processes and have a good understanding of responsibilities and risks in international trade.

Learning outcomes

The student is able to
- understand RPA and AI concepts, and its value proposition
- is able to identify potential automation examples and draw up a plan for an implementation
- use RPA and AI tools

Implementation and methods of teaching

The AIna robot acts as your guide and introduces you to the different areas of front and back office process development.

The aim of the course is to increase digital competence, especially from the point of view of process efficiency. You will find answers e.g. to the following questions: What is process-oriented thinking? What is digital data? What is process mining used for? What are the different forms of artificial intelligence? How to automate repetitive tasks on a computer? After completing the course, you will be able to recognize the possibilities of office automation in your own operations and you will find areas of development where automation can achieve the best benefit.

About the course in brief:
- Scope 5 credits
- Learning takes place in small parts (micro learning)
- You can study flexibly regardless of time and place
- You can learn basic information on mobile, for practical exercises you need a computer
- You will receive a diploma and a badge for completing the course

Timing and attendance

The course is 100% online. The course is a HopOn course. The course is open from 8 January 2025 to 31 December 2025.

Learning material and recommended literature

All course learning material is available in the course's MOOC learning environment.

Alternative completion methods

The course can only be completed as described.

Working life cooperation

The course has been developed together with working life. In the course, you will learn modern methods and use the latest tools of working life.

Tools and systems used in the course: Microsoft PowerPoint, Excel and Notepad, ARIS Process Mining, UiPath Studio, Task Capture and Task Mining, ChatGPT, DALL-E-2, Microsoft Power Platform: Power Automate, Task Mining, Process Mining, AI Builder, Power BI.

Learning environment

Note! UiPath Studio, UiPath Task Capture, UiPath Task Mining Recorder, Microsoft Power BI desktop and Microsoft Process Mining desktop app can be installed only on Windows environment. You must therefore have a Windows machine to complete the course. If you are a LAB student and have a Mac computer, you can use the UiPath programs on a LAB Win10 2D virtual workstation (LAB account required). Please take this into account before starting the course.

Student time use and work load

The scope of the course is 5 ECTS credits. In terms of workload, the course corresponds to 135 hours, or about 3.5 weeks of full-time work.

Contents

In this practical 'hands-on' course, you will learn to model and develop office and information work processes. In the course, basic information is learned using micro-learning methods (also possible on mobile), for practical exercises you need a computer.

Learning is divided into five sections, which are displayed on their own tabs:

1. Process development: You will learn to model, analyze and optimize the work phases of information work.

2. Data and process mining: You will learn the basics of digital data and the data economy. In addition, you will learn how to measure and analyze log data using process mining methods.

3. Artificial intelligence (AI): You will learn what artificial intelligence means and what it can be used for. You will learn to make your own artificial intelligence applications.

4. Robotic process automation (RPA): You will learn how to automate the repetitive tasks of office work.

5. Hyperautomation: You will learn how RPA and AI can be combined.

Additional information for students: previous knowledge etc.

No previous studies are required.

Assessment criteria

The course will be graded as failed or approved.

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

In order to get a passing grade, you must:

- Complete all the course tasks with an approved grade. The pass threshold for assessed assignments is 50 %.
- Complete the section exams with a pass grade.

Learning outcomes

The student is able to
- form the basis of the strategy - the values, mission and vision of the organization and understand the strategic objectives.
- apply and evaluate key performance indicators (KPIs) for strategy implementation.
- use balanced scorecard (BSC) approach to measure and improve performance.
- participate in the development of the organization's strategy process.

Implementation and methods of teaching

Online lectures and individual work or teamwork according to time-table.
Students will also prepare assignments and presentations.

Learning material and recommended literature

The learning materials for the course can be found on the Moodle. The following also serve as good materials:
Strategic Management: Global Cultural Perspectives for Profit and Non-profit Organizations, Marios I. Katsioloudes, 2006 Elsevier. Part 1, Part 2 and chapter 7 in Part 3, pages from the beginning to page 222

And other relevant material made available through the Moodle.

Learning environment

Online lectures and assignments according to time-table.
Moodle-workspace also used for instructions and assignments.

Student time use and work load

5 ECTS = about 135 hours of student work. Lectures, team work, assignments and independent studying

Contents

- Introduction to strategy
- Principles of strategic management
- Strategic planning and analysis
- Strategy process
- The balanced scorecard (BSC)

The company's various stakeholders, owners and investors emphasize the importance of ESG.
The course takes into account that management's requirements towards companies' responsible business operations are increasing. ESG factors (Environmental, Social and Governance) refer to issues related to companies' environmental and social responsibility and governance.

Assessment criteria

More detailed information can be found in the course Moodle.

Assessment scale

1-5

Failed (0)

Failing to reach the level of 1 according to the evaluation criteria.

Assessment criteria: level 1 (assessment scale 1–5)

Student has basic knowledge of strategic management.

Assessment criteria: level 3 (assessment scale 1–5)

Student has good knowledge about strategic management and understands its role in leading and developing an organization.

Assessment criteria: level 5 (assessment scale 1–5)

Student has excellent knowledge and understanding of the meaning of strategic management and its different dimensions. Student is able to utilize this knowledge in business development and analysis.

Learning outcomes

Student is able to
- observe corporate responsibility from the marketing perspective
- describe how sustainability can be use as means of business competition
- apply customer expectations into company's business actions
- provide development proposals to company's sustainability and marketing

Implementation and methods of teaching

Contact lectures
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test

Timing and attendance

According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web

Compulsory attendance in the contact lectures.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.

Learning material and recommended literature

Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer

Alternative completion methods

No alternative completion methods.

Working life cooperation

Working life cases and guest lecturers.

Learning environment

Moodle learning platform
Zoom online lectures

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.

Contents

The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing

Additional information for students: previous knowledge etc.

Basics of marketing. For second and third year students.

Assessment criteria

- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- individual peer-review
- active participation in online lectures and discussion areas

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.

Learning outcomes

Student is able to
- gain competence on how strategic business decisions affect the success of the company operating in global markets
- operate in a highly competitive business and understands cause-effect learning through decisions
- work in a virtual and international team as a company management team
-analyze external data: customers, markets, competitors, business environment trends
-analyze internal data: production, warehouse, R&D, marketing, logistics, finance
-form the strategy and implement it through operative decisions

Implementation and methods of teaching

Introduction lectures, virtually played business simulation rounds (decision-making rounds in student teams), investor deck / pitching session, report presentations, final seminar via Zoom sessions.

All the participating students have to be present (online and via Zoom) at the first lecture to register to the simulation. Those who miss the first session have no chance to register later and they are dropped out.

Timing and attendance

All the participating students must be present at the first lecture to register to the simulation. Those who miss the first session have no chance to register later and they are dropped out. The final seminar of the course is also mandatory to attend or has to be done in addition to the substitute writing assignment.

Learning material and recommended literature

Based on the used business simulation (Cesim) software system, to be delivered in the beginning of the course. The course materials can be found in the Moodle.

Learning environment

Introduction lectures, virtually played business simulation rounds, investor deck / pitching session, report presentations, final seminar via Zoom sessions.

All the participating students have to be present at the first lecture to register to the simulation. Those who miss the first session have no chance to register later and they are dropped out.

Contents

The students can utilize their studies on various business areas in running an international company via a strategy & business management simulation (Cesim Global Challenge). The target of the course is that the students gain comprehensive understanding on how strategic business decisions in areas like marketing, pricing, investments etc. affect the success of the company operating in global markets.

Introduction to the course via practice rounds and result analysis. Virtually played decision-making rounds in student teams. Final seminar with results and analysis. The course materials can be found on Moodle, and the course lectures and coaching are done via Zoom.

The company's various stakeholders, owners and investors emphasize the importance of ESG.
The course takes into account that management's requirements towards companies' responsible business operations are increasing. ESG factors (Environmental, Social and Governance) refer to issues related to companies' environmental and social responsibility and governance.

Assessment criteria

Team assignments and active participation in the decision-making process in every round, presence required in the introductory lectures in the beginning of the course as well as in the pitching session, final round's lectures and in the final seminar. The assessment of grades is based on course assignments and success in the business simulation, as well as the analysis made through the final report

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Presence in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions only superficially or one of the dimensions is missing. The success in game is bad, and the reasons for failure are not analyzed.

Assessment criteria: level 3 (assessment scale 1–5)

Presence in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions analytically. The success in game is average, and the reasons for the company performance are described.

Assessment criteria: level 5 (assessment scale 1–5)

Presence in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions in detail logically and analytically. The success in game is very good, and the reasons for success are analyzed and described informatively.

Learning outcomes

Student is able to
- gain competence on how strategic business decisions affect the success of the company operating in global markets
- operate in a highly competitive business and understands cause-effect learning through decisions
- work in a virtual and international team as a company management team
-analyze external data: customers, markets, competitors, business environment trends
-analyze internal data: production, warehouse, R&D, marketing, logistics, finance
-form the strategy and implement it through operative decisions

Implementation and methods of teaching

Introduction lectures, virtually played business simulation rounds (decision-making rounds in student teams), investor deck / pitching session, report presentations, final seminar via Zoom sessions.

All the participating students have to be present (online and via Zoom) at the first lecture to register to the simulation. Those who miss the first session have no chance to register later and they are dropped out.

Timing and attendance

All the participating students must be present at the first lecture to register to the simulation. Those who miss the first session have no chance to register later and they are dropped out. The final seminar of the course is also mandatory to attend or has to be done in addition to the substitute writing assignment.

Learning material and recommended literature

Based on the used business simulation (Cesim) software system, to be delivered in the beginning of the course. The course materials can be found in the Moodle.

Learning environment

Introduction lectures, virtually played business simulation rounds, investor deck / pitching session, report presentations, final seminar via Zoom sessions.

All the participating students have to be present at the first lecture to register to the simulation. Those who miss the first session have no chance to register later and they are dropped out.

Contents

The students can utilize their studies on various business areas in running an international company via a strategy & business management simulation (Cesim Global Challenge). The target of the course is that the students gain comprehensive understanding on how strategic business decisions in areas like marketing, pricing, investments etc. affect the success of the company operating in global markets.

Introduction to the course via practice rounds and result analysis. Virtually played decision-making rounds in student teams. Final seminar with results and analysis. The course materials can be found on Moodle, and the course lectures and coaching are done via Zoom.

The company's various stakeholders, owners and investors emphasize the importance of ESG.
The course takes into account that management's requirements towards companies' responsible business operations are increasing. ESG factors (Environmental, Social and Governance) refer to issues related to companies' environmental and social responsibility and governance.

Assessment criteria

Team assignments and active participation in the decision-making process in every round, presence required in the introductory lectures in the beginning of the course as well as in the pitching session, final round's lectures and in the final seminar. The assessment of grades is based on course assignments and success in the business simulation, as well as the analysis made through the final report

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Presence in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions only superficially or one of the dimensions is missing. The success in game is bad, and the reasons for failure are not analyzed.

Assessment criteria: level 3 (assessment scale 1–5)

Presence in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions analytically. The success in game is average, and the reasons for the company performance are described.

Assessment criteria: level 5 (assessment scale 1–5)

Presence in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions in detail logically and analytically. The success in game is very good, and the reasons for success are analyzed and described informatively.

Learning outcomes

The student is able to
- describe the risk and return characteristics of different asset classes such as equities, fixed income, real estate, and commodities.
- understand the basic concepts of portfolio management including strategic and tactical asset allocation as well as the effect of diversification on risk and return.
- draft an investment policy statement based on risk tolerance, long-term return objective and liquidity requirements.

Implementation and methods of teaching

Online lectures, assignments and Moodle exam.

The first online lecture will take place on week 10.
Lectures are held weekly. The last lecture on week 17-18 and after that a multiple choice exam.

The assessment of the course will be based on assignments and multiple-choice exam. the timetable for which will be decided together at the first lecture.

NOTE! If assignment 2 is not submitted on time, teacher will remove student from course.

Timing and attendance

Attendance at lectures recommended.

Learning material and recommended literature

Material will be added in Moodle.

Alternative completion methods

eRPL

Working life cooperation

There will be guest(s) from working life

Exam retakes

Book exam

Learning environment

Moodle

Student time use and work load

5 credits, one credit 27 hours work = 135 h

Contents

Basics of investments,
Investment instruments,
Risk and return of different asset classes
Basic concepts of portfolio management and diversification

Additional information for students: previous knowledge etc.

Basic courses of economics, accounting and law.

Assessment criteria

Assignment 1: Learning journal, 50 %
Assignment 2: Investment book or podcasts, peer assessment, 20 %
Moodle exam: Multiple choice 30 %
Both assignments and exam must be submitted to pass.

Assessment scale

1-5

Failed (0)

Assignments are not returned at all or they are late.

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic terminology of investing and is familiar with investment instruments, the principles of investment theories and investment planning, the importance of ratios and the returns and risks associated with investment activities. All the assignments are submitted on time.

Assessment criteria: level 3 (assessment scale 1–5)

The student knows the professional vocabulary of investing and knows the principles of different investment instruments, as well as how to make an appropriate investment plan and how to choose the appropriate investment instruments for an investment portfolio. The student will be familiar with the most common investment theories, the importance of ratios, the formation of returns and the risks associated with investment activities. All the assignments are submitted on time.

Assessment criteria: level 5 (assessment scale 1–5)

The student has a good knowledge of investment vocabulary and the most common investment theories, understands the principles of different investment instruments, can draw up an investment plan and select the appropriate investment instruments for an investment portfolio, can calculate the return on an investment and assess the risk of an investment using various indicators. All the assignments are submitted on time.

Learning outcomes

The student is able to
- describe the risk and return characteristics of different asset classes such as equities, fixed income, real estate, and commodities.
- understand the basic concepts of portfolio management including strategic and tactical asset allocation as well as the effect of diversification on risk and return.
- draft an investment policy statement based on risk tolerance, long-term return objective and liquidity requirements.

Implementation and methods of teaching

Online lectures, assignments and Moodle exam.

The first online lecture will take place on week 10.
Lectures are held weekly. The last lecture on week 17-18 and after that a multiple choice exam.

The assessment of the course will be based on assignments and multiple-choice exam. the timetable for which will be decided together at the first lecture.

NOTE! If assignment 2 is not submitted on time, teacher will remove student from course.

Timing and attendance

Attendance at lectures recommended.

Learning material and recommended literature

Material will be added in Moodle.

Alternative completion methods

eRPL

Working life cooperation

There will be guest(s) from working life

Exam retakes

Book exam

Learning environment

Moodle

Student time use and work load

5 credits, one credit 27 hours work = 135 h

Contents

Basics of investments,
Investment instruments,
Risk and return of different asset classes
Basic concepts of portfolio management and diversification

Additional information for students: previous knowledge etc.

Basic courses of economics, accounting and law.

Assessment criteria

Assignment 1: Learning journal, 50 %
Assignment 2: Investment book or podcasts, peer assessment, 20 %
Moodle exam: Multiple choice 30 %
Both assignments and exam must be submitted to pass.

Assessment scale

1-5

Failed (0)

Assignments are not returned at all or they are late.

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic terminology of investing and is familiar with investment instruments, the principles of investment theories and investment planning, the importance of ratios and the returns and risks associated with investment activities. All the assignments are submitted on time.

Assessment criteria: level 3 (assessment scale 1–5)

The student knows the professional vocabulary of investing and knows the principles of different investment instruments, as well as how to make an appropriate investment plan and how to choose the appropriate investment instruments for an investment portfolio. The student will be familiar with the most common investment theories, the importance of ratios, the formation of returns and the risks associated with investment activities. All the assignments are submitted on time.

Assessment criteria: level 5 (assessment scale 1–5)

The student has a good knowledge of investment vocabulary and the most common investment theories, understands the principles of different investment instruments, can draw up an investment plan and select the appropriate investment instruments for an investment portfolio, can calculate the return on an investment and assess the risk of an investment using various indicators. All the assignments are submitted on time.

Learning outcomes

The student is able to
- describe the customer experience framework
- search for reliable information about established procedures and tools, which can be used for customer experience management and development
- select appropriate procedures for the description and development of customer experience

Implementation and methods of teaching

The course has lectures, an excursion with observation, UX testing in the UX Lab, writing an individual learning essay, and final seminar.

Timing and attendance

Course starts on March and ends at the end of the April.

Learning material and recommended literature

Material given by the teacher.

Working life cooperation

Real-life business case and a visitor in the lectures.

Learning environment

Campus, UX Lab and excursion.

Contents

Customer experience pyramid: action, emotion, and meaning, both offline- and online environment.
Concepts, case examples, framework, and tools.
B2B perspective and taking care of customer relationships.
Customer experience linked to marketing communication and sales.

Additional information for students: previous knowledge etc.

Customer relations and marketing -course.
The course is meant for 2nd and 3rd-year students, but also 1st-year students with working life experience or previous business studies can participate.

Assessment criteria

Reflection essay
Customer experience analysis reports for a business partner (group)

Assessment scale

1-5

Learning outcomes

Student is able to
- describe the principles of integrated enterprise resource planning system (ERP)
- use SAP S / 4 HANA - ERP system to manage company's order-delivery process and internal accounting as well as human resource management

Implementation and methods of teaching

Students practice and use the SAP S/4 HANA ERP system’s Global Bike Inc learning environment independently online, with the support of available instructions and online guidance.

Timing and attendance

The course is conducted online and independently. The course includes 7 online clinics at scheduled times (refer toTimEdit for detailes). A separate preliminary assignment is due in week 10. In week 11, there is a mandatory orientation online lecture, which will be recorded. Optional online clinics is available from week 12 to week 17.

Learning material and recommended literature

SAP S/4 HANA Global Bike Inc. materials in Moodle-platform.

Alternative completion methods

If you have prior experience with the SAP S/4HANA ERP system, you may also complete tasks independently with the supervisors’ approval.

Learning environment

In the course, students work using the SAP S/4HANA ERP system in the Global Bike Inc learning environment.

Student time use and work load

Training sessions 25%, independent work 75%.

Contents

The course covers the principles of an integrated SAP S/4HANA ERP system through detailed exercises and case studies in SD (Sales and Distribution), MM (Material Management), FI (Finance), CO (Controlling), and HCM (Human Capital Management).

Assessment criteria

SAP S/4HANA ERP Case studies, online exams and Learning Snacks -assignments.

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

Student understands the basic principles of ERP and is able to use SAP S/4 Hana.

Learning outcomes

The student is able to
- find solutions to business data management, data storages and data sharing in various platforms
- work in the process to model an Entity Relationship diagram
- use data management system services and understands their purpose of use
- master relational database concepts and design
- use basic Structural Query Language, SQL commands
- create a simple relational database based on specified requirements

Implementation and methods of teaching

Join this online course to learn more about data management, business intelligence, and relational database management. Students complete most of the course independently on the Moodle learning platform.

Timing and attendance

The online course starts ... and ends 2025. During this time, the student studies in Moodle eLearning platform independently according to his/her own schedule.

Learning material and recommended literature

Material is given on Moodle learning platform + course book. In addition, students are supposed to search for information individually from different sources.

Course book:
It's All Analytics: The Foundations of Al, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government
Burk, Scott ; Miner, Gary D. 2020
Available from LAB Primo: https://ebookcentral.proquest.com/lib/lab-ebooks/detail.action?docID=6209045&pq-origsite=primo

Alternative completion methods

None.

Working life cooperation

Examples from real working life are given.

Learning environment

Moodle e-learning platform.

Student time use and work load

The 5 ECTS course requires about 130 hours of work.

Contents

Relational database management system concepts and relational database structure. Overview of NoSQL databases. Data warehousing alternative technologies.
Structural Query Language (SQL) fundamentals. SQL commands to create, read, update, and delete data (CRUD). Focus on querying data for your specified needs from a relational database. SQL SELECT statement in detail.

Basics of knowledge management.
Business intelligence, data analytics, and AI.

Assessment criteria

The course is graded on an approved/failed basis. A minimum of 50% of the maximum points needed for an approved task/exercise/test.

Assessment scale

Approved/Failed

Assessment criteria: assessment scale failed/approved

Minimum of 50% of maximum points needed for an approved task/exercise/test.

Learning outcomes

Student is able to
- describes the processes and specialties of the EU's internal and external trade
- apply the documents required for export and import
- identify the effects of globalization and digitalization in international trade
- define the specific features of responsible transportation and transport and specific legislation related
- identify and describe the special features of durable and cost-effective packaging.

Implementation and methods of teaching

Are you ready to dive into the dynamic world of international trade? Our Import and Export Process Management course is designed to provide you with the skills and knowledge needed in global business. You’ll explore key topics such as logistics services, forwarding, and the various modes of transportation essential for international trade. We’ll guide you through the intricacies of export and import processes, including the customs clearance journey, while also providing you with hands-on experience through practical case studies. You will also gain a basic understanding of the responsibilities and risks involved in foreign trade, ensuring you are prepared for the challenges of international markets.

Compulsory attendance in the first introduction lecture, and highly recommended on scheduled lectures according to TimeEdit.
The course will be held on campus during the day.

Timing and attendance

The course starts with the orientation lecture on week 5.

Compulsory attendance in the first introduction lecture, and highly recommended on scheduled lectures according to TimeEdit.
The course will be held on campus during the day.

Learning material and recommended literature

Workshop materials, articles, reports, and other material provided by the lecturers.
The course materials are available on Moodle.

Working life cooperation

Visit of a company guest at the lecture

Learning environment

The Moodle platform.

Student time use and work load

The 5 ects means about 135 hours for the student. (1 ect is abt 27 h)

Contents

Course topics
- logistics services and forwarding
- modes of transportation in global trade
- export and import processes, customs clearance process
- practical export/import case
- responsibilities and risks in international trade (basics)

Additional information for students: previous knowledge etc.

Recommended previous knowledge:
Basics of Logistics and Supply Chain Management.

Assessment criteria

The course is evaluated with a group work report and an individual assignment(s) report.

Assessment scale

1-5

Failed (0)

Assignments are not submitted.
Not attending to group work.
Not attending compulsory lectures.

Assessment criteria: level 1 (assessment scale 1–5)

A student can explain what are the parties in export and import processes and has basic knowledge in the field of international trade.

Assessment criteria: level 3 (assessment scale 1–5)

A student can apply concepts of export and import processes and have a basic understanding of responsibilities and risks in international trade.

Assessment criteria: level 5 (assessment scale 1–5)

A student can apply well concepts of export and import processes and have a good understanding of responsibilities and risks in international trade.

Learning outcomes

The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.

Implementation and methods of teaching

Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be somewhat restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased risk and complexity marketers face in international markets is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing topics in this course is guided by a depth understanding of culture and how this informs the international marketing decision- making process. Building a strong foundation knowledge of culture informs at a macro level which countries a firm selects to enter; which market entry strategy they adopt and how the marketing mix must adapt depending on the cultural values on the country the firm chooses to enter.

Timing and attendance

Campus lessons are mandatory

Learning material and recommended literature

Materials provided by the lecturer

Assessment criteria

Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work

Assessment scale

1-5

Learning outcomes

The student is able to
- analyse different aspects of free trade and protectionism
- explain the different tools of protectionism
- recognise the different levels of economic integration
- describe the basic mechanism of foreign exchange market
- explain the problems of developing countries in the world market

Implementation and methods of teaching

Contact sessions, assignments, presentations, lecture exam, individual studying, book exam.

The course will begin on week 3 with orientation lecture ( more detailed info and schedule will be delivered to the participants via Moodle ) and lasts until week 21.

Timing and attendance

The course will take place on spring term 2025 - periods III - V. More detailed schedule will be confirmed on first contact session ( week 3 ).

Learning material and recommended literature

All the material is going to be loaded to moodle ( files folder ) in the beginning of the course.

Learning environment

Contact sessions ( 10 - 12 sessions in all )
Assignments
Presentations
Lecture exam
Individual studying
Book Exam

Student time use and work load

Weekly sessions ( contact 2 x 45 minutes ).

Individual studying with defined literature ( downloaded to moodle ).

Contents

Free Trade vs. Protectionism
Economic Integration
Economic Policy
Foreign Exchange Market
EU and EMU
International Institutions
Developing countries - different aspects

Additional information for students: previous knowledge etc.

Prerequisite - basic knowledge concerning micro- and macroeconomics.

Contact sessions are arranged at the Lahti campus and the students must be present - so remote studying is not possible !!!

Assessment criteria

Assignments
Group work
Presentation
Lecture exam
Book exam

Assessment scale

1-5

Failed (0)

The student doesn' t pass the exams or doesn' t follow the deadlines concerning written assignments or doesn' t participate to the group works.

Assessment criteria: level 1 (assessment scale 1–5)

The student is familiar with basic concepts of international trade, foreign exchange market and international economic fluctuations.

Assessment criteria: level 3 (assessment scale 1–5)

The student is familiar with different aspects of free international trade and on the other hand protectionism.

Assessment criteria: level 5 (assessment scale 1–5)

The student is familiar with different international agreements and institutions and understands the benefits and disbenefits of globalization.