Skip to main content

Customer Relations and MarketingLaajuus (5 cr)

Code: AL00CE37

Credits

5 op

Teaching language

  • English

Objective

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Enrollment

06.05.2024 - 30.08.2024

Timing

03.09.2024 - 19.11.2024

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Marja Viljanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB24S
    Bachelor's Degree Programme in International Business 24S Lahti
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

This course implementation is targeted for IB24S students, students from other study groups will be accepted to the course only if there are places available.

Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction lecture.

Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.

Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done during every lecture. Late entry to the classroom will be treated as equivalent to absence.

Assignment Deadline Policy: Late submissions will not be accepted

Activeness during the course contact sessions will affect the final grade positively

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Enrollment

06.05.2024 - 30.08.2024

Timing

02.09.2024 - 01.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • English
Seats

20 - 80

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Emmi Maijanen
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
  • Harjoitukset (Size: 0. Open UAS: 0.)
Groups
  • LLPRIB24S
    Bachelor's Degree Programme in International Business 24S Lappeenranta
Small groups
  • Lecture
  • Practice

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Timing and attendance

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Lappeenranta campus, moodle

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Evaluation is based on the written reflection assignments on the group discussions.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Enrollment

06.05.2024 - 30.08.2024

Timing

02.09.2024 - 01.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • English
Seats

20 - 100

Degree programmes
  • Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
  • Emmi Maijanen
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
  • Harjoitukset (Size: 0. Open UAS: 0.)
Groups
  • LLPRHOMA24S
    Bachelor's Degree Programme in Tourism and Hospitality Management 24S Lappeenranta
Small groups
  • Lecture
  • Practice

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Timing and attendance

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Lappeenranta campus, moodle

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Evaluation is based on the written reflection assignments on the group discussions.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Enrollment

20.11.2023 - 12.01.2024

Timing

16.01.2024 - 16.04.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Marja Viljanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB24K
    Bachelor's Degree Programme in International Business 24K Lahti
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

This course implementation is targeted for IB24K students, students from other study groups will be accepted to the course only if there are places available.

Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction lecture.

Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.

Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done on Moodle at the beginning of each class by using the Moodle Attendance tool. Late entry to the classroom will be treated as equivalent to absence.

Assignment Deadline Policy: Late submissions will not be accepted

Activeness during the course contact sessions will affect the final grade positively

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Enrollment

20.11.2023 - 12.01.2024

Timing

16.01.2024 - 23.04.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Business Information Technology
Teachers
  • Marja Viljanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIBIT24K
    Bachelor's Degree Programme in Business Information Technology 24K Lahti
Small groups
  • Lecture 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

This course implementation is targeted for BIT24K students, students from other study groups will be accepted to the course only if there are places available.

Lecture Attendance Policy:
Requirement: To complete the course successfully, you must attend at least 80% of the lectures. Compulsory attendance in the introduction lecture.

Consequence: If you fall below the 80% attendance requirement, you will be unenrolled from the course.

Punctuality: Arrive on time for lectures. Check TimeEdit for your lecture schedule and follow it. Attendance registration will be done on Moodle at the beginning of each class by using the Moodle Attendance tool. Late entry to the classroom will be treated as equivalent to absence.

Assignment Deadline Policy: Late submissions will not be accepted

Activeness during the course contact sessions will affect the final grade positively

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Enrollment

15.05.2023 - 01.09.2023

Timing

05.09.2023 - 21.11.2023

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

0 - 45

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Marja Viljanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB23S
    Bachelor's Degree Programme in International Business 23S Lahti
Small groups
  • Lectures 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Enrollment

15.05.2023 - 01.09.2023

Timing

04.09.2023 - 01.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • English
Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Emmi Maijanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • International Business -students (Size: 0. Open UAS: 0.)
  • Hotel and Tourism Management -students (Size: 0. Open UAS: 0.)
Groups
  • LLPRIB23S
    Bachelor's Degree Programme in International Business 23S Lappeenranta
  • LLPRHOMA23S
    Bachelor's Degree Programme in Tourism and Hospitality Management 23S Lappeenranta
Small groups
  • Luennot 1
  • Harjoitus R 1
  • Harjoitus R 2

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course has lectures and small discussion assignments done in groups. Written, individual reflection on each discussion assignment is required.

Timing and attendance

There are study sessions 1-2x2h/week according to your group and TimeEdit schedule.
Group discussions are compulsory.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Lappeenranta campus, moodle

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Evaluation is based on the written reflection assignments on the group discussions.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Enrollment

21.11.2022 - 15.01.2023

Timing

17.01.2023 - 02.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

1 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Information Technology
Teachers
  • Marja Viljanen
Scheduling groups
  • Lecturers (Size: 0. Open UAS: 0.)
Groups
  • LLTIBIT23K
    Bachelor's Degree Programme in Business Information Technology 23K Lahti
Small groups
  • Lecturers

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Coursebook Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer-oriented approach to business
- Marketing environments
- Consumer behavior and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Enrollment

21.11.2022 - 15.01.2023

Timing

17.01.2023 - 25.04.2023

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

0 - 65

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Marja Viljanen
Scheduling groups
  • Lecturers (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB23K
    Bachelor's Degree Programme in International Business 23K Lahti
Small groups
  • Lecturers

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, and different individual and group course assignments.
The estimated workload is the following:
-Contact lessons: 40 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course-related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course-related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course-related professional marketing concepts.

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • English
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
  • Emmi Maijanen
Scheduling groups
  • Kontaktiopetus (Size: 0. Open UAS: 0.)
  • Tentti (Size: 0. Open UAS: 0.)
  • Itsenäinen (Size: 0. Open UAS: 0.)
Groups
  • LLPRIB22S
    Bachelor's Degree Programme in International Business 22S Lappeenranta
  • LLPRHOMA22S
    Bachelor's Degree Programme in Tourism and Hospitality Management 22S Lappeenranta
Small groups
  • Contact teaching session
  • Exam
  • Self-studying

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course follows "flipped learning" pedagogy.

The course has pre-material (video lectures, articles) and study sessions in which students do small cases and assignments in groups.

Exam in moodle.

Timing and attendance

Every week 1x2h session to which participating is required. Self-studying between sessions.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Zoom, moodle, campus (if possible)

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Individual exam. Group assignment.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • English
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Tourism and Hospitality Management
  • Bachelor's Degree Programme in International Business
Teachers
  • Emmi Maijanen
Scheduling groups
  • Kontaktiopetus (Size: 0. Open UAS: 0.)
  • Tentti (Size: 0. Open UAS: 0.)
  • Itsenäinen (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB21K
  • LLPRIB22S
    Bachelor's Degree Programme in International Business 22S Lappeenranta
  • LLPRHOMA22S
    Bachelor's Degree Programme in Tourism and Hospitality Management 22S Lappeenranta
Small groups
  • Contact teaching session
  • Exam
  • Self-studying

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

The course follows "flipped learning" pedagogy.

The course has pre-material (video lectures, articles) and study sessions in which students do small cases and assignments in groups.

Exam in moodle.

Timing and attendance

Every week 1x2h online session to which participating is required. Self-studying between sessions.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Zoom, moodle, campus (if possible)

Contents

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Assessment criteria

Individual exam. Group assignment.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the basic concepts related to marketing and customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.

Enrollment

01.07.2022 - 04.09.2022

Timing

30.08.2022 - 29.11.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Degree programmes
  • Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
  • Marja Viljanen
Scheduling groups
  • Lectures (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB22S
    Bachelor's Degree Programme in International Business 22S Lahti
Small groups
  • Lectures

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lecturess, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Enrollment

19.11.2021 - 14.01.2022

Timing

07.01.2022 - 26.04.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

0 - 45

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Marja Viljanen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
Groups
  • LLTIIB22K
Small groups
  • Lectures 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Contact lectures
- Group meetings & group tutoring

Timing and attendance

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Learning material and recommended literature

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Alternative completion methods

There are no substitute work.

Learning environment

The Moodle learning platform
Classroom workshops and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lecturess, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Assessment criteria

- Active participation
- Presentations
- Group work
- Exam

Assessment scale

1-5

Failed (0)

The student did not meet the course learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.

Enrollment

19.11.2021 - 14.01.2022

Timing

01.01.2022 - 30.07.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • English
Seats

10 - 60

Degree programmes
  • Bachelor's Degree Programme in Business Information Technology
Teachers
  • Reko Juntto
Scheduling groups
  • Luennot 1 (Size: 80. Open UAS: 0.)
Groups
  • LLTIBIT22K
    Bachelor's Degree Programme in Business Information Technology 22K Lahti
Small groups
  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Implementation and methods of teaching

- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling

Timing and attendance

According to timetables

Learning material and recommended literature

- Moodle material
- Lecture notes
- Articles
- Course book: Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Exam retakes

- EXAM and two extra EXAMs to repeat

Learning environment

-Moodle

Student time use and work load

5 op x 27 hours = 135 hours students work

Contents

-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company

Assessment criteria

- Active participation
- Presentations
- Groupworks
- Exercise
- Exam

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Assessment criteria: level 3 (assessment scale 1–5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Assessment criteria: level 5 (assessment scale 1–5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.