Opinto-opas

Toteutustapa ja opetusmenetelmät

01.09.2025 - 31.12.2025, 24X7 non-stop implementation.
1. There will be no online lectures. The lecture recordings are available on LAB Learn Moodle course page.
2. This is a 24X7 self-paced module. This means that you are welcome to start and finish the courses as per as your own convenience within the time frame.
The instructor would be happy to answer any queries throughout the course period. Participants are requested to email the instructor in case of any queries.

Variety of instructional tools would be an utilized. Lectures will be delivered using power point presentations and would be supplemented by case studies, videos and articles when necessary. You must keep a track of all the activities on the course.

Teaching and learning methods

Recorded class lectures, lecture notes, and case study are designed to achieve the course of objectives.

You should read the assigned course material, complete assignments on time, and do whatever it takes for you to grasp this material. Ask lots of questions.

You are responsible for all material covered in the course.

Please communicate any concerns or issues as soon by Email.

The web page is a primary communication vehicle. Lectures will be available on LAB Moodle. It will contain homework assignments, study guides, and important instructions.

The teaching and learning methods to support the strategy are woven to:
• Lectures (Recordings)
• Group work
• Presentations
• Examination

Ajoitus ja läsnäolo

01.09.2025 - 31.12.2025, 24X7 non-stop implementation.
Since it is a 24X7 implementation, there are no contact hours.
3. There would be an introduction lecture at the beginning of the course on 05.09.2025, 17.00 - 18.00. You are welcome to attend the Introduction and orientation to the module: Friday 05 September 2025, 17.00-18.00 (Optional)
Join Zoom Meeting using the Meeting ID: 9688847767,https://lut.zoom.us/j/9688847767
The recording of the meeting would be available on LAB Learn Moodle afterwards.
4. The instructor will organise regular coaching sessions for answering any queries related to the course or assignments. (Optional to attend) It is not compulsory to attend these coaching sessions. The coaching sessions will not be recorded.
Dates of Coaching Sessions:
Friday 26.09.2025, 17.00 - 18.00,
Friday 10.10.2025, 17.00 - 18.00,
Friday 31.10.2025, 17.00 - 18.00,
Friday 14.11.2025, 17.00 - 18.00,
Friday 28.11.2025, 17.00 - 18.00,
Friday 12.12.2025, 17.00 - 18.00.
Participants are requested to book any slot of 15 minutes on any of these dates convenient for them by emailing the instructor on: sajal.kabiraj@lab.fi

Oppimateriaali ja suositeltava kirjallisuus

Readings will be handed out on LAB Learn Moodle.

Selected Texts/Journals:
Required Purchase:
None
Recommended Readings
1. China's Stockmarket: A Guide to its Progress, Players and Prospects
2. Carl E. Walter, Fraser J. T. Privatizing China: The Stock Markets and Role in Corporate Reform
3. Randall Peerenboom, China's Long March Toward Rule of Law
4. Yasheng Huang, FDI in China: An Asian Perspective
5. Kenneth Lieberthal, Governing China
6. Jung Chang, Wild Swans: Three Daughters of China
7. Barry Naughton, Growing Out of the Plan: Chinese Economic Reform, 1978-1993
8. Nicholas R. China's Unfinished Economic Revolution
9. The China Dream: The Quest for the Last Great Untapped Market on Earth
10. Andrew J. Nathan, Bruce Gilley, China's New Rulers: The Secret Files
11. China's Motor: A Thousand Years of Petty Capitalism
12. Tim Crissold, Mr. China.
13. John Bryan Starr, Understanding China: A Guide to China's Economy, History, and Political Culture
14. James McGregor, One Billion Customers: Lessons from the Front Lines of Doing Business in China.
15. James Kynge, China Shakes the World: A Titan's Breakneck Rise and Troubled Future - and the Challenge for America
Background Reading
Students will be directed to specific academic journals during articles.
Recommended Periodicals and Newspapers
U.S. Department of State Countries – www.state.gov/countries
CIA World FactBook
https://www.cia.gov/library/publications/the-world-factbook/index.html
The Economist – www.economist.com
The Financial Times: www.ft.com
The New York Times - www.nytimes.com
Wall Street Journal – www.wsj.com
Recommended Academic Journals
Harvard Business Review
Strategic Management Journal

Toteutuksen valinnaiset suoritustavat

RPL (Recognition of Prior Learning)

Työelämäyhteistyö

STUDENTS WILL MAKE THE OWN CONNECTIONS TO THE COMPANIES IN THE CONTEXT OF THIS COURSE'S TOPIC AREAS.

Uusintamahdollisuudet

Participants would be allowed to retake the exam according to the LAB guidelines.

Oppimisympäristö

The course page is a primary communication vehicle. Lectures will be available on LAB Moodle. It will contain homework assignments, study guides, and important instructions.

Opiskelijan ajankäyttö ja kuormitus

THIS 5 ECTS COURSE, WILL INCLUDE INDEPENDENT LEARNING, ASSIGNMENTS, PROJECT, CLASS DISCUSSIONS ON MOODLE, AND IF POSSIBLE,COMPANY VISIT(S)

Total work load is: 5 X 27 hours = 135 hours (1 ECTS = 27 hours)

The course of Market Entry in China explores doing business in the People's Republic of China. General themes of China's economic development will be examined, with emphasis on the opportunities and challenges faced by foreign investors and entrepreneurs in China. In this segment, we'll discuss about how companies from foreign countries can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations. In this segment, we'll talk about how companies from Finland can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations. There will be a final exam (group assessment) consisting of a power point presentation and submission of report.

Sisältö

Market Entry in China

This Market Entry in China section is divided into the following 8 parts:
1. Understanding Chinese Consumers

The price-sensitive but brand-conscious Chinese consumer reflects an important duality. Price wars occur on a regular basis. This is clearly hurting companies, but nobody can afford not to participate in a price war, as price is often the determining factor for Chinese consumers when making purchase decisions. Chinese consumers have become more informed and sophisticated now. Many Chinese travel overseas to buy branded products, as it is much cheaper than in China. Similarly, Chinese are now looking for subtler ways to signal their status by avoiding brands that have loud logos. China has changed. It’s no longer just a place for companies to outsource their production. The market is big, diverse, and has tremendous potential. Thus, “Made in China” is being replaced by “Made for China”. In order to really thrive in this market, foreign companies have to truly understand the needs and changing characteristics of Chinese consumers, and build quality products and services to meet these needs. This section will provide an insight into Chinese consumers, mainstream China and the emerging middle class, China’s luxury market trends and implications. We will also discuss how most Chinese consumers embrace thrift and the leading brands in China.

2. International Business and Competitiveness of Chinese Companies

This section starts with the conceptual understanding of Business Internationalization theories and its implications. We then discuss about pursuing international business with China with examples of Chinese companies and increasing international competitiveness of Chinese industries.

3. Market Entry Modes and Sourcing in China

This section looks at the various market entry modes in China, the success drivers for market entry and further discusses the most appropriate mode for entering the Chinese market. We also discuss the sourcing of contracts from China and the case study of a chocolate company from UK who have started their operations in China.

4. Establishing a presence and engaging in China

This section establishing a presence and getting ready for engaging in China. We also discuss an example of DD study of a business license verification in China and understand the importance of red envelopes in China with an example.

5. Purchasing and selling in China

This section discusses the various aspects of purchasing and selling in China. We have case studies to help you understand the different ways of purchasing and help you understand the market segmentation, the logistics and payment terms.

6. Market Research and Sales Strategies for China

This section discussed the market research and sales strategies relevant for China and provides a glimpse on advertising in Asia. We have also included the Wechat advertising guide to supplement our readings as a value-added material.

7. Foreign Companies in China

This section starts discusses the examples of foreign companies having their operations in China like Nestle, Adidas and Oreos and how they have adapted their products to suit the Chinese consumers. We have also included some advice from expert Professors in this area.

8. Learning Chinese language, Conversational (Optional section, not used for grading and assessments)

(This section is optional and is offered through a self-learning mode with the help of podcasts.)
This course is designed for those learners who have grasped at least 200 Chinese words and have mastered basic speaking skills. Oral comprehension will be refined as well as oral expression through the study of grammar and vocabulary employed in different situations. More new vocabulary as well as some more complex sentence structures are introduced. Emphasis is placed on conversational skills. Upon completion of the course, students are able to engage in daily conversations in areas of social and work-related topics with relative ease. The aims are for students to conduct intermediate integrated skills training of Chinese listening, speaking and teach certain knowledge of the language and culture so that students can use Chinese freely.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

RPL (Recognition of Prior Learning) can be awarded for students who can demonstrate prior learning based on their experience or prior studies.

Market Entry in China is the second part course of the Doing Business with China Module. It is highly recommended that as a learner you complete all the three parts, so that you can develop a comprehensive understanding and gain a wealth of insight and practical advice on doing business in China and be prepared to successfully navigate the country’s unique economic systems and communication and cultural styles.
It is highly recommended that as a learner you complete all the three parts, so that you can develop a comprehensive understanding and gain a wealth of insight and practical advice on doing business in China and be prepared to successfully navigate the country’s unique economic systems and communication and cultural styles. Thank you.
Part 1. Business Environment in China (5 credits)
Part 2: Market Entry in China (5 credits)
Part 3: China’s Foreign Trade System (5 credits)

In this course on 'Market Entry in China', we’ll discuss about how companies from foreign countries can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations. There are four ways to enter the Chinese market: viz; exporting to China, licensing, including franchising, Equity joint ventures, Wholly owned foreign enterprises (WOFEs or Woofies). We will discuss the four ways to enter the Chinese market in detail. This is a course combining theoretical and practical knowledge.

Arviointimenetelmät

Assessment: Market Entry in China (5 credits)
ES2. Market Entry Assignment, Group Assessment (100% weightage)

Rating scale
1-5

Arviointiasteikko

1-5

Hylätty (0)

Student does not submit the assignment (presentation slides and report)

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Satisfactory (1-2)
Evaluation criteria: 1-2
* student uses concepts and approaches systematically
* student can apply techniques and models that he/she has learnt and be able to recognize business opportunities and threats in China
* student has gained some understanding about the difficulties that foreign firms have in doing business in and with China.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Good (3-4)
Evaluation criteria: 3-4
* student uses concepts and approaches in an expert way
* student can select techniques and models that are suitable for the activity in question and justify his/her choices by understanding the market segmentation, the logistics and payment terms.
* student can understand market entry modes in China, the success drivers for market entry and the different ways of purchasing, engaging and selling in China.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Excellent (5)
Evaluation criteria: 5
* student uses concepts and approaches expertly and extensively
* student can select, combine and develop techniques and models that are suitable for the activity in question
* student can act innovatively and understand, evaluate, and improve the operations of a Chinese firm during collaboration and is aware of the various methods and strategies used by international businesses when gaining entry into China, and to be able to choose the most appropriate entry mode in entering Chinese market.