Effective influencing in professional B2B-customer encounters (5 cr)
Code: AL00CI74-3004
General information
Enrollment
06.05.2024 - 31.07.2024
Timing
07.06.2024 - 30.08.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Jussi Mozo
Scheduling groups
- Itsenäinen 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTOMA
-
LLABTO23-24
-
LABKES24KH
Small groups
- 1
Learning outcomes
The student is able to:
- describe and justify why solution selling is changing to challenger sales
- explain the basis for productive influencing on customer meetings
- adapt own approach to match with customers’ buying processes
Assessment scale
1-5