Marketing Communications and Branding for wellbeing sectorLaajuus (5 cr)
Code: YH00CX15
Credits
5 op
Teaching language
- Finnish
Responsible person
- Eveliina Lagström
Objective
The student is able to
- use the concepts and knowledge base of marketing communications and branding
- analyzes and evaluate brands (brand) and marketing communications of wellbeing sector
- utilize branding and marketing communications in the development and management of wellbeing sector