Customer Relations and MarketingLaajuus (5 cr)
Code: AL00CD61
Credits
5 op
Objective
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 03.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 160
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLPRLII25SV
-
LLTILIL25SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 31.10.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
40 - 130
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Ville Lehto
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitus R 1 (Size: 0. Open UAS: 0.)
- Harjoitus R 2 (Size: 0. Open UAS: 0.)
- Harjoitus R 3 (Size: 0. Open UAS: 0.)
- Harjoitus R 4 (Size: 0. Open UAS: 0.)
- Harjoitus R 5 (Size: 0. Open UAS: 0.)
- Harjoitus R 6 (Size: 0. Open UAS: 0.)
- Harjoitus R 7 (Size: 0. Open UAS: 0.)
- Harjoitus R 8 (Size: 0. Open UAS: 0.)
- Harjoitus R 9 (Size: 0. Open UAS: 0.)
- Harjoitus R 10 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRIT25S
-
LLPRLII25SK
-
LLPRLII25SL
-
LLPRLII25SM
Small groups
- Lecture 1
- Practice R 1
- Practice R 2
- Practice R 3
- Practice R 4
- Practice R 5
- Practice R 6
- Practice R 7
- Practice R 8
- Practice R 9
- Practice R 10
- Exam 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures (flipped learning), combined to teamwork on group exercise
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
-4 weeks of lectures, presence recommended
-Group work presentation and wrap up workshop 2h/group, presence compulsory
-Exam
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- Failed group work is returned to be completed. There is no retry possibility for an accepted group work.
- Exam and two extra Exams to retry.
Learning environment
-Auditorium
-Project and teamwork facilities
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Group work output and the presentation 40% of the grade
- Exam 60% of the grade
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course partially, but sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 28.11.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
- Lotta Toivonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII25SH1
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 28.11.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
- Lotta Toivonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII25SH2
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
20.11.2024 - 10.01.2025
Timing
14.01.2025 - 30.04.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
- Lotta Toivonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Ryhmä A (Size: 25. Open UAS: 0.)
- Ryhmä B (Size: 25. Open UAS: 0.)
Groups
-
LLTILII25K
Small groups
- Lecture 1
- Group A
- Group B
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
20.11.2024 - 10.01.2025
Timing
07.01.2025 - 23.04.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 200
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL25KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
06.05.2024 - 30.08.2024
Timing
04.09.2024 - 30.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 140
Degree programmes
- Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
- Reko Juntto
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII24SM
-
LLPRLII24SL
-
LLPRLII24SK
-
LLPRIT24S
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
06.05.2024 - 30.08.2024
Timing
03.09.2024 - 05.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24SH1
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
03.09.2024 - 19.11.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Marja Viljanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24SH2
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
06.05.2024 - 08.09.2024
Timing
02.09.2024 - 04.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 120
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL24SV
-
LLPRLII24SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
20.11.2023 - 12.01.2024
Timing
16.01.2024 - 14.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
0.5 op
RDI portion
2 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24K
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
20.11.2023 - 12.01.2024
Timing
08.01.2024 - 08.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL24KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
15.05.2023 - 01.09.2023
Timing
12.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
- Jussi Mozo
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIIT23S
Small groups
- Verkkoluento 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 17.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Hotel and Restaurant Management (in Finnish)
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOTRA23S
-
LLPRIT23S
Small groups
- Luennot 1
- Harjoitukset 1
- Tentti 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 15.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Outi Katajamäki
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII23SJ
-
LLPRLII23SM
-
LLPRLII23SL
Small groups
- Luennot 1
- Harjoitukset 1
- Tentti 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 03.12.2023
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII23SH1
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 03.12.2023
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII23SH2
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
28.08.2023 - 04.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLPRLII23SV
-
LLTILIL23SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
21.11.2022 - 15.01.2023
Timing
17.01.2023 - 16.04.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII23K
Small groups
- Luennot 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5
Enrollment
21.11.2022 - 15.01.2023
Timing
09.01.2023 - 17.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL23KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed