Customer Relations and Marketing (5 op)
Toteutuksen tunnus: AL00CE37-3012
Toteutuksen perustiedot
Ilmoittautumisaika
15.05.2023 - 01.09.2023
Ajoitus
05.09.2023 - 21.11.2023
Opintopistemäärä
5 op
Virtuaaliosuus
1 op
TKI-osuus
2 op
Toteutustapa
80 % Lähiopetus, 20 % Etäopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Paikat
0 - 45
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Marja Viljanen
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIIB23SBachelor's Degree Programme in International Business 23S Lahti
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Toteutustapa ja opetusmenetelmät
- Contact lectures
- Group meetings & group tutoring
Ajoitus ja läsnäolo
According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.
Oppimateriaali ja suositeltava kirjallisuus
- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)
Toteutuksen valinnaiset suoritustavat
There are no substitute work.
Oppimisympäristö
The Moodle learning platform
Classroom workshops and lecturers
Opiskelijan ajankäyttö ja kuormitus
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs
Sisältö
A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
Arviointimenetelmät
- Active participation
- Presentations
- Group work
- Exam
Arviointiasteikko
1-5
Hylätty (0)
The student did not meet the course learning objectives.
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.