Effective marketing 2 (3 cr)
Code: AY00CT10-3007
General information
Enrollment
02.07.2025 - 26.11.2025
Timing
22.09.2025 - 03.12.2025
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 600
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTIIT25S
-
TLABTO25-26
-
LLPRHOTRA25SV
-
LLTIMATLI25S
-
HLABTO25-26
-
TLTIPUU23S
-
MLABTO25-26
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed