Marketing Planning and Management (5 cr)
Code: AL00DG49-3002
General information
Timing
15.09.2025 - 12.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Lotta Toivonen
- Elina Kontola
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
LLABTO25-26
Small groups
- Online lecture
Learning outcomes
The student is able to
- Explain the impact of marketing strategy on a company's success.
- Identify marketing tactics that support the company's strategy based on their characteristics.
- Analyse a company's operating environment and create a target group-oriented marketing plan.
Assessment scale
1-5