Opinto-opas

Osaamistavoitteet

The student can
• identify their own competence and develop their expertise in a self-directed manner.
• utilize team learning methods.
• apply customer service, negotiation and sales skills in customer encounters.
• manage customer projects as part of a team
• identify development opportunities as part of the work community

Toteutustapa ja opetusmenetelmät

The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.

The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.

Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87

Ajoitus ja läsnäolo

Requires active participation in meetings and training sessions (min. 80%) as well as work with the project team.

Oppimateriaali ja suositeltava kirjallisuus

Materials on Moodle platform.

Työelämäyhteistyö

Learning is based on real customer projects and therefore requires the student to sign a non-disclosure agreement and transfer the rights of the work to the client.

Oppimisympäristö

The course will be implemented in the Lably digital marketing agency (M19_A140) which will be opened on the Lahti campus in 2023.

Opiskelijan ajankäyttö ja kuormitus

The student can complete 20-35 credits per semester. One credit corresponds to 27 working hours.

Sisältö

Contents and learning outcomes will be determined based on the course selections. The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.

Additionaly, the student must choose 15-30 credit units worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Basics in Marketing (min. grade 3)
For Growth Hacking AL00CU60 Digital marketing planning and management AL00CU57 is a prerequisite.

Arviointimenetelmät

The evaluation is based on student's a) knowledge and information retrieval skills, b) practical skills and c) responsibility and group work skills / leadership skills.

The evaluation consists of evaluations given by the coaching teacher, peers, and the client, as well as self-evaluation by the student.

Arviointiasteikko

1-5

Hylätty (0)

The student does not achieve the competence goals of the study course, and does not know how to apply them in practice.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the essential areas according to the competence goals of the course, and knows how to implement some actions in practice. The student works as part of the team.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student knows the key areas according to the competence goals of the course, and knows how to choose the suitable actions for the company and implement them in practice. The student works responsibly as part of a team.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student knows the key areas according to the learning objectives of the course, and can critically evaluate their applicability from the company's point of view. The student knows how to develop the company's operations using applicable methods in practice. The student works responsibly as part of a team and supports others' learning.