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Effective marketing 1Laajuus (2 cr)

Code: AY00CT09

Credits

2 op

Objective

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

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Enrollment

20.11.2024 - 23.04.2025

Timing

07.01.2025 - 07.05.2025

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Seats

20 - 600

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Sampo Kokkonen
Groups
  • TLABTO24H
  • MLABTO24H
  • HLABTO24H
  • TLTIPUU23KV

Learning outcomes

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

Assessment scale

Approved/Failed

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Enrollment

02.07.2024 - 22.11.2024

Timing

26.08.2024 - 04.12.2024

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
Teachers
  • Sampo Kokkonen
Groups
  • TLABTO24H
  • LLTIIT24S
  • MLABTO24H
  • HLABTO24H
  • LLPRHOTRA24SV
  • TLTIPUU22S
  • LLTIMATLI24S

Learning outcomes

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

Assessment scale

Approved/Failed

Open in new tab
Enrollment

20.11.2023 - 22.04.2024

Timing

08.01.2024 - 08.05.2024

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Sampo Kokkonen
Groups
  • MLABTO23H
  • HLABTO23H
  • TLABTO23H
  • TLTIPUU22KM

Learning outcomes

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

Assessment scale

Approved/Failed

Open in new tab
Enrollment

02.07.2023 - 22.11.2023

Timing

28.08.2023 - 04.12.2023

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLTIMATLI23S
  • LLABTO23-24

Learning outcomes

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

Assessment scale

Approved/Failed

Open in new tab
Enrollment

21.11.2022 - 24.05.2023

Timing

09.01.2023 - 24.05.2023

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Sampo Kokkonen
  • Sami Lanu
Groups
  • LLABTO23H

Learning outcomes

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

Assessment scale

Approved/Failed

Open in new tab
Enrollment

06.05.2022 - 30.09.2022

Timing

29.08.2022 - 20.10.2022

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Sampo Kokkonen
Groups
  • MLABTO22H
  • HLABTO22H
  • TLTIPUU20S
  • TLABTO22H
  • TLTIPUU20SM
  • MLABAVO22S

Learning outcomes

The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business

Assessment scale

Approved/Failed