Study Guide

Learning outcomes

The student is able to
- develop theoretical and contextual understanding in branding design
- assess the link between the content, the target group and the graphic design
- design commercial brand material for different media
- understand the key operating models affecting the brand and the creative practice
- articulate and present their own work, schedule the working process, and produce a portfolio

Implementation and methods of teaching

face-to-face and distance learning, independent work and teamwork. Lectures, presentations, guided and independent learning tasks.

The VV23 group is divided into two groups with this course. Groups also have common days.
The course has both group work and individual assignments.

Timing and attendance

The main principle is 80% attendance, but each teacher defines the requirements of their own part in more detail. Teachers monitor attendance.
Building competence requires active presence throughout the course. During the first session, the course timetable and assignments are reviewed.

Learning material and recommended literature

Literature recommendations, websites and other relevant sources will be reviewed during the course

Working life cooperation

The course may include company visits and guest lecturers.

Exam retakes

The course must be completed as a whole.

Learning environment

Campus, excursions, company visits, moodle and zoom.

Student time use and work load

On average, 15 x 27h = 405h of work is required to achieve the desired level of competence. The total number of hours is divided into face-to-face teaching, teamwork and independent work.

Contents

The course consists of the following:
Foresight (3 ECTS) – whole group
Branding (7 ECTS) – whole group
Packaging as part of brand (5 ECTS) – group 1
Motion Graphics as part of brand (5 ECTS) group 2

Assessment criteria

The grade will be based on attendance, activity during the contact days and group work, and the level of completion of the learning tasks.
The learning tasks must be returned according to the timetable

Peer assessment in teamwork alongside the teacher's assessment.

Assessment scale

1-5

Failed (0)

A failed grade is given when the student has not achieved the learning objectives of the course or has not been able to demonstrate his/her competence. Or the student has not completed the tasks for which he/she is responsible and participated as an active member of the group work and completing the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- Can work according to instructions.
- Can search for professional information related to the course in a guided way.
- Has participated in common teaching situations 80%.
- Has carried out the tasks for which he/she was responsible in a guided way.
- Has not shown activity, initiative and self-direction in carrying out group work.

Assessment criteria: level 3 (assessment scale 1–5)

Student
- can apply and develop a variety of options in their working process.
- can use what he/she has learned in a planned and creative way.
- has done a good job of completing the tasks for which he/she was responsible within the time limits.
- has demonstrated activity, initiative and self-direction as a member of a team.
- can apply the methods used, suggest and brainstorm ways of working and communicate constructively in a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student:
- can apply and develop a variety of options in his/her working process.
- Can use what he/she has learned in a planned and creative way and apply the feedback he/she receives.
- Has done an excellent job of completing the tasks for which he/she was responsible within the time limits.
- has systematically demonstrated exceptional activity, initiative, ability to ideate and self-direction as a member of a team.
- can apply the methods used, propose and innovate approaches and ideas, and communicate constructively within the team.

Learning outcomes

The student is able to
- use the design tools and methods
- describe and compare publishing platforms and publication types
- use visual storytelling and visual elements (typography, image, illustration, composition, format, colours)
- design and produce a publication which supports the content and intended message.

Implementation and methods of teaching

The course provides students with a broad introduction to different publications and publishing platforms. They will learn to identify the main differences between publications and to design appropriate visual communication solutions. The course is structured around four themes: teaching packaging design modelling software (ArtiosCAD) during the intensive week, sustainable packaging, printed publications and digital publications. Each theme includes supporting exercises to be carried out both in groups and individually.
This course should be taken as a whole.
The course is part of the second year advanced professional studies in Visual Communication Design.

Timing and attendance

During the course, students will be divided into two groups: group 1 and group 2. Groups follow their own schedules.

The course starts right at the beginning of the academic year with a one-week intensive course on packaging design software. The attendance rate for the intensive week is 100%. The intensive week will include exercises which the student will continue independently after the intensive week.

The course is taught in class throughout the autumn. In the early autumn.
80% compulsory attendance.
During the face-to-face days, teaching takes place on campus and learning also takes place through interaction with fellow students. It is therefore important to be present in the classroom the whole day.

Translated with DeepL.com (free version)

Learning material and recommended literature

The course literature will be distributed in Moodle.

Alternative completion methods

eAhot.

Working life cooperation

Guest lectures and site visits.

Exam retakes

The course must be taken as a whole. The possibility of renewal is in autumn 2025.

Learning environment

Contact teaching, company visits and excursions, online.

Student time use and work load

An intensive week at the beginning of autumn, involving independent tasks with a few weeks of return time.
Otherwise, the period of contact teaching will take place throughout the autumn, when the group will have other studies in progress. Students should ensure that they follow their own group timetable and the timetable for the return of assignments. Groups may have different timetables and different rhythms of teaching and assignments.
The course has many smaller assignments to be handed in. Students should ensure that they return assignments on time.

Contents

During the course, students will learn about the different media of publishing and familiarise themselves with them through exercises and lectures. Topics include print publications, electronic publications and packaging design. Students will be introduced to the physical materials of both print publications and packaging design on Materials Day. The printed publication section will include a folding exercise and the electronic publication section will include an exercise to deepen the knowledge.

Additional information for students: previous knowledge etc.

First year Basic studies in graphic design must be completed.
The course must be taken as a whole (15 credits). It must be completed in order to proceed to the spring semester.

Students will need their own laptop.

Assessment criteria

The course is assessed with a grade of 1-5.
The grade will be based on attendance, assignments and demonstrated expertise.

Assignments each have their own assessment criteria, which will affect the overall grading.

Assessment scale

1-5

Failed (0)

Has not been sufficiently present
Assignments not returned or incomplete
Does not demonstrate knowledge of the methods and processes studied

Assessment criteria: level 1 (assessment scale 1–5)

Can use professional concepts of publication design in a coherent manner and justify his/her activities using the methods of the field
Can apply a wide range of methods and processes learned
Can work in a customer-oriented way
Can work as a member of a group

Assessment criteria: level 3 (assessment scale 1–5)

Can use professional concepts of publication design in a comprehensive manner and communicate about the field, taking into account different target groups
Can select and justify appropriate methods and processes
Can take appropriate account of the needs of the target group
Can work purposefully in a group

Assessment criteria: level 5 (assessment scale 1–5)

Can use publication design methods competently and build effective concepts on them
Communicates competently
Can select, combine and develop appropriate methods and processes
Can take responsibility for the overall conceptualisation process
Can work purposefully in a group and organise its activities

Learning outcomes

The student is able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of designing a visual identity

Implementation and methods of teaching

In the visual identity course, the student gets to know the methods and meaning of building a visual identity. The student utilises the theory and practical knowledge of previous study courses and deepens their own professional thinking and practical design skills.

The VV23 group is divided into two groups with this course. Groups can also have common days.

The course has both group work and individual assignments.

Timing and attendance

The main principle is 80% attendance, but each teacher defines the requirements of their own part in more detail. Teachers monitor attendance.
This course takes place in the late spring of the 2nd year course.
Follow your own group's schedule.

Learning material and recommended literature

Alina Wheeler. Designing Brand Identity: An Essential Guide for the Entire Branding Team. 5th ed. Wiley, 2018. Available also as e-book through LAB Primo.

Working life cooperation

The course may include company visits and guest lecturers.
The part of commercial image is taught by a visiting teacher who has worked in the advertising agency industry for a long time.

Exam retakes

The course must be completed as a whole.

Learning environment

Campus, ekskursions, company visits, moodle and zoom.

Contents

In the course, the student learns to design a complete visual identity for a company or community. The student studies the design and role of commercial imagery (incl. photography), typography, colors and graphic elements. Student gets to know various graphic guidelines and design systems and learns to use them in their work. Student learns how a commercial image can be built in different ways using, for example, photography, video or artificial intelligence.

The course also delves into illustration and typography, which are linked to the context of visual identity.

The illustration part of the course focuses on the analysis of illustration styles and their importance as part of building visual identity. It also explores how to convey content, examining, among other things, the different levels at which presentation styles can contribute to guiding the interpretation of illustration and the comprehensibility of content.

Additional information for students: previous knowledge etc.

This course is part of the basic studies of visual communication design in the 2nd year. Students must have completed the previous basic studies in accordance with the curriculum in order to participate in this course. Special arrangements can be considered on a case-by-case basis, please discuss with your tutor teacher.
The course must be taken as a whole (15 credits).

The course is coordinated by Marion Robinson, please contact her if you have any questions.

Assessment criteria

The course is evaluated with a grade of 1-5. The teachers evaluate the tasks of their own part according to the evaluation criteria they have given, which together form the student's overall assessment of the study course.

Assessment scale

1-5

Learning outcomes

The student is able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of designing a visual identity

Implementation and methods of teaching

In the visual identity course, the student gets to know the methods and meaning of building a visual identity. The student utilises the theory and practical knowledge of previous study courses and deepens their own professional thinking and practical design skills.

The VV23 group is divided into two groups with this course. Groups can also have common days.

The course has both group work and individual assignments.

Timing and attendance

The main principle is 80% attendance, but each teacher defines the requirements of their own part in more detail. Teachers monitor attendance.
This course takes place in the late spring of the 2nd year course.
Follow your own group's schedule.

Learning material and recommended literature

Alina Wheeler. Designing Brand Identity: An Essential Guide for the Entire Branding Team. 5th ed. Wiley, 2018. Available also as e-book through LAB Primo.

Working life cooperation

The course may include company visits and guest lecturers.
The part of commercial image is taught by a visiting teacher who has worked in the advertising agency industry for a long time.

Exam retakes

The course must be completed as a whole.

Learning environment

Campus, ekskursions, company visits, moodle and zoom.

Contents

In the course, the student learns to design a complete visual identity for a company or community. The student studies the design and role of commercial imagery (incl. photography), typography, colors and graphic elements. Student gets to know various graphic guidelines and design systems and learns to use them in their work. Student learns how a commercial image can be built in different ways using, for example, photography, video or artificial intelligence.

The course also delves into illustration and typography, which are linked to the context of visual identity.

The illustration part of the course focuses on the analysis of illustration styles and their importance as part of building visual identity. It also explores how to convey content, examining, among other things, the different levels at which presentation styles can contribute to guiding the interpretation of illustration and the comprehensibility of content.

Additional information for students: previous knowledge etc.

This course is part of the basic studies of visual communication design in the 2nd year. Students must have completed the previous basic studies in accordance with the curriculum in order to participate in this course. Special arrangements can be considered on a case-by-case basis, please discuss with your tutor teacher.
The course must be taken as a whole (15 credits).

The course is coordinated by Marion Robinson, please contact her if you have any questions.

Assessment criteria

The course is evaluated with a grade of 1-5. The teachers evaluate the tasks of their own part according to the evaluation criteria they have given, which together form the student's overall assessment of the study course.

Assessment scale

1-5

Learning outcomes

The student is able to
- develop theoretical and contextual understanding in branding design
- assess the link between the content, the target group and the graphic design
- design commercial brand material for different media
- understand the key operating models affecting the brand and the creative practice
- articulate and present their own work, schedule the working process, and produce a portfolio

Implementation and methods of teaching

face-to-face and distance learning, independent work and teamwork. Lectures, presentations, guided and independent learning tasks.

The VV23 group is divided into two groups with this course. Groups also have common days.
The course has both group work and individual assignments.

Timing and attendance

The main principle is 80% attendance, but each teacher defines the requirements of their own part in more detail. Teachers monitor attendance.
Building competence requires active presence throughout the course. During the first session, the course timetable and assignments are reviewed.

Learning material and recommended literature

Literature recommendations, websites and other relevant sources will be reviewed during the course

Working life cooperation

The course may include company visits and guest lecturers.

Exam retakes

The course must be completed as a whole.

Learning environment

Campus, excursions, company visits, moodle and zoom.

Student time use and work load

On average, 15 x 27h = 405h of work is required to achieve the desired level of competence. The total number of hours is divided into face-to-face teaching, teamwork and independent work.

Contents

The course consists of the following:
Foresight (3 ECTS) – whole group
Branding (7 ECTS) – whole group
Packaging as part of brand (5 ECTS) – group 1
Motion Graphics as part of brand (5 ECTS) group 2

Assessment criteria

The grade will be based on attendance, activity during the contact days and group work, and the level of completion of the learning tasks.
The learning tasks must be returned according to the timetable

Peer assessment in teamwork alongside the teacher's assessment.

Assessment scale

1-5

Failed (0)

A failed grade is given when the student has not achieved the learning objectives of the course or has not been able to demonstrate his/her competence. Or the student has not completed the tasks for which he/she is responsible and participated as an active member of the group work and completing the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- Can work according to instructions.
- Can search for professional information related to the course in a guided way.
- Has participated in common teaching situations 80%.
- Has carried out the tasks for which he/she was responsible in a guided way.
- Has not shown activity, initiative and self-direction in carrying out group work.

Assessment criteria: level 3 (assessment scale 1–5)

Student
- can apply and develop a variety of options in their working process.
- can use what he/she has learned in a planned and creative way.
- has done a good job of completing the tasks for which he/she was responsible within the time limits.
- has demonstrated activity, initiative and self-direction as a member of a team.
- can apply the methods used, suggest and brainstorm ways of working and communicate constructively in a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student:
- can apply and develop a variety of options in his/her working process.
- Can use what he/she has learned in a planned and creative way and apply the feedback he/she receives.
- Has done an excellent job of completing the tasks for which he/she was responsible within the time limits.
- has systematically demonstrated exceptional activity, initiative, ability to ideate and self-direction as a member of a team.
- can apply the methods used, propose and innovate approaches and ideas, and communicate constructively within the team.

Learning outcomes

The student is able to
- use the design tools and methods
- describe and compare publishing platforms and publication types
- use visual storytelling and visual elements (typography, image, illustration, composition, format, colours)
- design and produce a publication which supports the content and intended message.

Implementation and methods of teaching

The course provides students with a broad introduction to different publications and publishing platforms. They will learn to identify the main differences between publications and to design appropriate visual communication solutions. The course is structured around four themes: teaching packaging design modelling software (ArtiosCAD) during the intensive week, sustainable packaging, printed publications and digital publications. Each theme includes supporting exercises to be carried out both in groups and individually.
This course should be taken as a whole.
The course is part of the second year advanced professional studies in Visual Communication Design.

Timing and attendance

During the course, students will be divided into two groups: group 1 and group 2. Groups follow their own schedules.

The course starts right at the beginning of the academic year with a one-week intensive course on packaging design software. The attendance rate for the intensive week is 100%. The intensive week will include exercises which the student will continue independently after the intensive week.

The course is taught in class throughout the autumn. In the early autumn.
80% compulsory attendance.
During the face-to-face days, teaching takes place on campus and learning also takes place through interaction with fellow students. It is therefore important to be present in the classroom the whole day.

Translated with DeepL.com (free version)

Learning material and recommended literature

The course literature will be distributed in Moodle.

Alternative completion methods

eAhot.

Working life cooperation

Guest lectures and site visits.

Exam retakes

The course must be taken as a whole. The possibility of renewal is in autumn 2025.

Learning environment

Contact teaching, company visits and excursions, online.

Student time use and work load

An intensive week at the beginning of autumn, involving independent tasks with a few weeks of return time.
Otherwise, the period of contact teaching will take place throughout the autumn, when the group will have other studies in progress. Students should ensure that they follow their own group timetable and the timetable for the return of assignments. Groups may have different timetables and different rhythms of teaching and assignments.
The course has many smaller assignments to be handed in. Students should ensure that they return assignments on time.

Contents

During the course, students will learn about the different media of publishing and familiarise themselves with them through exercises and lectures. Topics include print publications, electronic publications and packaging design. Students will be introduced to the physical materials of both print publications and packaging design on Materials Day. The printed publication section will include a folding exercise and the electronic publication section will include an exercise to deepen the knowledge.

Additional information for students: previous knowledge etc.

First year Basic studies in graphic design must be completed.
The course must be taken as a whole (15 credits). It must be completed in order to proceed to the spring semester.

Students will need their own laptop.

Assessment criteria

The course is assessed with a grade of 1-5.
The grade will be based on attendance, assignments and demonstrated expertise.

Assignments each have their own assessment criteria, which will affect the overall grading.

Assessment scale

1-5

Failed (0)

Has not been sufficiently present
Assignments not returned or incomplete
Does not demonstrate knowledge of the methods and processes studied

Assessment criteria: level 1 (assessment scale 1–5)

Can use professional concepts of publication design in a coherent manner and justify his/her activities using the methods of the field
Can apply a wide range of methods and processes learned
Can work in a customer-oriented way
Can work as a member of a group

Assessment criteria: level 3 (assessment scale 1–5)

Can use professional concepts of publication design in a comprehensive manner and communicate about the field, taking into account different target groups
Can select and justify appropriate methods and processes
Can take appropriate account of the needs of the target group
Can work purposefully in a group

Assessment criteria: level 5 (assessment scale 1–5)

Can use publication design methods competently and build effective concepts on them
Communicates competently
Can select, combine and develop appropriate methods and processes
Can take responsibility for the overall conceptualisation process
Can work purposefully in a group and organise its activities