Study Guide

Learning outcomes

Students knows:
- how to work with the common hotel and restaurant electronic sales and distribution channels
- and is familiar with the principles of modern digital commerce
- guide, familiarize and update their subordinates in the exploitation of digital content
- the laws of digital communication

Implementation and methods of teaching

Online lectures in May 2024, which can also be watched afterwards from the learning platform. Independent studying and assignments.

Timing and attendance

Online lectures and coaching in May and independent studying from June to August. Lecture recordings will be added to the learning platform, so lecture attendance is not mandatory.

Learning material and recommended literature

The studying materials presented at the learning platform

Alternative completion methods

There are no optional ways to complete the course.

Learning environment

Moodle and Howspace

Student time use and work load

All course assignments will be presented in May and deadline for the assignments is at the end of August.

Contents

The course provides an overview of the digital systems and processes in hospitality industry. Student will learn about the digital guest journey mapping and familiarize with the possibilities in different kinds of digital platforms and services.

Additional information for students: previous knowledge etc.

No requirements for previous expertise

Assessment criteria

Assignments are evaluated on a scale of 1-5.
Attendance in lectures (or watching the lecture recordings afterwards) is part of the evaluation criteria.

Assessment scale

1-5

Failed (0)

Student hasn't delivered the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student has delivered the minimum 50% of the assignments. The learning tasks were partially and only slightly in line with the instructions given. The content of the reports is only partially in line with the instructions given. The content of the reports is partly inadequate.

Student has either attended 50% of the online lectures or watched 50% of the lecture recordings.

Assessment criteria: level 3 (assessment scale 1–5)

Good (4,3): The student has delivered the assignments. The delivered assignments have partly followed the instructions given and the content of the delivered assignments partly complies with the instructions given.

The student has attended at least 70% of the contact lectures or watched at least 70% of the lecture recordings.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5): Student has delivered the assignments. The delivered assignments have followed the instructions given and the content of the delivered assignments are in line with the instructions given.

The student has attended all of the contact lectures or watched the lecture recordings.