Opinto-opas

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

This course implementation is targeted for IB24K students, students from other study groups will be accepted to the course only if there are places available.

Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction lecture.

Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.

Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done on Moodle at the beginning of each class by using the Moodle Attendance tool. Late entry to the classroom will be treated as equivalent to absence.

Assignment Deadline Policy: Late submissions will not be accepted

Activeness during the course contact sessions will affect the final grade positively

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

This course implementation is targeted for BIT24K students, students from other study groups will be accepted to the course only if there are places available.

Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction lecture.

Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.

Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done on Moodle at the beginning of each class by using the Moodle Attendance tool. Late entry to the classroom will be treated as equivalent to absence.

Assignment Deadline Policy: Late submissions will not be accepted

Activeness during the course contact sessions will affect the final grade positively

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Ajoitus ja läsnäolo

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Oppimateriaali ja suositeltava kirjallisuus

Material is given by the teacher.

Oppimisympäristö

Lappeenranta campus, moodle

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointimenetelmät

Evaluation is based on the written reflection assignments on the group discussions.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Coursebook Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer-oriented approach to business
- Marketing environments
- Consumer behavior and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

The course follows "flipped learning" pedagogy.

The course has pre-material (video lectures, articles) and study sessions in which students do small cases and assignments in groups.

Exam in moodle.

Ajoitus ja läsnäolo

Every week 1x2h session to which participating is required. Self-studying between sessions.

Oppimateriaali ja suositeltava kirjallisuus

Material is given by the teacher.

Oppimisympäristö

Zoom, moodle, campus (if possible)

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointimenetelmät

Individual exam. Group assignment.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

The course follows "flipped learning" pedagogy.

The course has pre-material (video lectures, articles) and study sessions in which students do small cases and assignments in groups.

Exam in moodle.

Ajoitus ja läsnäolo

Every week 1x2h online session to which participating is required. Self-studying between sessions.

Oppimateriaali ja suositeltava kirjallisuus

Material is given by the teacher.

Oppimisympäristö

Zoom, moodle, campus (if possible)

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointimenetelmät

Individual exam. Group assignment.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lecturess, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lecturess, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Yhteisluennot
- Ryhmäkokoukset/ryhmäharjoitukset
- Asiakaslähtöistä lähestymistapaa liiketoimintaan
- Markkinointiympäristöt
- Kuluttajan käyttäytyminen ja ostoprosessi
- Markkinointistrategia
- Asiakaslähtöisen markkinoinnin työkalut
- Myynnin periaatteet

Ajoitus ja läsnäolo

Lukujärjestyksen mukaan.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materiaali
- Luentomuistiinpanot
- Artikkelit
- Kurssikirja: Marketing an Introduction, Armstrong, Gary & Kotler, Philip (tietyt osat kirjasta)

Uusintamahdollisuudet

- Tentti ja kaksi uusintatentti mahdollisuutta

Oppimisympäristö

- Moodle

Opiskelijan ajankäyttö ja kuormitus

5 op x 27 tuntia = 135 tuntia opiskelijan työtä

Sisältö

-Markkinoinnin ja asiakaslähtöisen liiketoiminnan keskeiset käsitteet
-Markkinointi-ja myyntiprosessin vaiheet
-Tunnistaa asiakastarpeita, Asiakasarvon ja ymmärtää niiden merkityksen yrityksen menestykselle

Arviointimenetelmät

- Aktiivinen osallistuminen
- Esitykset
- Ryhmätyöt
- Harjoitustyö
- Tentti

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Opiskelija on saavuttanut kurssin tavoitteet riittävästi.
Opiskelija ymmärtää markkinoinnin perusperiaatteet
Opiskelija osaa soveltaa joitain kurssiin liittyviä ammatillisia markkinoinnin käsitteitä.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Opiskelija on saavuttanut kurssin tavoitteiden mukaisesti.
Opiskelija ymmärtää markkinoinnin perusperiaatteet hyvin.
Opiskelija osaa soveltaa suurinta osaa kurssiin liittyvistä ammatillisista markkinoinnin käsitteistä.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Opiskelija on saavuttanut kurssin tavoitteet erinomaisesti.
Opiskelija ymmärtää markkinoinnin perusperiaatteet erittäin hyvin.
Opiskelijalla on hyvät valmiudet soveltaa kaikkia kurssiin liittyviä ammatillisia markkinoinnin käsitteitä.