Effective marketing 1 (2 cr)
Code: AY00CT09-3007
General information
Enrollment
02.07.2025 - 26.11.2025
Timing
11.08.2025 - 03.12.2025
Number of ECTS credits allocated
2 op
Virtual portion
2 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 600
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
Groups
-
LLTIIT25S
-
TLABTO25-26
-
LLPRHOTRA25SV
-
LLTIMATLI25S
-
HLABTO25-26
-
TLTIPUU23S
-
MLABTO25-26
Learning outcomes
The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business
Assessment scale
Approved/Failed