International MarketingLaajuus (5 cr)
Code: AL00CJ46
Credits
5 op
Teaching language
- English
Objective
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Enrollment
06.05.2024 - 30.08.2024
Timing
16.09.2024 - 06.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIEX24S1
-
LLTIEX24S2
-
LLTIEX24S3
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Small groups
- Lecture 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Implementation and methods of teaching
Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be somewhat restricted and may be served by firms headquartered in or operating from a number of other foreign countries or regions. Knowledge of international issues is therefore of vital importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home. The increased risk and complexity marketers face in international markets is due to the increased level of uncertainty from operating in diverse and less understood environments. The discussion of international marketing topics in this course is guided by a depth understanding of culture and how this informs the international marketing decision- making process. Building a strong foundation knowledge of culture informs at a macro level which countries a firm selects to enter; which market entry strategy they adopt and how the marketing mix must adapt depending on the cultural values on the country the firm chooses to enter.
Timing and attendance
Campus lessons are mandatory
Learning material and recommended literature
Materials provided by the lecturer
Assessment criteria
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Assessment scale
1-5
Enrollment
20.11.2023 - 12.01.2024
Timing
22.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX24K3
-
LLTIEX24K2
-
LLTIEX24K1
Small groups
- Lecture 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Implementation and methods of teaching
Theory and Practice of International Marketing
- Campus lectures
- Group meetings
Timing and attendance
Campus lessons are mandatory
Learning material and recommended literature
Materials provided by the lecturer
Assessment criteria
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
11.09.2023 - 08.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX23S2
-
LLTIEX23S1
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Implementation and methods of teaching
Theory and Practice of International Marketing
- Campus lectures
- Group meetings
Timing and attendance
Campus lessons are mandatory
Learning material and recommended literature
Materials provided by the lecturer
Assessment criteria
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Assessment scale
1-5
Enrollment
21.11.2022 - 15.01.2023
Timing
09.01.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIEX23K1
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Implementation and methods of teaching
I recorded a video about the course. So take a look
https://echo360.org.uk/media/5aaf0920-3317-4142-887f-6a3643f4bc71/public
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
19.09.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in International Business
- Complementary competence and optional courses, Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
-
LLTIEX22S1
-
LLTIEX22K1
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Assessment scale
1-5
Enrollment
19.11.2021 - 14.01.2022
Timing
10.01.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
- Complementary competence and optional courses, Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
-
LLTIEX22K1
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Assessment scale
1-5