Digital Commerce (5 cr)
Code: AL00DH02-3001
General information
Timing
01.01.2026 - 31.05.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Markus Hämynen
Groups
-
LLABTO25-26
Learning outcomes
The student is able to:
- Evaluate how different digital business models and strategies align with a company’s objectives, offerings, and industry-specific characteristics.
- Assess the resources required for digital commerce and evaluate the interaction between ecosystem stakeholders, technologies, and operations in driving business success.
- Understand the significance of user and customer experience in digital commerce, as well as the requirements for accessibility, data protection, and consumer rights legislation.
- Identify different types of conversions and key performance metrics, and comprehend the impact of conversion optimization on sales and business growth.
- Determine key success factors and analyze megatrends and phenomena shaping digital commerce, with a focus on sustainability perspectives.
Assessment scale
1-5