Customer Relations and Marketing (5 op)
Toteutuksen tunnus: AL00CE37-3022
Toteutuksen perustiedot
Ilmoittautumisaika
20.11.2024 - 10.01.2025
Ajoitus
13.01.2025 - 01.04.2025
Opintopistemäärä
5 op
TKI-osuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Paikat
20 - 45
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Marja Viljanen
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIIB25KBachelor's Degree Programme in International Business 25K Lahti
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Toteutustapa ja opetusmenetelmät
- Contact lectures
- Group meetings & group tutoring
Ajoitus ja läsnäolo
This course implementation is targeted for IB24S students, students from other study groups will be accepted to the course only if there are places available.
Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction lecture.
Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.
Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done during each lecture. Late entry to the classroom will be treated as equivalent to absence.
Assignment Deadline Policy: Late submissions will not be accepted
Activeness during the course contact sessions will affect the final grade positively
Oppimateriaali ja suositeltava kirjallisuus
- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)
Toteutuksen valinnaiset suoritustavat
There are no substitute work.
Oppimisympäristö
The Moodle learning platform
Classroom workshops and lecturers
Opiskelijan ajankäyttö ja kuormitus
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45hrs
-Final group assignment: 40-45 hrs
Sisältö
A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
Arviointimenetelmät
- Active participation
- Presentations
- Group work
- Exam
Arviointiasteikko
1-5
Hylätty (0)
The student did not meet the course learning objectives.
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.