Marketing Communications and Branding for Social and Health Services (5 cr)
Code: YH00CP35-3002
General information
Enrollment
20.11.2023 - 05.01.2024
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Health Care and Social Services (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Seats
0 - 60
Degree programmes
- Master’s Degree Programme in Social and Health Care, Service Design for Social and Health Services (2022, 2023)
Teachers
- Arja-Tuulikki Malin
- Marjut Suokas
Scheduling groups
- Verkko-opetus (Size: 0. Open UAS: 0.)
Groups
-
HLTIYSTPAMU23KV
Small groups
- Online lecture 1
Learning outcomes
The student is able to
- use the concepts and knowledge base of marketing communications and branding
- make effective marketing communications for social and health services
- utilize branding and marketing communications in the development and management of social and health services
Assessment scale
1-5