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Customer Relations and MarketingLaajuus (5 cr)

Code: AL00CD61

Credits

5 op

Objective

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Enrollment

06.05.2024 - 30.08.2024

Timing

04.09.2024 - 30.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

20 - 140

Degree programmes
  • Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
  • Reko Juntto
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLPRLII24SM
  • LLPRLII24SL
  • LLPRLII24SK
  • LLPRIT24S
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling

Timing and attendance

According to timetables

Learning material and recommended literature

- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.

Exam retakes

- EXAM and two extra EXAMs to repeat

Learning environment

-Moodle/Internet

Student time use and work load

5 op x 27 hours = 135 hours students work

Contents

-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.

Assessment criteria

- Active participation
- Presentations
- Groupworks
- Exercise
- Exam

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Enrollment

06.05.2024 - 30.08.2024

Timing

03.09.2024 - 05.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

0 - 45

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII24SH1
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

06.05.2024 - 30.08.2024

Timing

03.09.2024 - 19.11.2024

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Marja Viljanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII24SH2
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

06.05.2024 - 08.09.2024

Timing

02.09.2024 - 04.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Seats

20 - 120

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLTILIL24SV
  • LLPRLII24SV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed

Enrollment

20.11.2023 - 12.01.2024

Timing

16.01.2024 - 14.04.2024

Number of ECTS credits allocated

5 op

Virtual portion

0.5 op

RDI portion

2 op

Mode of delivery

90 % Contact teaching, 10 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII24K
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

20.11.2023 - 12.01.2024

Timing

08.01.2024 - 08.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Seats

20 - 100

Degree programmes
  • Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLTILIL24KV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed

Enrollment

15.05.2023 - 01.09.2023

Timing

12.09.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
  • Jussi Mozo
Scheduling groups
  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIIT23S
Small groups
  • Verkkoluento 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

04.09.2023 - 17.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Hotel and Restaurant Management (in Finnish)
Teachers
  • Emmi Maijanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Harjoitukset 1 (Size: 0. Open UAS: 0.)
  • Tentti 1 (Size: 0. Open UAS: 0.)
Groups
  • LLPRHOTRA23S
  • LLPRIT23S
Small groups
  • Luennot 1
  • Harjoitukset 1
  • Tentti 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

04.09.2023 - 15.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Outi Katajamäki
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Harjoitukset 1 (Size: 0. Open UAS: 0.)
  • Tentti 1 (Size: 0. Open UAS: 0.)
Groups
  • LLPRLII23SJ
  • LLPRLII23SM
  • LLPRLII23SL
Small groups
  • Luennot 1
  • Harjoitukset 1
  • Tentti 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling

Timing and attendance

According to timetables

Learning material and recommended literature

- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.

Exam retakes

- EXAM and two extra EXAMs to repeat

Learning environment

-Moodle/Internet

Student time use and work load

5 op x 27 hours = 135 hours students work

Contents

-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.

Assessment criteria

- Active participation
- Presentations
- Groupworks
- Exercise
- Exam

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Enrollment

15.05.2023 - 01.09.2023

Timing

04.09.2023 - 03.12.2023

Number of ECTS credits allocated

5 op

RDI portion

3 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII23SH1
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

04.09.2023 - 03.12.2023

Number of ECTS credits allocated

5 op

RDI portion

3 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII23SH2
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

28.08.2023 - 04.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLPRLII23SV
  • LLTILIL23SV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed

Enrollment

21.11.2022 - 15.01.2023

Timing

17.01.2023 - 16.04.2023

Number of ECTS credits allocated

5 op

RDI portion

2 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

0 - 45

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII23K
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

21.11.2022 - 15.01.2023

Timing

09.01.2023 - 17.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLTILIL23KV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed

Enrollment

01.07.2022 - 04.09.2022

Timing

05.09.2022 - 18.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Hotel and Restaurant Management (in Finnish)
Teachers
  • Emmi Maijanen
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
  • Harjoitukset (Size: 0. Open UAS: 0.)
  • Tentti (Size: 0. Open UAS: 0.)
Groups
  • LLPRHOTRA22S
Small groups
  • Luennot
  • Harjoitukset
  • Tentti

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

05.09.2022 - 18.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Emmi Maijanen
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
  • Tentti (Size: 0. Open UAS: 0.)
  • Pienryhmäkeskustelut (Size: 0. Open UAS: 0.)
Groups
  • LLPRLII22SL
  • LLPRLII22SM
  • LLPRLII22SJ
Small groups
  • Luennot
  • Tentti
  • Harjoitukset

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
  • Reko Juntto
Scheduling groups
  • Luennot 1 (Size: 5. Open UAS: 0.)
Groups
  • LLTIIT22S
    Tietojenkäsittelyn koulutus 22S Lahti
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling

Timing and attendance

According to timetables

Learning material and recommended literature

- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.

Exam retakes

- EXAM and two extra EXAMs to repeat

Learning environment

-Moodle/Internet

Student time use and work load

5 op x 27 hours = 135 hours students work

Contents

-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.

Assessment criteria

- Active participation
- Presentations
- Groupworks
- Exercise
- Exam

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 30.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
  • Reko Juntto
Scheduling groups
  • Luennot 1 (Size: 5. Open UAS: 0.)
Groups
  • LLPRIT22S
    Tietojenkäsittelyn koulutus 22S Lappeenranta
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling

Timing and attendance

According to timetables

Learning material and recommended literature

- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.

Exam retakes

- EXAM and two extra EXAMs to repeat

Learning environment

-Moodle/Internet

Student time use and work load

5 op x 27 hours = 135 hours students work

Contents

-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.

Assessment criteria

- Active participation
- Presentations
- Groupworks
- Exercise
- Exam

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus, Lahti

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Jussi Mozo
Scheduling groups
  • Toteutuksen opetusryhmä 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII22SH1
Small groups
  • Toteutuksen opetusryhmä 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

29.08.2022 - 01.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLTILIL22SV
  • LLPRLII22SV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed

Enrollment

01.07.2022 - 04.09.2022

Timing

29.08.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus, Lahti

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
Teachers
  • Jussi Mozo
Scheduling groups
  • Toteutuksen opetusryhmä 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIMATLI22S
Small groups
  • Toteutuksen opetusryhmä 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

24.08.2022 - 30.11.2022

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

0 - 45

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII22SH2
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

19.11.2021 - 09.01.2022

Timing

20.01.2022 - 15.05.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
  • Jussi Mozo
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Luennot 2 (Size: 0. Open UAS: 0.)
  • Luennot 3 (Size: 0. Open UAS: 0.)
  • Luennot 4 (Size: 0. Open UAS: 0.)
  • Luennot 5 (Size: 0. Open UAS: 0.)
  • Luennot 6 (Size: 0. Open UAS: 0.)
  • Luennot 7 (Size: 0. Open UAS: 0.)
  • Luennot 8 (Size: 0. Open UAS: 0.)
  • Luennot 9 (Size: 0. Open UAS: 0.)
  • Luennot 10 (Size: 0. Open UAS: 0.)
  • Luennot 11 (Size: 0. Open UAS: 0.)
  • Luennot 12 (Size: 0. Open UAS: 0.)
  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIIT21S
    Tietojenkäsittelyn koulutus 21S Lahti
Small groups
  • Luennot 1
  • Luennot 2
  • Luennot 3
  • Luennot 4
  • Luennot 5
  • Luennot 6
  • Luennot 7
  • Luennot 8
  • Luennot 9
  • Luennot 10
  • Luennot 11
  • Luennot 12
  • Verkkoluento 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5

Enrollment

19.11.2021 - 09.01.2022

Timing

10.01.2022 - 16.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLTILIL22KV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed

Enrollment

19.11.2021 - 09.01.2022

Timing

01.01.2022 - 14.04.2022

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Tiina Pernanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTILII22K
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5