International MarketingLaajuus (5 op)
Tunnus: AL00CJ46
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Ilmoittautumisaika
15.11.2024 - 19.01.2025
Ajoitus
20.01.2025 - 18.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Complementary competence, Bachelor's
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIEX25K2Saapuvat vaihto-opiskelijat 25K, pitkät vaihdot, tietojenkäsittely, Lahti
-
LLTIEX25K3Saapuvat vaihto-opiskelijat 25K, pitkät vaihdot, matkailu, Lahti
-
LLTIEX25K1Saapuvat vaihto-opiskelijat 25K, pitkät vaihdot, liiketalous, Lahti
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Toteutustapa ja opetusmenetelmät
Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be somewhat restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased risk and complexity marketers face in international markets is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing topics in this course is guided by a depth understanding of culture and how this informs the international marketing decision- making process. Building a strong foundation knowledge of culture informs at a macro level which countries a firm selects to enter; which market entry strategy they adopt and how the marketing mix must adapt depending on the cultural values on the country the firm chooses to enter.
Ajoitus ja läsnäolo
Campus lessons are mandatory
Oppimateriaali ja suositeltava kirjallisuus
Materials provided by the lecturer
Arviointimenetelmät
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Arviointiasteikko
1-5
Ilmoittautumisaika
06.05.2024 - 30.08.2024
Ajoitus
16.09.2024 - 06.12.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Complementary competence, Bachelor's
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIEX24S1Saapuvat vaihto-opiskelijat 24S, pitkät vaihdot, liiketalous, Lahti
-
LLTIEX24S2Saapuvat vaihto-opiskelijat 24S, pitkät vaihdot, tietojenkäsittely, Lahti
-
LLTIEX24S3Saapuvat vaihto-opiskelijat 24S, pitkät vaihdot, matkailu, Lahti
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Toteutustapa ja opetusmenetelmät
Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be somewhat restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased risk and complexity marketers face in international markets is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing topics in this course is guided by a depth understanding of culture and how this informs the international marketing decision- making process. Building a strong foundation knowledge of culture informs at a macro level which countries a firm selects to enter; which market entry strategy they adopt and how the marketing mix must adapt depending on the cultural values on the country the firm chooses to enter.
Ajoitus ja läsnäolo
Campus lessons are mandatory
Oppimateriaali ja suositeltava kirjallisuus
Materials provided by the lecturer
Arviointimenetelmät
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Arviointiasteikko
1-5
Ilmoittautumisaika
20.11.2023 - 12.01.2024
Ajoitus
22.01.2024 - 31.05.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Complementary competence, Bachelor's
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX24K3Saapuvat vaihto-opiskelijat 24K, pitkät vaihdot, matkailu, Lahti
-
LLTIEX24K2Saapuvat vaihto-opiskelijat 24K, pitkät vaihdot, tietojenkäsittely, Lahti
-
LLTIEX24K1Saapuvat vaihto-opiskelijat 24K, pitkät vaihdot, liiketalous, Lahti
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Toteutustapa ja opetusmenetelmät
Theory and Practice of International Marketing
- Campus lectures
- Group meetings
Ajoitus ja läsnäolo
Campus lessons are mandatory
Oppimateriaali ja suositeltava kirjallisuus
Materials provided by the lecturer
Arviointimenetelmät
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Arviointiasteikko
1-5
Ilmoittautumisaika
15.05.2023 - 01.09.2023
Ajoitus
11.09.2023 - 08.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Complementary competence, Bachelor's
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX23S2Saapuvat vaihto-opiskelijat 23S, pitkät vaihdot, tietojenkäsittely, Lahti
-
LLTIEX23S1Saapuvat vaihto-opiskelijat 23S, pitkät vaihdot, liiketalous, Lahti
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Toteutustapa ja opetusmenetelmät
Theory and Practice of International Marketing
- Campus lectures
- Group meetings
Ajoitus ja läsnäolo
Campus lessons are mandatory
Oppimateriaali ja suositeltava kirjallisuus
Materials provided by the lecturer
Arviointimenetelmät
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Arviointiasteikko
1-5
Ilmoittautumisaika
21.11.2022 - 15.01.2023
Ajoitus
09.01.2023 - 31.05.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Täydentävä osaaminen, AMK
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIEX23K1Saapuvat vaihto-opiskelijat 23K, pitkät vaihdot, liiketalous, Lahti
-
LLABTO23HTäydentävä osaaminen (AMK) 2023, Liiketoimintayksikkö
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Arviointiasteikko
1-5
Ilmoittautumisaika
01.07.2022 - 04.09.2022
Ajoitus
19.09.2022 - 31.12.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
- Täydentävä osaaminen, AMK
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLABTO22HTäydentävä osaaminen (AMK) 2022, Liiketoimintayksikkö
-
LLTIEX22S1Saapuvat vaihto-opiskelijat S22, pitkät vaihdot, liiketalous, Lahti
-
LLTIEX22K1Saapuvat vaihto-opiskelijat 22K, pitkät vaihdot, liiketalous, Lahti
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Arviointiasteikko
1-5
Ilmoittautumisaika
19.11.2021 - 14.01.2022
Ajoitus
10.01.2022 - 31.05.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Complementary competence, Bachelor's
- Täydentävä osaaminen, AMK
Opettaja
- Jukka Korre
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLABTO22HTäydentävä osaaminen (AMK) 2022, Liiketoimintayksikkö
-
LLTIEX22K1Saapuvat vaihto-opiskelijat 22K, pitkät vaihdot, liiketalous, Lahti
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Arviointiasteikko
1-5