Customer Relations and Marketing (5 cr)
Code: AL00CD61-3046
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 31.10.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
40 - 130
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Ville Lehto
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitus R 1 (Size: 0. Open UAS: 0.)
- Harjoitus R 2 (Size: 0. Open UAS: 0.)
- Harjoitus R 3 (Size: 0. Open UAS: 0.)
- Harjoitus R 4 (Size: 0. Open UAS: 0.)
- Harjoitus R 5 (Size: 0. Open UAS: 0.)
- Harjoitus R 6 (Size: 0. Open UAS: 0.)
- Harjoitus R 7 (Size: 0. Open UAS: 0.)
- Harjoitus R 8 (Size: 0. Open UAS: 0.)
- Harjoitus R 9 (Size: 0. Open UAS: 0.)
- Harjoitus R 10 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRIT25S
-
LLPRLII25SK
-
LLPRLII25SL
-
LLPRLII25SM
Small groups
- Lecture 1
- Practice R 1
- Practice R 2
- Practice R 3
- Practice R 4
- Practice R 5
- Practice R 6
- Practice R 7
- Practice R 8
- Practice R 9
- Practice R 10
- Exam 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures (flipped learning), combined to teamwork on group exercise
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
-4 weeks of lectures, presence recommended
-Group work presentation and wrap up workshop 2h/group, presence compulsory
-Exam
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- Failed group work is returned to be completed. There is no retry possibility for an accepted group work.
- Exam and two extra Exams to retry.
Learning environment
-Auditorium
-Project and teamwork facilities
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Group work output and the presentation 40% of the grade
- Exam 60% of the grade
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course partially, but sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.