Opinto-opas

Osaamistavoitteet

Student is able to
- understand common mathematical methods used in real business life and when to use them.
- practice critical thinking and handles the problem solving skills.
- find and utilise up to date information.
- find confidence by gaining routine of calculation.

Arviointiasteikko

1-5

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Ajoitus ja läsnäolo

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Oppimateriaali ja suositeltava kirjallisuus

Material is given by the teacher.

Oppimisympäristö

Lappeenranta campus, moodle

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointimenetelmät

Evaluation is based on the written reflection assignments on the group discussions.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Osaamistavoitteet

The student is able to
- utilise essential office applications in their studies
- utilise cloud services as part of team work
- function in an online learning environment

Toteutustapa ja opetusmenetelmät

This course is arranged in Lappeenranta campus according to TimeEdit timetable. Exercises and eLearning tasks are published in course Moodle.

First enrol to the course in Peppi, after teacher confirms your participation you will automatically be inserted into course Moodle.

Ajoitus ja läsnäolo

According to TimeEdit timetable.

Oppimateriaali ja suositeltava kirjallisuus

Office 2016 series (or newer). e-Learning materials given during the course.

Uusintamahdollisuudet

Two retake exams.

Oppimisympäristö

Moodle eLearning platform.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS credits are approximately 135 hours of work. Lessons introduce new topics and guides you how to work with exercises. Reserve also time to work with exercises and self-study materials in Moodle.

Sisältö

Word processing standard layout of documents, styles, LAB report writing guidelines.

Basic terms in immaterial property rights (IPR), especially copyright. CreativeCommons licensing system. Copyright Expert Badge.
Create professional looking presentations with MS PowerPoint, set timings and other presentation settings. Presenter tools while giving a presentation.

Creating spreadsheets with MS Excel. Autosum and other basic functions (SUM, AVERAGE, COUNT, MIN, MAX), copy formula to other rows/columns/worksheets, absolute cell reference, create time series, conditional formatting, create and edit charts, conditional calculation functions (IF, COUNTIF, SUMIF), date and time functions, lookup functions, sort and filter data, Pivot tables and charts.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Not needed.

Arviointimenetelmät

Exercises and e-learning tasks.

Arviointiasteikko

1-5

Hylätty (0)

Failed.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Knowledge

Student can name and recall course content information. Student is aware of how to work with basic application exercises.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Analysis skills

Student can see and analyze relationships of topics. Student knows how to implement exercises skillfully and apply skills in business related situations.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Evaluation skills

Student can make well-founded judgements on topics and support them. Student has mastery skills in implementing exercises. Student can estimate and choose how to apply skills for business life needs.

Osaamistavoitteet

The student is able to
- record business transactions into bookkeeping in a small company and draw up its profit/loss account and balance sheet
- calculate the amount of VAT payables
- analyze company's profitability, solidity and liquidity through financial ratios

Arviointiasteikko

1-5

Osaamistavoitteet

To learn and become acquainted with the managerial principles, models and tasks in an organisation as well as features of succesful leadership.

Toteutustapa ja opetusmenetelmät

Contact teaching as specified at the beginning of the course. Individual assignments related to contact teaching. The course also contains some group work and workshops.

Ajoitus ja läsnäolo

Schedule in TimeEdit.

Oppimateriaali ja suositeltava kirjallisuus

At the beginning of the course, mainly digital material to be announced on the Moodle pages.

Toteutuksen valinnaiset suoritustavat

None

Työelämäyhteistyö

Visiting lectures possible

Uusintamahdollisuudet

Re-exam and/or individual tasks done in Moodle.

Oppimisympäristö

Contact teaching, LABs Moodle-platform, working alone and in groups

Opiskelijan ajankäyttö ja kuormitus

Total time spent about 135 hours, of which contact teaching accounts for about 20 hours, other voluntary work independently and / or in groups.

Sisältö

Manager as a profession, basics of personnel management, managerial communication, decision-making and labor legislation, as well as management tools. Material and learning tasks related to the topic.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Completion of the course does not require previous business studies.

Arviointimenetelmät

Assessment is done according to the learning task(s).

Arviointiasteikko

1-5

Hylätty (0)

The student has not achieved the learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows how
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student knows how
- use professional concepts competently
- compare the different operational options, justifying them

Osaamistavoitteet

The student is able to
- obtain, utilise and assess R&D-related information and their sources critically
- follow the rules of ethical principles applied in all research activities
- use the most typical research and development methods of their own field
- write a scientific report and is familiar with the requirements for language and style and how to document the sources

Toteutustapa ja opetusmenetelmät

Lectures on campus, assignments, independent studying and two midterm exams.

Ajoitus ja läsnäolo

Lectures on weeks 36-50 according to timetable (no lectures on autumn holiday week 43)

Attending the first lecture is compulsory: course information and instructions are given.

1st midterm exam on week 42 according to the timetable
2nd midterm exam on week 50 according to the timetable

Oppimateriaali ja suositeltava kirjallisuus

Lecture material given by the teachers in Moodle.

Uusintamahdollisuudet

Re-exam dates announced at the beginning of the course.

Oppimisympäristö

Lectures and Moodle

Opiskelijan ajankäyttö ja kuormitus

5 cr = 135 hours of student work.

Lectures
Assignments
Independent studying
1st and 2nd midterm exams

Sisältö

Research process and basic concepts.

Features of qualitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report.

Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs and chi-square test.Excel used as analysis tool.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

First year studies completed or respective skills and knowledge

Arviointimenetelmät

Two written midterm exams

Arviointiasteikko

1-5

Hylätty (0)

Failing to reach level 1 according to the evaluation criteria

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

1 = Student understands the basic research concepts and the steps of a research process. Student recognises different research methods. Student understands how to collect theoretical and empirical research data. Student is able to use basic descriptive methods in analysing research data and read the respective research results.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

3 = Student understands and is able to explain the basic research concepts, the steps of a research process and different ways to use research methods. Student is able to collect theoretical and empirical research data.Student is able to use analysis methods suitable for the research data and interpret the respective results. Student is able to write a research report.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

5 = Student masters and is able to use of the basic research concepts fluently. Student is able to justify the selection of data collection method and collect suitable theoretical and empirical research data. Student is able to justify, use and apply different analysis methos in different research settings. Student masters the interpretation of the respective analysis results and is able to draw practical conclusions based on the results. Student is able to write a profound research report.

Osaamistavoitteet

The student is able to
- utilise essential office applications in their studies
- utilise cloud services as part of team work
- function in an online learning environment

Toteutustapa ja opetusmenetelmät

This course is arranged in Lappeenranta campus according to TimeEdit timetable. Exercises and eLearning tasks are published in course Moodle.

First enrol to the course in Peppi, after teacher confirms your participation you will automatically be inserted into course Moodle.

Ajoitus ja läsnäolo

According to TimeEdit timetable.

Oppimateriaali ja suositeltava kirjallisuus

Office 2016 series (or newer). e-Learning materials given during the course.

Uusintamahdollisuudet

Two retake exams.

Oppimisympäristö

Moodle eLearning platform.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS credits are approximately 135 hours of work. Lessons introduce new topics and guides you how to work with exercises. Reserve also time to work with exercises and self-study materials in Moodle.

Sisältö

Word processing standard layout of documents, styles, LAB report writing guidelines.

Basic terms in immaterial property rights (IPR), especially copyright. CreativeCommons licensing system. Copyright Expert Badge.
Create professional looking presentations with MS PowerPoint, set timings and other presentation settings. Presenter tools while giving a presentation.

Creating spreadsheets with MS Excel. Autosum and other basic functions (SUM, AVERAGE, COUNT, MIN, MAX), copy formula to other rows/columns/worksheets, absolute cell reference, create time series, conditional formatting, create and edit charts, conditional calculation functions (IF, COUNTIF, SUMIF), date and time functions, lookup functions, sort and filter data, Pivot tables and charts.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Not needed.

Arviointimenetelmät

Exercises and e-learning tasks.

Arviointiasteikko

1-5

Hylätty (0)

Failed.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Knowledge

Student can name and recall course content information. Student is aware of how to work with basic application exercises.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Analysis skills

Student can see and analyze relationships of topics. Student knows how to implement exercises skillfully and apply skills in business related situations.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Evaluation skills

Student can make well-founded judgements on topics and support them. Student has mastery skills in implementing exercises. Student can estimate and choose how to apply skills for business life needs.

Osaamistavoitteet

The student is able to
- record business transactions into bookkeeping in a small company and draw up its profit/loss account and balance sheet
- calculate the amount of VAT payables
- analyze company's profitability, solidity and liquidity through financial ratios

Arviointiasteikko

1-5

Osaamistavoitteet

To learn and become acquainted with the managerial principles, models and tasks in an organisation as well as features of succesful leadership.

Toteutustapa ja opetusmenetelmät

Contact teaching as specified at the beginning of the course. Individual assignments related to contact teaching. The course also contains some group work and workshops.

Ajoitus ja läsnäolo

Schedule in TimeEdit.

Oppimateriaali ja suositeltava kirjallisuus

At the beginning of the course, mainly digital material to be announced on the Moodle pages.

Toteutuksen valinnaiset suoritustavat

None

Työelämäyhteistyö

Visiting lectures possible

Uusintamahdollisuudet

Re-exam and/or individual tasks done in Moodle.

Oppimisympäristö

Contact teaching, LABs Moodle-platform, working alone and in groups

Opiskelijan ajankäyttö ja kuormitus

Total time spent about 135 hours, of which contact teaching accounts for about 20 hours, other voluntary work independently and / or in groups.

Sisältö

Manager as a profession, basics of personnel management, managerial communication, decision-making and labor legislation, as well as management tools. Material and learning tasks related to the topic.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Completion of the course does not require previous business studies.

Arviointimenetelmät

Assessment is done according to the learning task(s).

Arviointiasteikko

1-5

Hylätty (0)

The student has not achieved the learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows how
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student knows how
- use professional concepts competently
- compare the different operational options, justifying them

Osaamistavoitteet

The student is able to
- obtain, utilise and assess R&D-related information and their sources critically
- follow the rules of ethical principles applied in all research activities
- use the most typical research and development methods of their own field
- write a scientific report and is familiar with the requirements for language and style and how to document the sources

Toteutustapa ja opetusmenetelmät

Lectures on campus, assignments, independent studying and two midterm exams.

Ajoitus ja läsnäolo

Lectures on weeks 36-50 according to timetable (no lectures on autumn holiday week 43)

Attending the first lecture is compulsory: course information and instructions are given.

1st midterm exam on week 42 according to the timetable
2nd midterm exam on week 50 according to the timetable

Oppimateriaali ja suositeltava kirjallisuus

Lecture material given by the teachers in Moodle.

Uusintamahdollisuudet

Re-exam dates announced at the beginning of the course.

Oppimisympäristö

Lectures and Moodle

Opiskelijan ajankäyttö ja kuormitus

5 cr = 135 hours of student work.

Lectures
Assignments
Independent studying
1st and 2nd midterm exams

Sisältö

Research process and basic concepts.

Features of qualitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report.

Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs and chi-square test.Excel used as analysis tool.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

First year studies completed or respective skills and knowledge

Arviointimenetelmät

Two written midterm exams

Arviointiasteikko

1-5

Hylätty (0)

Failing to reach level 1 according to the evaluation criteria

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

1 = Student understands the basic research concepts and the steps of a research process. Student recognises different research methods. Student understands how to collect theoretical and empirical research data. Student is able to use basic descriptive methods in analysing research data and read the respective research results.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

3 = Student understands and is able to explain the basic research concepts, the steps of a research process and different ways to use research methods. Student is able to collect theoretical and empirical research data.Student is able to use analysis methods suitable for the research data and interpret the respective results. Student is able to write a research report.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

5 = Student masters and is able to use of the basic research concepts fluently. Student is able to justify the selection of data collection method and collect suitable theoretical and empirical research data. Student is able to justify, use and apply different analysis methos in different research settings. Student masters the interpretation of the respective analysis results and is able to draw practical conclusions based on the results. Student is able to write a profound research report.

Osaamistavoitteet

Student is able to
- understand common mathematical methods used in real business life and when to use them.
- practice critical thinking and handles the problem solving skills.
- find and utilise up to date information.
- find confidence by gaining routine of calculation.

Arviointiasteikko

1-5

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Ajoitus ja läsnäolo

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Oppimateriaali ja suositeltava kirjallisuus

Material is given by the teacher.

Oppimisympäristö

Lappeenranta campus, moodle

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointimenetelmät

Evaluation is based on the written reflection assignments on the group discussions.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.