Customer Relations and Marketing (5 cr)
Code: AL00CD61-3043
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 28.11.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
- Lotta Toivonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII25SH1
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5