Marketing Communication and BrandingLaajuus (5 cr)
Code: AM00BV82
Credits
5 op
Objective
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Enrollment
15.05.2023 - 01.09.2023
Timing
31.08.2023 - 15.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Photography (in Finnish)
- Bachelor’s Degree Programme in Media Content Design
Teachers
- LAB_virtuaaliopettaja_viestintä_01 Virtuaaliopettaja (LAB)
- Heikki Nuutinen
Scheduling groups
- MES21 (Size: 0. Open UAS: 0.)
Groups
-
MLTIMES21S
Small groups
- MES21
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Implementation and methods of teaching
- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Mooc section
Possible:
- Visits
- Visiting lecturers
Timing and attendance
The lectures will take place between 1.9.-21.12.2023
Attendance 80%.
Learning material and recommended literature
- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course
Working life cooperation
The course aims to get the right companies involved in brand design.
Learning environment
The course lectures will be taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
Contents
The course lectures will be taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers. Attendance and participation in discussion are essential to the nature of the course.
Assessment criteria
5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.
4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.
3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.
2
Present at least 80% of the time.
All tasks completed.
1
Attended at least 80%.
Most tasks completed (may require additional tasks).
0 Failed.
Did not attend or complete tasks.
Assessment scale
1-5
Enrollment
21.11.2022 - 08.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Service Design (in Finnish), (2021, 2022, 2023)
Teachers
- Sara Bengts
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIPAL21K
Small groups
- Luennot 1
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
10.10.2022 - 16.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Experience and Service Design (in Finnish), (2018, 2019, 2020)
Teachers
- Marion Robinson
- Julia Ojapelto
- Eija Hakala
Teacher in charge
Tero Leponiemi
Scheduling groups
- Itsenäinen (Size: 0. Open UAS: 0.)
- Lähiopetus (Size: 0. Open UAS: 0.)
- KOP20S (Size: 0. Open UAS: 0.)
Groups
-
MLTIKOP20S
Small groups
- Itsenäinen
- Lähiopetus
- KOP20S
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Implementation and methods of teaching
Lectures, tasks, independent study, relevant literature, presentations and discussions. Feedback will be given on the last day.
Timing and attendance
The schedule is in Moodle. Obligatory presence on lecture days on campus. Theory part must be completed on time before entering the second course part.
Learning material and recommended literature
Learning materials and the list of literature are in Moodle.
Alternative completion methods
Presented evidence of skills and knowledge in e.g. working life.
Working life cooperation
If possible the design tasks are a co-operation project. Visiting lectures from professionals are arranged if possible.
Learning environment
At Mukkulankatu campus and Moodle learning environment, possibly visits to companies and relevant events.
Student time use and work load
The first theory part (2 ECTs) is marked in the schedule. Student can change the working days as they see suitable, noting that the theory part must be finished on time in order to progress in the course.
Presence is required on Campus days. Working days also scheduled for the latter course part.
Contents
During the course the meaning of marketing communication and branding in theory and practice will be clarified. Student will read relevant literature. Tasks, lectures and discussions help the student understand processes ja methodologies.
Additional information for students: previous knowledge etc.
There are many simultaneous courses with this theme. Only one is in English. Please contact the teacher in advance to find the relevant course for exchange students.
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
31.08.2022 - 12.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Photography (in Finnish)
- Bachelor’s Degree Programme in Media Content Design
Teachers
- Marion Robinson
- Julia Ojapelto
- Eija Hakala
Teacher in charge
Tero Leponiemi
Scheduling groups
- MES20S (Size: 0. Open UAS: 0.)
- VK20S (Size: 0. Open UAS: 0.)
- Itsenäinen (Size: 0. Open UAS: 0.)
- Lähiopetus (Size: 0. Open UAS: 0.)
Groups
-
MLTIMES20S
-
MLTIVK20S
Small groups
- MES20S
- VK20S
- Itsenäinen
- Lähiopetus
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Implementation and methods of teaching
Lectures, tasks, independent study, relevant literature, presentations and discussions. Feedback will be given on the last day.
Timing and attendance
The schedule is in Moodle. Obligatory presence on lecture days on campus. Theory part must be completed on time before entering the second course part.
Learning material and recommended literature
Learning materials and the list of literature are in Moodle.
Alternative completion methods
Presented evidence of skills and knowledge in e.g. working life.
Working life cooperation
If possible the design tasks are a co-operation project. Visiting lectures from professionals are arranged if possible.
Learning environment
At Mukkulankatu campus and Moodle learning environment, possibly visits to companies and relevant events.
Student time use and work load
The first theory part (2 ECTs) is marked in the schedule. Student can change the working days as they see suitable, noting that the theory part must be finished on time in order to progress in the course.
Presense is required on Campus days. Working days also scheduled for the latter course part.
Contents
During the course the meaning of marketing communication and branding in theory and practice will be clarified. Student will read relevant literature. Tasks, lectures and discussions help the student understand processes ja methodologies.
Additional information for students: previous knowledge etc.
There are many simultaneuous courses with this theme. Only one is in English. Please contact the teacher in advance to find the relevant course for exchange students.
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
29.08.2022 - 13.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Industrial Design (in Finnish), (2020, 2021, 2022, 2023)
- Bachelor’s Degree Programme in Interior Architecture and Furniture Design (in Finnish)
Teachers
- Marion Robinson
- Julia Ojapelto
- Eija Hakala
Scheduling groups
- TEMU20S (Size: 0. Open UAS: 0.)
- SIK20S (Size: 0. Open UAS: 0.)
- Itsenäinen (Size: 0. Open UAS: 0.)
- Lähiopetus (Size: 0. Open UAS: 0.)
Groups
-
MLTITEMU20S
-
MLTISIK20S
Small groups
- TEMU20S
- SIK20S
- Itsenäinen
- Lähiopetus
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Implementation and methods of teaching
Lectures, tasks, independent study, relevant literature, presentations and discussions. Feedback will be given on the last day.
Timing and attendance
The schedule is in Moodle. Obligatory presence on lecture days on campus. Theory part must be completed on time before entering the second course part.
Learning material and recommended literature
Learning materials and the list of literature are in Moodle.
Alternative completion methods
Presented evidence of skills and knowledge in e.g. working life.
Working life cooperation
If possible the design tasks are a co-operation project. Visiting lectures from professionals are arranged if possible.
Learning environment
At Mukkulankatu campus and Moodle learning environment, possibly visits to companies and relevant events.
Student time use and work load
The first theory part (2 ECTs) is marked in the schedule. Student can change the working days as they see suitable, noting that the theory part must be finished on time in order to progress in the course.
Presence is required on Campus days. Working days also scheduled for the latter course part.
Contents
During the course the meaning of marketing communication and branding in theory and practice will be clarified. Student will read relevant literature. Tasks, lectures and discussions help the student understand processes ja methodologies.
Additional information for students: previous knowledge etc.
There are many simultaneous courses with this theme. Only one is in English. Please contact the teacher in advance to find the relevant course for exchange students.
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
22.08.2022 - 21.10.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Packaging and Brand Design (in Finnish), (2020)
- Bachelor’s Degree Programme in Graphic Design (in Finnish), (2020, 2021, 2022)
Teachers
- Marion Robinson
- Julia Ojapelto
- Eija Hakala
Teacher in charge
Tero Leponiemi
Scheduling groups
- MLTIPAMU20S (Size: 0. Open UAS: 0.)
- MLTIGR20S (Size: 0. Open UAS: 0.)
- Itsenäinen (Size: 0. Open UAS: 0.)
- Lähiopetus (Size: 0. Open UAS: 0.)
Groups
-
MLTIPAMU20S
-
MLTIGR20S
Small groups
- MLTIPAMU20S
- MLTIGR20S
- Independent
- Lähiopetus
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Implementation and methods of teaching
Lectures, tasks, independent study, relevant literature, presentations and discussions. Feedback will be given on the last day.
Timing and attendance
The schedule is in Moodle. Obligatory presence on lecture days on campus. Theory part must be completed on time before entering the second course part.
Learning material and recommended literature
Learning materials and the list of literature are in Moodle.
Alternative completion methods
Presented evidence of skills and knowledge in e.g. working life.
Working life cooperation
If possible the design tasks are a co-operation project. Visiting lectures from professionals are arranged if possible.
Learning environment
At Mukkulankatu campus and Moodle learning environment, possibly visits to companies and relevant events.
Student time use and work load
The first theory part (2 ECTs) is marked in the schedule. Student can change the working days as they see suitable, noting that the theory part must be finished on time in order to progress in the course.
Presence is required on Campus days. Working days also scheduled for the latter course part.
Contents
During the course the meaning of marketing communication and branding in theory and practice will be clarified. Student will read relevant literature. Tasks, lectures and discussions help the student understand processes ja methodologies.
Additional information for students: previous knowledge etc.
There are many simultaneous courses with this theme. Only one is in English. Please contact the teacher in advance to find the relevant course for exchange students.
Assessment scale
1-5