Study Guide

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
• Mooc section
Possible:
- Visits
- Visiting lecturers

Timing and attendance

The lectures will take place between 1.1.–31.5.2024.
Attendance 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.

Contents

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
• Mooc section
Possible:
- Visits
- Visiting lecturers

Timing and attendance

The lectures will take place between 1.1.–31.5.2024.
Attendance 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.

Contents

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
• Mooc section
Possible:
- Visits
- Visiting lecturers

Timing and attendance

The lectures will take place between 1.1.–31.5.2024.
Attendance 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.

Contents

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
Possible:
- Visits
- Visiting lecturers

Timing and attendance

The lectures will take place between 1.9.-21.12.2023.
Attendance 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Working life cooperation

The course aims to get real companies involved in brand design.

Learning environment

The course lectures will be taught face-to-face.

Contents

The course lectures will be taught face-to-face.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures (in principle, face-to-face)
- Hourly assignments, 5-10 pcs.
- Project assignments, 3-4 units
- Introduction to theory through key literature.
- On-site presence and participation in discussions
Possible:
- Visits
- Visiting lecturers

This course is a co-delivery with Graphic Design and uxui. The content is generic and there is no specific sectoral focus.
The course provides a basis for understanding branding and the means and channels of visual marketing communication in the designer's work. Basic terminology, theories and methods will be introduced during the course. This course is a prelude to the upcoming 3rd year of Brand Studies.

Timing and attendance

Attendance rate of 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain

The course literature will be distributed in the module.
Alina Wheeler Designing brand indentity, Philip Kotler Marketing 2.0 - 5.0, Marty Neumeier.

Alternative completion methods

AHOT

Working life cooperation

The course aims to get real companies involved in brand design.

Learning environment

The course is generally taught face-to-face.
Course moodle.
Possible company visits to Lahti/Helsinki.

Contents

The course lectures are in principle taught face-to-face.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers. Being present and participating in the discussion is essential to the nature of the course.

Additional information for students: previous knowledge etc.

The first year of studies and the theoretical basis must be below in order to participate.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 70%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Project assignment: personal brand or values based concept collection
- On-site presence and participation in discussion
- Literature
Possible:
- Visits
- Visiting lecturers

Timing and attendance

The lectures will take place between 1.9.-21.12.2023.
Attendance 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

LAB Institute of Design. The course is taught face-to-face and independent parts according to a given timetable.

Contents

The course is taught face-to-face.
The task section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a value based brand concept for an existing or fictional company, collection or person.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

LAB assessment criteria.

Assessment scale

1-5

Failed (0)

0 Failed.
Did not attend or complete tasks.
Tasks not handed-in.

Assessment criteria: level 1 (assessment scale 1–5)

Student is able to
- schedule one's own working poorly, but has been present min 60%
- produce a brand concept and personal branding plan or concept collection with guidance
- produce a visual ensemble
- apply previously learned into product and collection design with guidance

Assessment criteria: level 3 (assessment scale 1–5)

Student is able to
- schedule one's own working and has been present min 80%
- produce a brand concept and personal branding plan or collection according the that
- produce an interesting, clear and logical visual ensemble
- apply previously learned into product and collection design

Assessment criteria: level 5 (assessment scale 1–5)

Student is able to
- schedule one's own working and has been present min 90%
- produce a professional level brand concept and thoughful personal branding plan or ambitious collection
- produce a professional level visual ensemble
- apply previously learned into product and collection design independently

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
• Mooc section
Possible:
- Visits
- Visiting lecturers

Timing and attendance

The lectures will take place between 1.9.-21.12.2023.
Attendance 80%.

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.

Contents

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

Lectures, tasks, independent study, relevant literature, presentations and discussions. Feedback will be given on the last day.

Timing and attendance

The schedule is in Moodle. Obligatory presence on lecture days on campus. Theory part must be completed on time before entering the second course part.

Learning material and recommended literature

Learning materials and the list of literature are in Moodle.

Alternative completion methods

Presented evidence of skills and knowledge in e.g. working life.

Working life cooperation

If possible the design tasks are a co-operation project. Visiting lectures from professionals are arranged if possible.

Learning environment

At Mukkulankatu campus and Moodle learning environment, possibly visits to companies and relevant events.

Student time use and work load

The first theory part (2 ECTs) is marked in the schedule. Student can change the working days as they see suitable, noting that the theory part must be finished on time in order to progress in the course.
Presence is required on Campus days. Working days also scheduled for the latter course part.

Contents

During the course the meaning of marketing communication and branding in theory and practice will be clarified. Student will read relevant literature. Tasks, lectures and discussions help the student understand processes ja methodologies.

Additional information for students: previous knowledge etc.

There are many simultaneous courses with this theme. Only one is in English. Please contact the teacher in advance to find the relevant course for exchange students.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Assessment scale

1-5