Study Guide

Assessment scale

1-5

Failed (0)

• Repeated absences from lessons and teaching situations
• Poor knowledge of the professional knowledge and skills relevant to the course
• Absence of key course assignments

Assessment criteria: level 1 (assessment scale 1–5)

• Ability to work according to instructions
• Can generate ideas for the implementation of the assignment
• Can identify and describe the main methods of the course in a guided manner
• Participates in a guided learning discussion
• Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

• Is able to apply a wide range of options to his/her working process
• Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback
• Can independently identify and compare the methods used
• Can assess and justify competence and set objectives for development in terms of content and/or technology
• Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

• Can apply and develop a variety of options in their working process
• Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received
• Can apply the methods used and analyse their relationship to the task
• Able to assess, develop and extend content and/or technical competences
• Able to participate in professional debates in his/her field 

Learning outcomes

The student is able to
- analyse, interpret and explain graphic design work and processes using professional terminology
- choose appropriate means of graphic design, typography, and illustrations for a given assignment
- work according to the design thinking process
- use ideation and problem-solving skills, self-expression and creative thinking

Implementation and methods of teaching

Lectures, exercises, personal and joint feedback discussion.

Timing and attendance

Attendance at the first lesson is mandatory. Acceptable completion of the course requires 80% attendance in lessons.
Students will be devided into two study groups. Please follow your designated group schedule. This course runs for the duration of the full Autumn semester.

Learning material and recommended literature

A History of Graphic Design for Rainy Days (Gestalten, 2011)

Other reading materials will be provided on the course Moodle.

Alternative completion methods

Please contact the lecturers.

Working life cooperation

Guest lecturers, clients.

Learning environment

The course is organised as contact teaching at the Lahti campus.

Student time use and work load

The course requires independent work in addition to participation in face-to-face teaching. The estimated amount of work for a student is 135 working hours, including classroom teaching.

Contents

Students learn graphic design methods in the course and carry out a design task. The practice task includes typography, layout and illustration. Acceptable completion of the course assignment requires systematic and purposeful work, considering the needs of the target group and the customer. In the course, students will learn to present their ideas and finished work to the group.

There are also lectures on design thinking and graphic design concepts and theories.

Additional information for students: previous knowledge etc.

This is a foundation course of the visual communication design program.

Assessment criteria

The evaluation is based on the tasks completed during the course and active participation in teaching sessions and discussions.

Assessment scale

1-5

Failed (0)

- Assignments not returned and/or unexplained absences
- Does not know how to use professional terminology and justify activities using graphic design means.

Assessment criteria: level 1 (assessment scale 1–5)

- Knows how to come up with ideas and implement simple graphic design work
- Can use the most common professional concepts and justify their actions
- Can use learned methods and processes under guidance

Assessment criteria: level 3 (assessment scale 1–5)

- Can independently and under guidance come up with ideas and implement graphic design work and develop the work based on the feedback received
- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify choices amde
- Can take into account the needs of the target group and other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- Can independently come up with ideas and implement graphic design work and develop the work based on the feedback received and self-evaluation
- Can use and apply methods expertly and communicate professionally, taking into account all target groups
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take responsibility for the project and work independently

Learning outcomes

The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
- Mooc section
Possible:
- Visits
- Visiting lecturers

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.

Contents

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- basics of image reading and aesthetic value
- describe current visual culture theories
- independently search for information about different theories from both printed and digital sources
- apply theoretical models and concepts in their work.

Assessment scale

1-5

Learning outcomes

The student will be able to
- use their perceptions, feelings and their ability to see as a basis for creative thinking
- analyse, interpret and explain contemporary visual culture
- express their creative thinking visually

Assessment scale

1-5

Learning outcomes

The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation

Implementation and methods of teaching

- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
- Mooc section
Possible:
- Visits
- Visiting lecturers

Learning material and recommended literature

- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course

Learning environment

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.

Contents

The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.

Assessment criteria

5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.

4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.

3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.

2
Present at least 80% of the time.
All tasks completed.

1
Attended at least 80%.
Most tasks completed (may require additional tasks).

0 Failed.
Did not attend or complete tasks.

Assessment scale

1-5

Assessment scale

1-5

Failed (0)

• Repeated absences from lessons and teaching situations
• Poor knowledge of the professional knowledge and skills relevant to the course
• Absence of key course assignments

Assessment criteria: level 1 (assessment scale 1–5)

• Ability to work according to instructions
• Can generate ideas for the implementation of the assignment
• Can identify and describe the main methods of the course in a guided manner
• Participates in a guided learning discussion
• Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

• Is able to apply a wide range of options to his/her working process
• Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback
• Can independently identify and compare the methods used
• Can assess and justify competence and set objectives for development in terms of content and/or technology
• Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

• Can apply and develop a variety of options in their working process
• Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received
• Can apply the methods used and analyse their relationship to the task
• Able to assess, develop and extend content and/or technical competences
• Able to participate in professional debates in his/her field 

Learning outcomes

The student is able to
- basics of image reading and aesthetic value
- describe current visual culture theories
- independently search for information about different theories from both printed and digital sources
- apply theoretical models and concepts in their work.

Assessment scale

1-5

Learning outcomes

The student will be able to
- use their perceptions, feelings and their ability to see as a basis for creative thinking
- analyse, interpret and explain contemporary visual culture
- express their creative thinking visually

Assessment scale

1-5

Learning outcomes

The student is able to
- analyse, interpret and explain graphic design work and processes using professional terminology
- choose appropriate means of graphic design, typography, and illustrations for a given assignment
- work according to the design thinking process
- use ideation and problem-solving skills, self-expression and creative thinking

Implementation and methods of teaching

Lectures, exercises, personal and joint feedback discussion.

Timing and attendance

Attendance at the first lesson is mandatory. Acceptable completion of the course requires 80% attendance in lessons.
Students will be devided into two study groups. Please follow your designated group schedule. This course runs for the duration of the full Autumn semester.

Learning material and recommended literature

A History of Graphic Design for Rainy Days (Gestalten, 2011)

Other reading materials will be provided on the course Moodle.

Alternative completion methods

Please contact the lecturers.

Working life cooperation

Guest lecturers, clients.

Learning environment

The course is organised as contact teaching at the Lahti campus.

Student time use and work load

The course requires independent work in addition to participation in face-to-face teaching. The estimated amount of work for a student is 135 working hours, including classroom teaching.

Contents

Students learn graphic design methods in the course and carry out a design task. The practice task includes typography, layout and illustration. Acceptable completion of the course assignment requires systematic and purposeful work, considering the needs of the target group and the customer. In the course, students will learn to present their ideas and finished work to the group.

There are also lectures on design thinking and graphic design concepts and theories.

Additional information for students: previous knowledge etc.

This is a foundation course of the visual communication design program.

Assessment criteria

The evaluation is based on the tasks completed during the course and active participation in teaching sessions and discussions.

Assessment scale

1-5

Failed (0)

- Assignments not returned and/or unexplained absences
- Does not know how to use professional terminology and justify activities using graphic design means.

Assessment criteria: level 1 (assessment scale 1–5)

- Knows how to come up with ideas and implement simple graphic design work
- Can use the most common professional concepts and justify their actions
- Can use learned methods and processes under guidance

Assessment criteria: level 3 (assessment scale 1–5)

- Can independently and under guidance come up with ideas and implement graphic design work and develop the work based on the feedback received
- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify choices amde
- Can take into account the needs of the target group and other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- Can independently come up with ideas and implement graphic design work and develop the work based on the feedback received and self-evaluation
- Can use and apply methods expertly and communicate professionally, taking into account all target groups
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take responsibility for the project and work independently