Marketing Communications and Branding for Social and Health ServicesLaajuus (5 cr)
Code: YH00CP35
Credits
5 op
Teaching language
- Finnish
Responsible person
- Eveliina Lagström
Objective
The student is able to
- use the concepts and knowledge base of marketing communications and branding
- make effective marketing communications for social and health services
- utilize branding and marketing communications in the development and management of social and health services
Enrollment
20.11.2023 - 05.01.2024
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Health Care and Social Services (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Master’s Degree Programme in Social and Health Care, Service Design for Social and Health Services (in Finnish), (2022, 2023)
Teachers
- Arja-Tuulikki Malin
- Marjut Suokas
Scheduling groups
- Verkko-opetus (Size: 0. Open UAS: 0.)
Groups
-
HLTIYSTPAMU23KV
Small groups
- Online lecture 1
Learning outcomes
The student is able to
- use the concepts and knowledge base of marketing communications and branding
- make effective marketing communications for social and health services
- utilize branding and marketing communications in the development and management of social and health services
Assessment scale
1-5
Enrollment
21.11.2022 - 08.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Health Care and Social Services (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Master’s Degree Programme in Social and Health Care, Service Design for Social and Health Services (in Finnish), (2022, 2023)
Teachers
- LAB_virtuaalihenkilö LAB_virtuaalihenkilö_hyvinvointi_YAMK_LTI
- Tarja Korpela
Scheduling groups
- Verkkoluento 1 (Size: 60. Open UAS: 0.)
Groups
-
HLTIYSTPAMU22K
Small groups
- Verkkoluento 1
Learning outcomes
The student is able to
- use the concepts and knowledge base of marketing communications and branding
- make effective marketing communications for social and health services
- utilize branding and marketing communications in the development and management of social and health services
Timing and attendance
Opintojaksotehtävän palautusprosessi
1. Lataa valmis työsi Turnitin-palvelussa. Tarkista analyysi.
2. Palauta työsi 5.3 mennessä
3. Katso Excelistä 6.3, kenen työn vertaisarvioit. Lähetä oma työsi vertaisarvioijalle 15.3 mennessä.
4. Tee vertaisarviointi 26.3 mennessä. Lähetä arviointi työn tekijälle ja cc:nä Tarjalle
5. Opintojakson arviointi on Pepissä 25.4 mennessä.
Assessment scale
1-5