Effective marketing 2 (3 cr)
Code: AY00CT10-3006
General information
Enrollment
20.11.2024 - 13.04.2025
Timing
03.02.2025 - 23.04.2025
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 600
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Scheduling groups
- Avoimen ammattikorkeakoulun kiintiö / Ripa (Size: 40. Open UAS: 40.)
Groups
-
TLABTO24H
-
MLABTO24H
-
HLABTO24H
-
TLTIPUU23KV
Small groups
- Open UAS quota / Cross-institutional
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed