Study Guide

Learning outcomes

Student is able to
- understand common mathematical methods used in real business life and when to use them.
- practice critical thinking and handles the problem solving skills.
- find and utilise up to date information.
- find confidence by gaining routine of calculation.

Assessment scale

1-5

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Timing and attendance

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Lappeenranta campus, moodle

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Evaluation is based on the written reflection assignments on the group discussions.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Learning outcomes

The student is able to
- utilise essential office applications in their studies
- utilise cloud services as part of team work
- function in an online learning environment

Implementation and methods of teaching

This course is arranged in Lappeenranta campus according to TimeEdit timetable. Exercises and eLearning tasks are published in course Moodle.

First enrol to the course in Peppi, after teacher confirms your participation you will automatically be inserted into course Moodle.

Timing and attendance

According to TimeEdit timetable.

Learning material and recommended literature

Office 2016 series (or newer). e-Learning materials given during the course.

Exam retakes

Two retake exams.

Learning environment

Moodle eLearning platform.

Student time use and work load

5 ECTS credits are approximately 135 hours of work. Lessons introduce new topics and guides you how to work with exercises. Reserve also time to work with exercises and self-study materials in Moodle.

Contents

Word processing standard layout of documents, styles, LAB report writing guidelines.

Basic terms in immaterial property rights (IPR), especially copyright. CreativeCommons licensing system. Copyright Expert Badge.
Create professional looking presentations with MS PowerPoint, set timings and other presentation settings. Presenter tools while giving a presentation.

Creating spreadsheets with MS Excel. Autosum and other basic functions (SUM, AVERAGE, COUNT, MIN, MAX), copy formula to other rows/columns/worksheets, absolute cell reference, create time series, conditional formatting, create and edit charts, conditional calculation functions (IF, COUNTIF, SUMIF), date and time functions, lookup functions, sort and filter data, Pivot tables and charts.

Additional information for students: previous knowledge etc.

Not needed.

Assessment criteria

Exercises and e-learning tasks.

Assessment scale

1-5

Failed (0)

Failed.

Assessment criteria: level 1 (assessment scale 1–5)

Knowledge

Student can name and recall course content information. Student is aware of how to work with basic application exercises.

Assessment criteria: level 3 (assessment scale 1–5)

Analysis skills

Student can see and analyze relationships of topics. Student knows how to implement exercises skillfully and apply skills in business related situations.

Assessment criteria: level 5 (assessment scale 1–5)

Evaluation skills

Student can make well-founded judgements on topics and support them. Student has mastery skills in implementing exercises. Student can estimate and choose how to apply skills for business life needs.

Learning outcomes

The student is able to
- record business transactions into bookkeeping in a small company and draw up its profit/loss account and balance sheet
- calculate the amount of VAT payables
- analyze company's profitability, solidity and liquidity through financial ratios

Assessment scale

1-5

Learning outcomes

To learn and become acquainted with the managerial principles, models and tasks in an organisation as well as features of succesful leadership.

Implementation and methods of teaching

Contact teaching as specified at the beginning of the course. Individual assignments related to contact teaching. The course also contains some group work and workshops.

Timing and attendance

Schedule in TimeEdit.

Learning material and recommended literature

At the beginning of the course, mainly digital material to be announced on the Moodle pages.

Alternative completion methods

None

Working life cooperation

Visiting lectures possible

Exam retakes

Re-exam and/or individual tasks done in Moodle.

Learning environment

Contact teaching, LABs Moodle-platform, working alone and in groups

Student time use and work load

Total time spent about 135 hours, of which contact teaching accounts for about 20 hours, other voluntary work independently and / or in groups.

Contents

Manager as a profession, basics of personnel management, managerial communication, decision-making and labor legislation, as well as management tools. Material and learning tasks related to the topic.

Additional information for students: previous knowledge etc.

Completion of the course does not require previous business studies.

Assessment criteria

Assessment is done according to the learning task(s).

Assessment scale

1-5

Failed (0)

The student has not achieved the learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

The student knows how
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action

Assessment criteria: level 3 (assessment scale 1–5)

The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.

Assessment criteria: level 5 (assessment scale 1–5)

The student knows how
- use professional concepts competently
- compare the different operational options, justifying them

Learning outcomes

The student is able to
- obtain, utilise and assess R&D-related information and their sources critically
- follow the rules of ethical principles applied in all research activities
- use the most typical research and development methods of their own field
- write a scientific report and is familiar with the requirements for language and style and how to document the sources

Implementation and methods of teaching

Lectures on campus, assignments, independent studying and two midterm exams.

Timing and attendance

Lectures on weeks 36-50 according to timetable (no lectures on autumn holiday week43 )

Attending the first lecture is compulsory: course information and instructions are given.

1st midterm exam on week 42 according to the timetable
2nd midterm exam on week 50 according to the timetable

Learning material and recommended literature

Lecture material given by the teachers in Moodle.

Exam retakes

Re-exam dates announced at the beginning of the course.

Learning environment

Lectures and Moodle

Student time use and work load

5 cr = 135 hours of student work.

Lectures
Assignments
Independent studying
1st and 2nd midterm exams

Contents

Research process and basic concepts.

Features of quantitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report.

Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs and chi-square test. Excel used as analysis tool.

Additional information for students: previous knowledge etc.

First year studies completed or respective skills and knowledge

Assessment criteria

Two written midterm exams

Assessment scale

1-5

Failed (0)

Failing to reach level 1 according to the evaluation criteria

Assessment criteria: level 1 (assessment scale 1–5)

1 = Student understands the basic research concepts and the steps of a research process. Student recognises different research methods. Student understands how to collect theoretical and empirical research data. Student is able to use basic descriptive methods in analysing research data and read the respective research results.

Assessment criteria: level 3 (assessment scale 1–5)

3 = Student understands and is able to explain the basic research concepts, the steps of a research process and different ways to use research methods. Student is able to collect theoretical and empirical research data.Student is able to use analysis methods suitable for the research data and interpret the respective results. Student is able to write a research report.

Assessment criteria: level 5 (assessment scale 1–5)

5 = Student masters and is able to use of the basic research concepts fluently. Student is able to justify the selection of data collection method and collect suitable theoretical and empirical research data. Student is able to justify, use and apply different analysis methos in different research settings. Student masters the interpretation of the respective analysis results and is able to draw practical conclusions based on the results. Student is able to write a profound research report.

Learning outcomes

The student is able to
- utilise essential office applications in their studies
- utilise cloud services as part of team work
- function in an online learning environment

Implementation and methods of teaching

This course is arranged in Lappeenranta campus according to TimeEdit timetable. Exercises and eLearning tasks are published in course Moodle.

First enrol to the course in Peppi, after teacher confirms your participation you will automatically be inserted into course Moodle.

Timing and attendance

According to TimeEdit timetable.

Learning material and recommended literature

Office 2016 series (or newer). e-Learning materials given during the course.

Exam retakes

Two retake exams.

Learning environment

Moodle eLearning platform.

Student time use and work load

5 ECTS credits are approximately 135 hours of work. Lessons introduce new topics and guides you how to work with exercises. Reserve also time to work with exercises and self-study materials in Moodle.

Contents

Word processing standard layout of documents, styles, LAB report writing guidelines.

Basic terms in immaterial property rights (IPR), especially copyright. CreativeCommons licensing system. Copyright Expert Badge.
Create professional looking presentations with MS PowerPoint, set timings and other presentation settings. Presenter tools while giving a presentation.

Creating spreadsheets with MS Excel. Autosum and other basic functions (SUM, AVERAGE, COUNT, MIN, MAX), copy formula to other rows/columns/worksheets, absolute cell reference, create time series, conditional formatting, create and edit charts, conditional calculation functions (IF, COUNTIF, SUMIF), date and time functions, lookup functions, sort and filter data, Pivot tables and charts.

Additional information for students: previous knowledge etc.

Not needed.

Assessment criteria

Exercises and e-learning tasks.

Assessment scale

1-5

Failed (0)

Failed.

Assessment criteria: level 1 (assessment scale 1–5)

Knowledge

Student can name and recall course content information. Student is aware of how to work with basic application exercises.

Assessment criteria: level 3 (assessment scale 1–5)

Analysis skills

Student can see and analyze relationships of topics. Student knows how to implement exercises skillfully and apply skills in business related situations.

Assessment criteria: level 5 (assessment scale 1–5)

Evaluation skills

Student can make well-founded judgements on topics and support them. Student has mastery skills in implementing exercises. Student can estimate and choose how to apply skills for business life needs.

Learning outcomes

The student is able to
- record business transactions into bookkeeping in a small company and draw up its profit/loss account and balance sheet
- calculate the amount of VAT payables
- analyze company's profitability, solidity and liquidity through financial ratios

Assessment scale

1-5

Learning outcomes

To learn and become acquainted with the managerial principles, models and tasks in an organisation as well as features of succesful leadership.

Implementation and methods of teaching

Contact teaching as specified at the beginning of the course. Individual assignments related to contact teaching. The course also contains some group work and workshops.

Timing and attendance

Schedule in TimeEdit.

Learning material and recommended literature

At the beginning of the course, mainly digital material to be announced on the Moodle pages.

Alternative completion methods

None

Working life cooperation

Visiting lectures possible

Exam retakes

Re-exam and/or individual tasks done in Moodle.

Learning environment

Contact teaching, LABs Moodle-platform, working alone and in groups

Student time use and work load

Total time spent about 135 hours, of which contact teaching accounts for about 20 hours, other voluntary work independently and / or in groups.

Contents

Manager as a profession, basics of personnel management, managerial communication, decision-making and labor legislation, as well as management tools. Material and learning tasks related to the topic.

Additional information for students: previous knowledge etc.

Completion of the course does not require previous business studies.

Assessment criteria

Assessment is done according to the learning task(s).

Assessment scale

1-5

Failed (0)

The student has not achieved the learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

The student knows how
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action

Assessment criteria: level 3 (assessment scale 1–5)

The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.

Assessment criteria: level 5 (assessment scale 1–5)

The student knows how
- use professional concepts competently
- compare the different operational options, justifying them

Learning outcomes

The student is able to
- obtain, utilise and assess R&D-related information and their sources critically
- follow the rules of ethical principles applied in all research activities
- use the most typical research and development methods of their own field
- write a scientific report and is familiar with the requirements for language and style and how to document the sources

Implementation and methods of teaching

Lectures on campus, assignments, independent studying and two midterm exams.

Timing and attendance

Lectures on weeks 36-50 according to timetable (no lectures on autumn holiday week43 )

Attending the first lecture is compulsory: course information and instructions are given.

1st midterm exam on week 42 according to the timetable
2nd midterm exam on week 50 according to the timetable

Learning material and recommended literature

Lecture material given by the teachers in Moodle.

Exam retakes

Re-exam dates announced at the beginning of the course.

Learning environment

Lectures and Moodle

Student time use and work load

5 cr = 135 hours of student work.

Lectures
Assignments
Independent studying
1st and 2nd midterm exams

Contents

Research process and basic concepts.

Features of quantitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report.

Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs and chi-square test. Excel used as analysis tool.

Additional information for students: previous knowledge etc.

First year studies completed or respective skills and knowledge

Assessment criteria

Two written midterm exams

Assessment scale

1-5

Failed (0)

Failing to reach level 1 according to the evaluation criteria

Assessment criteria: level 1 (assessment scale 1–5)

1 = Student understands the basic research concepts and the steps of a research process. Student recognises different research methods. Student understands how to collect theoretical and empirical research data. Student is able to use basic descriptive methods in analysing research data and read the respective research results.

Assessment criteria: level 3 (assessment scale 1–5)

3 = Student understands and is able to explain the basic research concepts, the steps of a research process and different ways to use research methods. Student is able to collect theoretical and empirical research data.Student is able to use analysis methods suitable for the research data and interpret the respective results. Student is able to write a research report.

Assessment criteria: level 5 (assessment scale 1–5)

5 = Student masters and is able to use of the basic research concepts fluently. Student is able to justify the selection of data collection method and collect suitable theoretical and empirical research data. Student is able to justify, use and apply different analysis methos in different research settings. Student masters the interpretation of the respective analysis results and is able to draw practical conclusions based on the results. Student is able to write a profound research report.

Learning outcomes

Student is able to
- understand common mathematical methods used in real business life and when to use them.
- practice critical thinking and handles the problem solving skills.
- find and utilise up to date information.
- find confidence by gaining routine of calculation.

Assessment scale

1-5

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Timing and attendance

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Lappeenranta campus, moodle

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Evaluation is based on the written reflection assignments on the group discussions.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.