International Marketing (5 cr)
Code: AL00CJ46-3004
General information
Enrollment
21.11.2022 - 15.01.2023
Timing
09.01.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIEX23K1
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Implementation and methods of teaching
I recorded a video about the course. So take a look
https://echo360.org.uk/media/5aaf0920-3317-4142-887f-6a3643f4bc71/public
Assessment scale
1-5