Customer relationship management and marketing automation (10 cr)
Code: AL00CI73-3004
General information
Timing
01.08.2024 - 31.05.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Markus Hämynen
Groups
-
LLABTOMA
-
LLABTO24-25
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5