Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Master of Business Administration, Customer Oriented Business Development 24K, online studies
Master of Business Administration, Customer Oriented Business Development 23K, online studies
Master of Business Administration, Customer Oriented Business Development 22K, online studies
Enrollment
20.11.2023 - 19.01.2024
Timing
21.03.2024 - 15.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Jaani Väisänen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
- Tentti (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture
- Exam
Learning outcomes
The student
- is able to identify the most important internal and external sources of information for the customer experience.
- is able to combine customer information from internal and external data sources.
- is able to form business performance indicators and metrics from customer data
Implementation and methods of teaching
The course has online lectures and self-study material. Students will do an assignment and exam related to the topics of the course.
Timing and attendance
21.3.2024 - 15.5.2024. Online lectures Thu 21.3.2024, Thu 11.4.2024, Thu 2.5.2024. Online lectures are not mandatory but recommended. The lectures are scheduled at the beginning of the course, and other tasks of the course are performed on the basis of the information used in them.
Learning material and recommended literature
Lecture and self-study material. Other materials indicated by the teacher.
Alternative completion methods
The course is completed only according to the presented model
Working life cooperation
It is possible to complete the course assignment, for example, at your own workplace or in your own company.
Exam retakes
Exam after the last lectures and exercises. Two re-examinations at separately announced times.
Learning environment
Studying takes place online. Course material, information, return of assignments and exam in Moodle.
Student time use and work load
The course is 5 cr = 135 hours.
Contact teaching 12 hours
Independent study 50 hours
Exercise 50 hours
Exam preparation 21 hours
Exam 2 hours
Contents
Internal and external sources of information related to the customer experience
Combining internal and external customer information from a business perspective
Calculation of business key figures formed from customer data
Descriptive and predictive analysis based on customer data
Assessment criteria
Exercise pass/fail
Exam
Assessment scale
1-5
Failed (0)
A rejected grade is given when the student has not achieved the learning objectives of the course. The student does not understand the aspects of customer analytics and is not able to show any learning outcomes related to the topic in the exam and assignments.
Assessment criteria: level 1 (assessment scale 1–5)
The student is able to name the company's external and internal information sources
The student knows why external and internal data sources are combined
The student is able to name some key figures of customer analytics
The student knows what is meant by descriptive and predictive analysis based on customer data
Assessment criteria: level 3 (assessment scale 1–5)
The student is able to identify and find the company's external and internal information sources
The student is able to combine external and internal data sources
The student is able to calculate the key figures of customer analytics
The student is able to implement a simple descriptive and predictive analysis based on customer data
Assessment criteria: level 5 (assessment scale 1–5)
The student is able to identify and find key external and internal sources of information for the company's strategy
The student is able to combine external and internal information sources, creating strategically interesting new information
The student is able to calculate the most important customer analytics indicators for the company's strategy and modify them as needed
The student is able to implement descriptive and predictive analysis based on customer data and draw business management conclusions from them
Enrollment
20.11.2023 - 19.01.2024
Timing
22.02.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Mika Tonder
Groups
-
LLPRYASLI24KV
Learning outcomes
The student is able to
- define the terminology, uses and significance of the customer experience for businesses.
- build a holistic understanding of companies’ customers and opportunities.
- define and describe company's customer path for different customer groups.
- form a measurable overall picture of the customer experience process.
Implementation and methods of teaching
Web implementation. Contact lessons: lessons are streamed and available as recorded videos afterwards. Study material and assignments are distributed on the course's Moodle platform. Independent assignment.
Timing and attendance
Online lessons on 22nd Feb., 7th March, 25th April and 16th May at 5pm-8 pm.
Learning material and recommended literature
Study material and literature available / announced in Moodle.
Alternative completion methods
Not available
Working life cooperation
Personal assignment for an organization
Exam retakes
Assignments can be redone
Learning environment
Moodle platform, online-meeting channels
Student time use and work load
5 credits, 135 hour workload. Online lessons 16 h, individual work 119 h.
Contents
The course introduces the elements of the customer experience as well as key concepts and models. The course uses the strategic perspective of the customer path, which includes points of contact, the development of the customer experience in a multi-channel environment. Own business case as an exercise where what is learned is applied.
Additional information for students: previous knowledge etc.
No previous courses are required.
Assessment criteria
The overall grade consists of the combined effect of all aspects of the course.
Assessment scale
1-5
Failed (0)
The student has not achieved the learning objectives set for the course or the tasks are missing.
Assessment criteria: level 1 (assessment scale 1–5)
The student masters the learning objectives set for the course satisfactorily. He / she masters the basic concepts and is able to apply learning in practice at a satisfactory level.
Assessment criteria: level 3 (assessment scale 1–5)
The student masters the learning objectives set for the course well. He masters concepts and mills at a good level and is able to apply them well in practice.
Assessment criteria: level 5 (assessment scale 1–5)
The student masters the learning objectives set for the course admirably. He masters concepts and models at a commendable level and is able to apply them in practice commendably.
Enrollment
20.11.2023 - 18.01.2024
Timing
24.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture 1
- Online lecture 2
- Online lecture 3
Learning outcomes
Student
- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies
Assessment scale
1-5
Enrollment
15.05.2023 - 24.09.2023
Timing
05.10.2023 - 10.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
0 - 80
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Jukka Sirkiä
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI22KVAsiakassuuntautuneen liiketoiminnan kehittäminen (YAMK) 22KV Lappeenranta
-
LLPRYASLI23KV
Small groups
- Luennot 1
Learning outcomes
The student is able to
- assess the performance of a company with the help of various indicators and KPIs
- evaluate the impact of business decisions on the company's financials
- utilize accounting tools and techniques in strategy work
Assessment scale
1-5
Enrollment
20.11.2023 - 14.01.2024
Timing
01.02.2024 - 19.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 55
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Minna Ikävalko
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Lecture 1
Learning outcomes
Student
- is able to recognize the role of value networks in business
- is able to evaluate the current situation and future development in value networks
- is able to apply the collected data in strategic business development
Assessment scale
1-5
Enrollment
20.11.2023 - 05.01.2024
Timing
15.02.2024 - 02.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
10 - 50
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Jukka Sirkiä
Scheduling groups
- Simulaatio 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Simulation 1
Learning outcomes
The student
- understands the concepts of strategic planning, management and strategic management as part of the activities of organizations
- is able to analyze the organization's own activities from a strategic point of view
- understands the effects of the operating environment and competitive factors on the organization's operations
- is able to build a strategic plan for the organization on the basis of the analysis and apply it in management work
Assessment scale
1-5
Enrollment
15.05.2023 - 05.09.2023
Timing
18.09.2023 - 10.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Anu Kurvinen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Verkkoluento 1
Learning outcomes
Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development
Assessment scale
1-5
Enrollment
20.11.2023 - 29.02.2024
Timing
11.01.2024 - 31.12.2024
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Mirka Airesvuo
- Riitta Forsten-Astikainen
- Minna Ikävalko
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Lecture 1
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
Assessment scale
Approved/Failed
Enrollment
20.11.2023 - 05.01.2024
Timing
01.01.2024 - 31.12.2024
Number of ECTS credits allocated
20 op
Virtual portion
20 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Anu Kurvinen
- Tuuli Mirola
- Riitta Forsten-Astikainen
- Ville Sarpo
- Minna Ikävalko
Groups
-
LLPRYASLI23KV
Learning outcomes
The student is able to
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5
Enrollment
16.08.2023 - 14.09.2023
Timing
15.09.2023 - 18.11.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Ville Sarpo
Groups
-
LLPRYASLI24KV
Learning outcomes
Student is able to
- understand the relationship between organization’s structures and design
- differentiate between formal and informal structures
- analyze the structures and design of a chosen organization
Assessment scale
1-5
Enrollment
01.04.2024 - 01.05.2024
Timing
02.05.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
0 - 100
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Ville Sarpo
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABYTO24HComplementary competence courses available 2024-2025 (Master's), Faculty of Business and Hospitality Management
Small groups
- Lecture 1
Learning outcomes
Student is able to
- understand the relationship between organization’s structures and design
- differentiate between formal and informal structures
- analyze the structures and design of a chosen organization
Implementation and methods of teaching
Online lectures according to time-table. Students will also prepare assignments.
Timing and attendance
Course begins on May 2nd 2024 and ends on July 31st 2024.
Session schedule:
Thursday 2nd May 2024 at 17.00-19.00
Tuesday 14th May 2024 at 17.00-19.00
Wednesday 15th May 2024 at 17.00-19.00
Thursday 16th May 2024 at 17.00-19.00
Tuesday 28th May 2024 at 17.00-19.00
Thursday 30th May 2024 at 17.00-19.00
The final assignment is to be returned by the end of July.
Attendance at all sessions is very recommended.
Learning material and recommended literature
- Galbraith, J. R. 2012. The evolution of enterprise organization designs. Journal of Organization Design 1 (2), 1–13.
- Goold, M., & Campbell, A. 2002. Do you have a well-designed organization? Harvard Business Review 80 (2), 117–124.
- Jacobides, M. G. 2006. The architecture and design of organizational capabilities. Industrial and Corporate Change 15 (1), 151–171.
- Joseph, J., & Ocasio, W. 2012. Architecture, attention, and adaptation in the multibusiness firm: General Electric from 1951 to 2001. Strategic Management Journal 33 (6), 633–660.
- McEvily, B., Soda, G., & Tortoriello, M. 2014. More formally: Rediscovering the missing link between formal organization and informal social structure. Academy of Management Annals 8 (1), 299–345.
- Mirabeau, L., & Maguire, S. 2014. From autonomous strategic behavior to emergent strategy. Strategic Management Journal 35 (8), 1202–1229.
- Nadler, D. A., & Tushman, M. L. 1997. Competing by design - The power of organizational architecture. New York: Oxford University Press.
- Van de Ven, A. H., Ganco, M., & Hinings, C. R. 2013. Returning to the frontier of contingency theory of organizational and institutional designs. The Academy of Management Annals 7 (1), 393-440
Other relevant material made available through Moodle.
Exam retakes
Course will be assessed through the assignments.
Learning environment
Online lectures according to time-table. Students will also prepare assignments individually and return them to Moodle.
Student time use and work load
5 ECTS = 135 hours of student work. Lectures 12h, assignments and independent studying 123h
Contents
This course aims to provide an understanding about the basics of organizational design. We will discuss the fundamental issues and principles of the topic. As one of the main topics of the course is to get acquainted with managing current organizations, students will be looking into concepts and theories regarding organizational design and architecture. The main themes of the course are:
- Basics of organizational design and structures
- Relation between an organization’s strategy and its design
- Organizational reconfiguration
- The relationship between the formal and informal structures
- Designing organizations for the future
Additional information for students: previous knowledge etc.
Attending students should have a Bachelor's degree from a relevant field (business, strategy, social sciences).
Assessment criteria
Students complete a total of 3 assignments, each is worth 1/3 of the grade. All assignments must be passed in order to pass the course.
Assessment scale
1-5
Failed (0)
Failing to reach the level of 1 according to the evaluation criteria
Assessment criteria: level 1 (assessment scale 1–5)
Student has basic knowledge of organizational design and its relevant theories. Student can also point out practical effects of organizational design issues.
Assessment criteria: level 3 (assessment scale 1–5)
Student has good knowledge about organizational design and its relevant theories. Student also understands the different components of organizational design and can pinpoint them in a practical setting.
Assessment criteria: level 5 (assessment scale 1–5)
Student has excellent knowledge and understanding of organizational design and its relevant theories. Student is able to utilise this knowledge in business development.
Enrollment
15.05.2023 - 01.09.2023
Timing
05.09.2023 - 05.11.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Jaani Väisänen
- Minna Ikävalko
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Seminaari 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Luennot 1
- Seminaari 1
- Tentti 1
Learning outcomes
Student
- is able to plan the process of development project for an organization/company
- is able to select the suitable approach for development project and apply the possible research- and development methods as well as data collection methods
- is able to analyze the collected data and document the process
- is able to use the results in organization development
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
09.11.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Verkkoluento 1
- Verkkoluento 2
- Verkkoluento 3
Learning outcomes
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
16.09.2024 - 08.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Anu Kurvinen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture 1
Learning outcomes
Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
05.09.2024 - 07.11.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Jaani Väisänen
- Minna Ikävalko
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Seminaari 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Lecture 1
- Seminar 1
- Exam 1
Learning outcomes
Student
- is able to plan the process of development project for an organization/company
- is able to select the suitable approach for development project and apply the possible research- and development methods as well as data collection methods
- is able to analyze the collected data and document the process
- is able to use the results in organization development
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
07.10.2024 - 30.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture 1
- Online lecture 2
- Online lecture 3
Learning outcomes
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Assessment scale
1-5