Effective marketing 2Laajuus (3 cr)
Code: AY00CT10
Credits
3 op
Objective
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Enrollment
20.11.2024 - 23.04.2025
Timing
03.02.2025 - 07.05.2025
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 600
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Scheduling groups
- Avoimen ammattikorkeakoulun kiintiö (Size: 40. Open UAS: 40.)
Groups
-
TLABTO24H
-
MLABTO24H
-
HLABTO24H
-
TLTIPUU23KV
Small groups
- Open UAS quota
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
15.11.2024 - 22.11.2024
Timing
23.09.2024 - 04.12.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
TLABTO24H
-
LLTIIT24S
-
MLABTO24H
-
HLABTO24H
-
LLPRHOTRA24SV
-
TLTIPUU22S
-
LLTIMATLI24S
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
20.11.2023 - 25.04.2024
Timing
05.02.2024 - 08.05.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
MLABTO23H
-
HLABTO23H
-
TLABTO23H
-
TLTIPUU22KM
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
02.07.2023 - 29.11.2023
Timing
25.09.2023 - 04.12.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTIMATLI23S
-
LLABTO23-24
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
21.11.2022 - 15.05.2023
Timing
20.02.2023 - 24.05.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLABTO23H
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed
Enrollment
06.05.2022 - 20.11.2022
Timing
10.10.2022 - 05.12.2022
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
MLABTO22H
-
HLABTO22H
-
TLTIPUU20S
-
TLABTO22H
-
TLTIPUU20SM
-
MLABAVO22S
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed