Digital CommerceLaajuus (5 cr)
Code: AL00DH02
Credits
5 op
Objective
The student is able to:
- Evaluate how different digital business models and strategies align with a company’s objectives, offerings, and industry-specific characteristics.
- Assess the resources required for digital commerce and evaluate the interaction between ecosystem stakeholders, technologies, and operations in driving business success.
- Understand the significance of user and customer experience in digital commerce, as well as the requirements for accessibility, data protection, and consumer rights legislation.
- Identify different types of conversions and key performance metrics, and comprehend the impact of conversion optimization on sales and business growth.
- Determine key success factors and analyze megatrends and phenomena shaping digital commerce, with a focus on sustainability perspectives.