Study Guide

Learning outcomes

The student is able
- to gain an in-depth understanding of financial management, budgeting and investments.
- to consider and evaluate macro economical situations and their impact.
- to apply scenario thinking / identify possibilities of alternative futures / for pre-active / proactive business development, decision making and resilience.
- to identify new possibilities for profitability and disruptive business models.

Implementation and methods of teaching

The course is delivered entirely online, consisting of scheduled online sessions complemented by on-demand content in Moodle.

Teaching methods include lectures, individual and group assignments that focus on the application of business analytics in innovative decision-making processes.

Timing and attendance

The course is segmented into main building blocks:

• Course Moodle opens 15.3.2025
• Knowledge management process - 11.03.2025 (online session)
• Open Innovation - 01.04.2025 (online session)
• Business analytics - 23.04.2025 (online session)
• Scenario thinking - On-demand content (available in early May 2025)

Attendance at the live online sessions is required, while the on-demand content can be accessed by students at their convenience.

Learning material and recommended literature

Course materials will be provided through Moodle, where students can also find a list of recommended readings tailored to each section of the course content.

Alternative completion methods

There are no alternative completion methods available for this course.

Working life cooperation

Real-life case studies and analytics scenarios will be incorporated into the course, providing insights into the application of business analytics in various industries.

Learning environment

The learning environment consists of:

• Online sessions via Zoom/Teams.
• Moodle for on-demand content, assignments and online forums for group discussions.

Student time use and work load

The extent of the course is 5 ECTS, indicating a total workload of approximately 133 hours. This workload is divided across individual study, group work, and participation in online sessions.

Contents

The course content will cover:

• Principles, benefits, and practical applications of knowledge management and business intelligence
• Exploration of open innovation and its integration with business analytics
• In-depth look at business analytics, including data warehousing and analysis processes.
• Scenario thinking and its application in conjunction with knowledge management.

Additional information for students: previous knowledge etc.

A foundational knowledge of business principles is beneficial.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Participation and activeness during the online lectures,

Assessment scale

1-5

Failed (0)

The student does not fulfill the basic requirements of the course. There is a clear lack of understanding of the core principles of business analytics, difficulty in applying theoretical knowledge in practical contexts, or a failure to submit essential assessments.

Assessment criteria: level 1 (assessment scale 1–5)

The student has a minimal understanding of the concepts of knowledge management and business analytics. Basic concepts are recognized, but applying these ideas and performing critical analysis proves difficult. The student's work includes notable mistakes or omits important content, showing a struggle to produce coherent outcomes.

Assessment criteria: level 3 (assessment scale 1–5)

The student shows a good understanding of the course material and can apply key principles of business analytics in common situations. Although the analysis and strategic development are structured appropriately, they may lack some complexity, creativity, or detail. The understanding of the integration of analytics with innovation processes is evident, but it might not be particularly inventive.

Assessment criteria: level 5 (assessment scale 1–5)

The student excels in understanding and applying the concepts of business analytics and knowledge management. The student can analyze complex situations in depth, create cutting-edge strategies, and formulate comprehensive plans for data-driven innovation. The student's ability to strategize and optimize data use is evident, and the student’s work represents a thoughtful, strategic approach to combining analytics with innovative decision-making for industry leadership.

Learning outcomes

The student is
- able to create added-value-driven business strategies
- able to facilitate customer’s experience as a brand enhancing competitive advantage.
- able to create hybrid product-service concepts in building personalized customer experiences and design value adding business models and processes.
- able to leverage future trends and insight on target groups as a source for new business development.

Implementation and methods of teaching

The course is delivered entirely online and comprises both scheduled online sessions and on-demand content in Moodle. The teaching methods include lectures, interactive discussions, and practical assignments designed to enhance understanding of business and brand design.

Timing and attendance

The course is structured into main content blocks, with online sessions on the following dates:

• Business Model Essentials: 21.01.2025
• Brand Strategy Foundations: 18.02.2025
• Brand Experience and Design: 25.03.2025

On-demand content:
• Course Introduction: available 15.1.2025 in Moodle including Introduction task.
• Integrating Brand and Business Design: April 2025

Attendance at scheduled online sessions is expected, while on-demand materials can be accessed at the student's convenience.

Learning material and recommended literature

Learning materials will be provided through the online learning platform, Moodle. Recommended literature and resources specific to each module will be communicated to enrolled students.

Alternative completion methods

No alternative completion methods are provided for this course

Working life cooperation

The course includes case studies and examples from current business practice, highlighting the application of theoretical concepts in real-world scenarios.

Learning environment

The learning environment consists of:

• Online sessions via Teams.
• Moodle for on-demand content, assignments and online forums for group discussions.

Student time use and work load

The course is worth 5 ECTS, indicating a total workload of approximately 133 hours. This workload is divided across individual study, group work, and participation in online sessions.

Contents

The course covers the following key areas:

1. Business Model Essentials: Core components of Business Models, Business Model Innovation, Value Creation & Capturing and Value Canvas.
2. Brand Strategy Foundations: Brand strategy principles, crafting brand vision, and the role of brand strategy.
3. Brand Experience and Design: Elements of brand experience, the relationship between brand strategy and design, and methods for optimizing
brand experience.
4. Integrating Brand and Business Design: Aligning brand and business models, the impact on success, and strategies for holistic growth and
market leadership.

Additional information for students: previous knowledge etc.

Students should have a basic understanding of business concepts. Prior coursework in strategy or marketing is helpful but not required.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Participation and activeness during the online lectures.

Assessment scale

1-5

Failed (0)

The student has not met the basic learning outcomes of the course. There is a lack of understanding of the fundamental concepts of business design, an inability to apply theoretical knowledge to practical situations, or the student has not submitted critical pieces of assessment.

Assessment criteria: level 1 (assessment scale 1–5)

The student demonstrates a minimal understanding of business design principles. The student can identify basic concepts but struggles with application and critical analysis. There may be significant errors or omissions in the student’s work, and there is limited evidence of the ability to construct coherent outcomes.

Assessment criteria: level 3 (assessment scale 1–5)

The student comprehends the course content and can apply key concepts of business design to typical scenarios with some competence. The student can perform analyses and develop strategies that are correctly structured but may lack depth, creativity, or detail. There is an understanding of brand experience and business model integration, but the insights may be conventional rather than innovative.

Assessment criteria: level 5 (assessment scale 1–5)

The student excels in understanding and applying business design concepts. The student can critically analyze complex situations, develop innovative strategies, and create comprehensive business design plans. The student demonstrates the ability to lead in the creation and optimization of brand experiences, and the work reflects a strategic, thoughtful approach to integrating brand and business goals for market leadership.

Learning outcomes

The student is able to
- understand the process of experiential learning (the course is based on implementing projects in practical working life).
- participate in different roles in innovation-driven research and development projects, in different business and non-business contexts in different market areas.
- plan, organize and manage resources to achieve the project's goals.
- evaluate the success criteria and evaluate the internal and external risks related to the project.
- develop competences in solving and understanding the innovation requirements and challenges of businesses and non-businesses in different market contexts.

Implementation and methods of teaching

Working life project.
Supportive virtual meetings (not mandatory).
Start pack in Moodle.
Mandatory feedback session.

Note! The Moodle page for the course will open on January 13, 2025.

Timing and attendance

Rolling start, personalized schedule.
You can complete the course on your own schedule between January 13, 2025, and July 31, 2026.

Learning material and recommended literature

Course content in Moodle.
Relevant literature and information sources.

Alternative completion methods

None.

Working life cooperation

The course is carried out as a workplace project.

Learning environment

Working life.
Moodle.

Student time use and work load

Phase 1, self-assesment, setting objectives (20%, 27 hours)
Phase 2, project planning (10%, 13 hours)
Phase 3, implementation (50%, 66 hours)
Phase 4, analysis and reflection (20%, 27 hours)

5 ECTS is about 133 hours of work.

Contents

In INNOHUB course, you learn to apply the knowledge learned in other courses in working life projects. If you are aiming for career change, looking for a new job or want to get an additional entry on your resume, then this is the right course for you.

Students find and select their working life projects by themselves. During the academic year, participation opportunities can also be offered by LAB University of Applied Sciences, e.g. in a research, development and innovation projects. You can also complete your working life project for your own employer. In case you need support for finding a project, the teaching staff will help you.

The course is suitable for all Master's degree programs, students of all fields. The course can be completed in Finnish or English based on the degree program language. You can also implement your project in any country, also outside of Finland.

How to proceed? Enroll the course and you will get access to INNOHUB package in Moodle (from the beginning of January 2025).

You can enroll the course throughout the academic year and you can start your own project work at any time. The course can be completed individually, in pairs or in groups. Always agree on the form of implementation in advance.

Assessment criteria

Evaluation of phases 1-4.
Written documentation, video documentation.

Assessment scale

1-5

Failed (0)

The implementation of steps 1-4 does not reach an acceptable level.

Assessment criteria: level 1 (assessment scale 1–5)

The implementation of phases 1-4 is modest,
The student's self-assessment and goal setting provides only modest base for the project implementation and reflection of the results.
There are shortcomings in the reporting produced by the student: It is difficult to evaluate the learning outcomes based on the documentation.

Assessment criteria: level 3 (assessment scale 1–5)

The implementation of phases 1-4 is on good level.
The student's self-assessment and goal setting provides a good and relevant base for the project implementation and reflection of the results.
The documentation of the project phases is good and it is easy to point out the learning outcomes.
The student has been active throughout the course.
The client/customer of the project (in the workplace) provides a statement of the project work.

Assessment criteria: level 5 (assessment scale 1–5)

The implementation of phases 1-4 is on excellent level.
The student's self-assessment and goal setting provides an innovative and ambitious base for the project implementation and reflection of the results.
The documentation of the project phases is outstanding and it is easy to point out the learning outcomes including phases where student has exceeded himself/herself and the client's expectations
The student has been active throughout the course and demonstrated her/his ability to manage her/his own implementation.
The client/customer of the project (in the workplace) provides a statement of the project work.

Learning outcomes

The student is able to
- explain the relevant concepts of innovation and innovation process
- drive the innovative processes and creatively overcome the impediments of innovation, in or
between, organizations and the emerging business opportunity. Concepts like idea generation,
creativity, innovation culture and resilience will be explored
- foster an innovation and creative culture, and rethink the value proposition for the customer.
- generate and evaluate new business models and foster business resilience

Timing and attendance

Virtual Lectures in Zoom:
3.9.2024, 14.00-18.00
14.10.2024, 14.00-18.00
29.10.2024, 14.00-18.00

Learning material and recommended literature

Relevant literature and required materials are informed in Moodle.

Alternative completion methods

None.

Learning environment

- Virtual Lectures
- Independent work
- Group/pair work and meetings
- Moodle materials and assignments

Student time use and work load

Independent work, 40% (ECTS)
Group work, 40% (2 ECTS)
Virtual Contact lessons 20% (1 ECTS)

Contents

The virtual course focuses on how innovations in organizations and innovation capability can be developed. The assignments help the student to understand the nature and the importance of innovation in different types of organizations, factors associated with the development of a culture of innovation and the innovation process from idea generation, to the management of implementation.

The main themes of the course are:
- idea creation & innovation scouting
- innovations & innovativeness in practice
- developing innovation capabilities and processes
- leadership view - innovations as competitive force

Throughout the course, diverse information sources will be utilized, artificial intelligence is tested innovation context. The main objective is to encourage, improve and strengthen the students' ability to work in and lead innovation related activities.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Video presentations, video documentation.

Assessment scale

1-5

Failed (0)

Does not complete the requirements for a grade of one.

Assessment criteria: level 1 (assessment scale 1–5)

The student is able to demonstrate how the relevant innovation management knowledge base can be utilized in different business contexts and is able to participate discussion on the development of innovation management: what is required to design, implement and evaluate development processes related to innovations.

Assessment criteria: level 3 (assessment scale 1–5)

The student is able to critically evaluate the theoretical knowledge related to innovation management and innovativeness.
The student is able to solve problems that require innovative activities, to scout, identify and analyze the background of innovations, innovation capabilities and the core activities of innovation management.
The student is able to test and validate the basic assumptions related to innovations and take responsibility for the development of the innovation.

Assessment criteria: level 5 (assessment scale 1–5)

The student is able to combine internal and external views and knowledge sources related to innovation.
The student is able to scout and identify innovations in any market.
The student is able to evaluate the results and impact of development activities.
The student is able to define and evaluate the gap between current innovation activities and requirements.
The student is able to lead innovation activities and evaluate development needs.
The student understands the requirements of fostering innovativeness and innovation capabilities in any organisation.
The student is able to analyze, assess and change processes related to innovation activities.

Learning outcomes

The student is able to
- plan a workplace-oriented research-based development project.
- use different methods of workplace development.
- use research data in workplace development.

Implementation and methods of teaching

Online teaching. The teaching will consist of lecturing and interaction with the students. Students will also have the opportunity to present their work to others.

Timing and attendance

The schedule of the online sessions:
- September 16th 2024 at 13.00-16.00
- October 15th 2024 at 13.00-16.00
- November 13th 2024 at 13.00-16.00
- December 10th 2024 at 13.00-16.00

Attendance is very highly recommended. Absences might lead to being dropped off from the course.

Learning material and recommended literature

The following book will be used during the lectures:
Saunders, M. N. K., Lewis, P. & Thornhill, A. 2019 Research methods for business students. 8th edition. New York, Pearson.

It is not obligatory for the students to obtain the book. Additional material (articles, reports, etc.) will be made available through Moodle.

Learning environment

The course will use Moodle for distributing information and students will return assignments there as well.

Student time use and work load

5 ECTS equals to 135 hours of work. Total number of lecture hours is 21 hours. Students are expected to do roughly 114 hours of individual work.

Contents

The following topics will be discussed during the lectures:
- Research objectives and questions
- Research design
- Research methodology
- Data collection
- Analysis
- Writing

Assessment criteria

Students complete a total of 3 assignments, each is worth 1/3 of the grade. All assignments must be passed in order to pass the course.

Assessment scale

1-5

Failed (0)

Failing to reach the level of 1 according to the evaluation criteria.

Assessment criteria: level 1 (assessment scale 1–5)

Student is able to understand the basics related to developing a research topic and processes related to it

Assessment criteria: level 3 (assessment scale 1–5)

Student is able to develop a study that uses qualitative and/or quantitative research methods.

Assessment criteria: level 5 (assessment scale 1–5)

Student can justify her/his choices regarding the selection of research methods with rigor. Student is able to justify the need for doing the research by citing previous research.

Learning outcomes

The student is able
- to gain an in-depth understanding of financial management, budgeting and investments.
- to consider and evaluate macro economical situations and their impact.
- to apply scenario thinking / identify possibilities of alternative futures / for pre-active / proactive business development, decision making and resilience.
- to identify new possibilities for profitability and disruptive business models.

Implementation and methods of teaching

The course is delivered entirely online, consisting of scheduled online sessions complemented by on-demand content in Moodle.

Teaching methods include lectures, individual and group assignments that focus on the application of business analytics in innovative decision-making processes.

Timing and attendance

The course is segmented into main building blocks:

• Course Moodle opens 15.3.2025
• Knowledge management process - 11.03.2025 (online session)
• Open Innovation - 01.04.2025 (online session)
• Business analytics - 23.04.2025 (online session)
• Scenario thinking - On-demand content (available in early May 2025)

Attendance at the live online sessions is required, while the on-demand content can be accessed by students at their convenience.

Learning material and recommended literature

Course materials will be provided through Moodle, where students can also find a list of recommended readings tailored to each section of the course content.

Alternative completion methods

There are no alternative completion methods available for this course.

Working life cooperation

Real-life case studies and analytics scenarios will be incorporated into the course, providing insights into the application of business analytics in various industries.

Learning environment

The learning environment consists of:

• Online sessions via Zoom/Teams.
• Moodle for on-demand content, assignments and online forums for group discussions.

Student time use and work load

The extent of the course is 5 ECTS, indicating a total workload of approximately 133 hours. This workload is divided across individual study, group work, and participation in online sessions.

Contents

The course content will cover:

• Principles, benefits, and practical applications of knowledge management and business intelligence
• Exploration of open innovation and its integration with business analytics
• In-depth look at business analytics, including data warehousing and analysis processes.
• Scenario thinking and its application in conjunction with knowledge management.

Additional information for students: previous knowledge etc.

A foundational knowledge of business principles is beneficial.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Participation and activeness during the online lectures,

Assessment scale

1-5

Failed (0)

The student does not fulfill the basic requirements of the course. There is a clear lack of understanding of the core principles of business analytics, difficulty in applying theoretical knowledge in practical contexts, or a failure to submit essential assessments.

Assessment criteria: level 1 (assessment scale 1–5)

The student has a minimal understanding of the concepts of knowledge management and business analytics. Basic concepts are recognized, but applying these ideas and performing critical analysis proves difficult. The student's work includes notable mistakes or omits important content, showing a struggle to produce coherent outcomes.

Assessment criteria: level 3 (assessment scale 1–5)

The student shows a good understanding of the course material and can apply key principles of business analytics in common situations. Although the analysis and strategic development are structured appropriately, they may lack some complexity, creativity, or detail. The understanding of the integration of analytics with innovation processes is evident, but it might not be particularly inventive.

Assessment criteria: level 5 (assessment scale 1–5)

The student excels in understanding and applying the concepts of business analytics and knowledge management. The student can analyze complex situations in depth, create cutting-edge strategies, and formulate comprehensive plans for data-driven innovation. The student's ability to strategize and optimize data use is evident, and the student’s work represents a thoughtful, strategic approach to combining analytics with innovative decision-making for industry leadership.

Learning outcomes

The student is
- able to create added-value-driven business strategies
- able to facilitate customer’s experience as a brand enhancing competitive advantage.
- able to create hybrid product-service concepts in building personalized customer experiences and design value adding business models and processes.
- able to leverage future trends and insight on target groups as a source for new business development.

Implementation and methods of teaching

The course is delivered entirely online and comprises both scheduled online sessions and on-demand content in Moodle. The teaching methods include lectures, interactive discussions, and practical assignments designed to enhance understanding of business and brand design.

Timing and attendance

The course is structured into main content blocks, with online sessions on the following dates:

• Business Model Essentials: 21.01.2025
• Brand Strategy Foundations: 18.02.2025
• Brand Experience and Design: 25.03.2025

On-demand content:
• Course Introduction: available 15.1.2025 in Moodle including Introduction task.
• Integrating Brand and Business Design: April 2025

Attendance at scheduled online sessions is expected, while on-demand materials can be accessed at the student's convenience.

Learning material and recommended literature

Learning materials will be provided through the online learning platform, Moodle. Recommended literature and resources specific to each module will be communicated to enrolled students.

Alternative completion methods

No alternative completion methods are provided for this course

Working life cooperation

The course includes case studies and examples from current business practice, highlighting the application of theoretical concepts in real-world scenarios.

Learning environment

The learning environment consists of:

• Online sessions via Teams.
• Moodle for on-demand content, assignments and online forums for group discussions.

Student time use and work load

The course is worth 5 ECTS, indicating a total workload of approximately 133 hours. This workload is divided across individual study, group work, and participation in online sessions.

Contents

The course covers the following key areas:

1. Business Model Essentials: Core components of Business Models, Business Model Innovation, Value Creation & Capturing and Value Canvas.
2. Brand Strategy Foundations: Brand strategy principles, crafting brand vision, and the role of brand strategy.
3. Brand Experience and Design: Elements of brand experience, the relationship between brand strategy and design, and methods for optimizing
brand experience.
4. Integrating Brand and Business Design: Aligning brand and business models, the impact on success, and strategies for holistic growth and
market leadership.

Additional information for students: previous knowledge etc.

Students should have a basic understanding of business concepts. Prior coursework in strategy or marketing is helpful but not required.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Participation and activeness during the online lectures.

Assessment scale

1-5

Failed (0)

The student has not met the basic learning outcomes of the course. There is a lack of understanding of the fundamental concepts of business design, an inability to apply theoretical knowledge to practical situations, or the student has not submitted critical pieces of assessment.

Assessment criteria: level 1 (assessment scale 1–5)

The student demonstrates a minimal understanding of business design principles. The student can identify basic concepts but struggles with application and critical analysis. There may be significant errors or omissions in the student’s work, and there is limited evidence of the ability to construct coherent outcomes.

Assessment criteria: level 3 (assessment scale 1–5)

The student comprehends the course content and can apply key concepts of business design to typical scenarios with some competence. The student can perform analyses and develop strategies that are correctly structured but may lack depth, creativity, or detail. There is an understanding of brand experience and business model integration, but the insights may be conventional rather than innovative.

Assessment criteria: level 5 (assessment scale 1–5)

The student excels in understanding and applying business design concepts. The student can critically analyze complex situations, develop innovative strategies, and create comprehensive business design plans. The student demonstrates the ability to lead in the creation and optimization of brand experiences, and the work reflects a strategic, thoughtful approach to integrating brand and business goals for market leadership.

Learning outcomes

The student is able to
- understand the process of experiential learning (the course is based on implementing projects in practical working life).
- participate in different roles in innovation-driven research and development projects, in different business and non-business contexts in different market areas.
- plan, organize and manage resources to achieve the project's goals.
- evaluate the success criteria and evaluate the internal and external risks related to the project.
- develop competences in solving and understanding the innovation requirements and challenges of businesses and non-businesses in different market contexts.

Implementation and methods of teaching

Working life project.
Supportive virtual meetings (not mandatory).
Start pack in Moodle.
Mandatory feedback session.

Note! The Moodle page for the course will open on January 13, 2025.

Timing and attendance

Rolling start, personalized schedule.
You can complete the course on your own schedule between January 13, 2025, and July 31, 2026.

Learning material and recommended literature

Course content in Moodle.
Relevant literature and information sources.

Alternative completion methods

None.

Working life cooperation

The course is carried out as a workplace project.

Learning environment

Working life.
Moodle.

Student time use and work load

Phase 1, self-assesment, setting objectives (20%, 27 hours)
Phase 2, project planning (10%, 13 hours)
Phase 3, implementation (50%, 66 hours)
Phase 4, analysis and reflection (20%, 27 hours)

5 ECTS is about 133 hours of work.

Contents

In INNOHUB course, you learn to apply the knowledge learned in other courses in working life projects. If you are aiming for career change, looking for a new job or want to get an additional entry on your resume, then this is the right course for you.

Students find and select their working life projects by themselves. During the academic year, participation opportunities can also be offered by LAB University of Applied Sciences, e.g. in a research, development and innovation projects. You can also complete your working life project for your own employer. In case you need support for finding a project, the teaching staff will help you.

The course is suitable for all Master's degree programs, students of all fields. The course can be completed in Finnish or English based on the degree program language. You can also implement your project in any country, also outside of Finland.

How to proceed? Enroll the course and you will get access to INNOHUB package in Moodle (from the beginning of January 2025).

You can enroll the course throughout the academic year and you can start your own project work at any time. The course can be completed individually, in pairs or in groups. Always agree on the form of implementation in advance.

Assessment criteria

Evaluation of phases 1-4.
Written documentation, video documentation.

Assessment scale

1-5

Failed (0)

The implementation of steps 1-4 does not reach an acceptable level.

Assessment criteria: level 1 (assessment scale 1–5)

The implementation of phases 1-4 is modest,
The student's self-assessment and goal setting provides only modest base for the project implementation and reflection of the results.
There are shortcomings in the reporting produced by the student: It is difficult to evaluate the learning outcomes based on the documentation.

Assessment criteria: level 3 (assessment scale 1–5)

The implementation of phases 1-4 is on good level.
The student's self-assessment and goal setting provides a good and relevant base for the project implementation and reflection of the results.
The documentation of the project phases is good and it is easy to point out the learning outcomes.
The student has been active throughout the course.
The client/customer of the project (in the workplace) provides a statement of the project work.

Assessment criteria: level 5 (assessment scale 1–5)

The implementation of phases 1-4 is on excellent level.
The student's self-assessment and goal setting provides an innovative and ambitious base for the project implementation and reflection of the results.
The documentation of the project phases is outstanding and it is easy to point out the learning outcomes including phases where student has exceeded himself/herself and the client's expectations
The student has been active throughout the course and demonstrated her/his ability to manage her/his own implementation.
The client/customer of the project (in the workplace) provides a statement of the project work.

Learning outcomes

The student is able to
- plan a workplace-oriented research-based development project.
- use different methods of workplace development.
- use research data in workplace development.

Implementation and methods of teaching

Online teaching. The teaching will consist of lecturing and interaction with the students. Students will also have the opportunity to present their work to others.

Timing and attendance

The schedule of the online sessions:
- September 16th 2024 at 13.00-16.00
- October 15th 2024 at 13.00-16.00
- November 13th 2024 at 13.00-16.00
- December 10th 2024 at 13.00-16.00

Attendance is very highly recommended. Absences might lead to being dropped off from the course.

Learning material and recommended literature

The following book will be used during the lectures:
Saunders, M. N. K., Lewis, P. & Thornhill, A. 2019 Research methods for business students. 8th edition. New York, Pearson.

It is not obligatory for the students to obtain the book. Additional material (articles, reports, etc.) will be made available through Moodle.

Learning environment

The course will use Moodle for distributing information and students will return assignments there as well.

Student time use and work load

5 ECTS equals to 135 hours of work. Total number of lecture hours is 21 hours. Students are expected to do roughly 114 hours of individual work.

Contents

The following topics will be discussed during the lectures:
- Research objectives and questions
- Research design
- Research methodology
- Data collection
- Analysis
- Writing

Assessment criteria

Students complete a total of 3 assignments, each is worth 1/3 of the grade. All assignments must be passed in order to pass the course.

Assessment scale

1-5

Failed (0)

Failing to reach the level of 1 according to the evaluation criteria.

Assessment criteria: level 1 (assessment scale 1–5)

Student is able to understand the basics related to developing a research topic and processes related to it

Assessment criteria: level 3 (assessment scale 1–5)

Student is able to develop a study that uses qualitative and/or quantitative research methods.

Assessment criteria: level 5 (assessment scale 1–5)

Student can justify her/his choices regarding the selection of research methods with rigor. Student is able to justify the need for doing the research by citing previous research.

Learning outcomes

The student is able to
- explain the relevant concepts of innovation and innovation process
- drive the innovative processes and creatively overcome the impediments of innovation, in or
between, organizations and the emerging business opportunity. Concepts like idea generation,
creativity, innovation culture and resilience will be explored
- foster an innovation and creative culture, and rethink the value proposition for the customer.
- generate and evaluate new business models and foster business resilience

Timing and attendance

Virtual Lectures in Zoom:
3.9.2024, 14.00-18.00
14.10.2024, 14.00-18.00
29.10.2024, 14.00-18.00

Learning material and recommended literature

Relevant literature and required materials are informed in Moodle.

Alternative completion methods

None.

Learning environment

- Virtual Lectures
- Independent work
- Group/pair work and meetings
- Moodle materials and assignments

Student time use and work load

Independent work, 40% (ECTS)
Group work, 40% (2 ECTS)
Virtual Contact lessons 20% (1 ECTS)

Contents

The virtual course focuses on how innovations in organizations and innovation capability can be developed. The assignments help the student to understand the nature and the importance of innovation in different types of organizations, factors associated with the development of a culture of innovation and the innovation process from idea generation, to the management of implementation.

The main themes of the course are:
- idea creation & innovation scouting
- innovations & innovativeness in practice
- developing innovation capabilities and processes
- leadership view - innovations as competitive force

Throughout the course, diverse information sources will be utilized, artificial intelligence is tested innovation context. The main objective is to encourage, improve and strengthen the students' ability to work in and lead innovation related activities.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Video presentations, video documentation.

Assessment scale

1-5

Failed (0)

Does not complete the requirements for a grade of one.

Assessment criteria: level 1 (assessment scale 1–5)

The student is able to demonstrate how the relevant innovation management knowledge base can be utilized in different business contexts and is able to participate discussion on the development of innovation management: what is required to design, implement and evaluate development processes related to innovations.

Assessment criteria: level 3 (assessment scale 1–5)

The student is able to critically evaluate the theoretical knowledge related to innovation management and innovativeness.
The student is able to solve problems that require innovative activities, to scout, identify and analyze the background of innovations, innovation capabilities and the core activities of innovation management.
The student is able to test and validate the basic assumptions related to innovations and take responsibility for the development of the innovation.

Assessment criteria: level 5 (assessment scale 1–5)

The student is able to combine internal and external views and knowledge sources related to innovation.
The student is able to scout and identify innovations in any market.
The student is able to evaluate the results and impact of development activities.
The student is able to define and evaluate the gap between current innovation activities and requirements.
The student is able to lead innovation activities and evaluate development needs.
The student understands the requirements of fostering innovativeness and innovation capabilities in any organisation.
The student is able to analyze, assess and change processes related to innovation activities.