Customer Relations and MarketingLaajuus (5 cr)
Code: AL00CD61
Credits
5 op
Objective
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Enrollment
06.05.2024 - 30.08.2024
Timing
04.09.2024 - 30.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 140
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
Teachers
- Reko Juntto
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII24SM
-
LLPRLII24SL
-
LLPRLII24SK
-
LLPRIT24S
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
06.05.2024 - 30.08.2024
Timing
03.09.2024 - 05.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24SH1
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
03.09.2024 - 19.11.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Marja Viljanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24SH2
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
02.09.2024 - 04.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 120
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL24SV
-
LLPRLII24SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
20.11.2023 - 12.01.2024
Timing
16.01.2024 - 14.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
0.5 op
RDI portion
2 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24K
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
20.11.2023 - 12.01.2024
Timing
08.01.2024 - 08.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL24KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
15.05.2023 - 01.09.2023
Timing
12.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
Teachers
- Jussi Mozo
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIIT23S
Small groups
- Verkkoluento 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 17.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Hotel and Restaurant Management
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOTRA23S
-
LLPRIT23S
Small groups
- Luennot 1
- Harjoitukset 1
- Tentti 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 15.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Outi Katajamäki
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII23SJ
-
LLPRLII23SM
-
LLPRLII23SL
Small groups
- Luennot 1
- Harjoitukset 1
- Tentti 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 03.12.2023
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII23SH1
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 03.12.2023
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII23SH2
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
28.08.2023 - 04.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLPRLII23SV
-
LLTILIL23SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
21.11.2022 - 15.01.2023
Timing
17.01.2023 - 16.04.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII23K
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
21.11.2022 - 15.01.2023
Timing
09.01.2023 - 17.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL23KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
01.07.2022 - 04.09.2022
Timing
05.09.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Hotel and Restaurant Management
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
- Harjoitukset (Size: 0. Open UAS: 0.)
- Tentti (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOTRA22S
Small groups
- Luennot
- Harjoitukset
- Tentti
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
05.09.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
- Tentti (Size: 0. Open UAS: 0.)
- Pienryhmäkeskustelut (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII22SL
-
LLPRLII22SM
-
LLPRLII22SJ
Small groups
- Luennot
- Tentti
- Harjoitukset
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
01.09.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
Teachers
- Reko Juntto
Scheduling groups
- Luennot 1 (Size: 5. Open UAS: 0.)
Groups
-
LLTIIT22STietojenkäsittelyn koulutus 22S Lahti
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
01.07.2022 - 04.09.2022
Timing
01.09.2022 - 30.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
Teachers
- Reko Juntto
Scheduling groups
- Luennot 1 (Size: 5. Open UAS: 0.)
Groups
-
LLPRIT22STietojenkäsittelyn koulutus 22S Lappeenranta
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
01.07.2022 - 04.09.2022
Timing
01.09.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Jussi Mozo
Scheduling groups
- Toteutuksen opetusryhmä 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII22SH1
Small groups
- Toteutuksen opetusryhmä 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
29.08.2022 - 01.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL22SV
-
LLPRLII22SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
01.07.2022 - 04.09.2022
Timing
29.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management
Teachers
- Jussi Mozo
Scheduling groups
- Toteutuksen opetusryhmä 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIMATLI22S
Small groups
- Toteutuksen opetusryhmä 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
24.08.2022 - 30.11.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII22SH2
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
19.11.2021 - 09.01.2022
Timing
20.01.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
Teachers
- Jussi Mozo
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Luennot 2 (Size: 0. Open UAS: 0.)
- Luennot 3 (Size: 0. Open UAS: 0.)
- Luennot 4 (Size: 0. Open UAS: 0.)
- Luennot 5 (Size: 0. Open UAS: 0.)
- Luennot 6 (Size: 0. Open UAS: 0.)
- Luennot 7 (Size: 0. Open UAS: 0.)
- Luennot 8 (Size: 0. Open UAS: 0.)
- Luennot 9 (Size: 0. Open UAS: 0.)
- Luennot 10 (Size: 0. Open UAS: 0.)
- Luennot 11 (Size: 0. Open UAS: 0.)
- Luennot 12 (Size: 0. Open UAS: 0.)
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIIT21STietojenkäsittelyn koulutus 21S Lahti
Small groups
- Luennot 1
- Luennot 2
- Luennot 3
- Luennot 4
- Luennot 5
- Luennot 6
- Luennot 7
- Luennot 8
- Luennot 9
- Luennot 10
- Luennot 11
- Luennot 12
- Verkkoluento 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
19.11.2021 - 09.01.2022
Timing
10.01.2022 - 16.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL22KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
19.11.2021 - 09.01.2022
Timing
01.01.2022 - 14.04.2022
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII22K
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5