Branding and Marketing a Tourism Destination for Culinary and Sports TourismLaajuus (3 cr)
Code: KM00CU49
Credits
3 op
Teaching language
- English
Responsible person
- Jaana Häkli
Objective
The student is able to
- apply design thinking into creating new marketing ideas for a case company
- recognize the latest trends in culinary and sports tourism and destination branding
- collaborate in multicultural teams and implement a practical project.
Enrollment
02.10.2022 - 31.10.2022
Timing
01.11.2022 - 31.01.2023
Number of ECTS credits allocated
3 op
Virtual portion
1 op
Mode of delivery
67 % Contact teaching, 33 % Distance learning
Unit
Kielikeskus (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
15 - 35
Degree programmes
- Language studies LAB
Teachers
- Jaana Häkli
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
KKIE22LABH
Small groups
- Luennot 1
Learning outcomes
The student is able to
- apply design thinking into creating new marketing ideas for a case company
- recognize the latest trends in culinary and sports tourism and destination branding
- collaborate in multicultural teams and implement a practical project.
Assessment scale
1-5