Marketing Psychology (5 cr)
Code: AL00CI65-3003
General information
Enrollment
20.11.2024 - 03.01.2025
Timing
15.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Jussi Mozo
Scheduling groups
- Avoimen ammattikorkeakoulun kiintiö (Size: 10. Open UAS: 10.)
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
LLABTOMA
-
LLABTO24-25
Small groups
- Open UAS quota
- Online lecture
Learning outcomes
The student is able to:
• describe why marketing influences us and the basis of this influence
• name and choose appropriate influencing methods for different situations
• justify professionally to different stakeholders, how they should carry out their marketing
Assessment scale
1-5