Study Guide

Learning outcomes

The student can
• identify their own competence and develop their expertise in a self-directed manner.
• utilize team learning methods.
• apply customer service, negotiation and sales skills in customer encounters.
• manage customer projects as part of a team
• identify development opportunities as part of the work community

Implementation and methods of teaching

The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.

The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.

Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87

Timing and attendance

Requires active participation in meetings and training sessions (min. 80%) as well as work with the project team.

Learning material and recommended literature

Materials on Moodle platform.

Working life cooperation

Learning is based on real customer projects and therefore requires the student to sign a non-disclosure agreement and transfer the rights of the work to the client.

Learning environment

The course will be implemented in the Lably digital marketing agency (M19_A140) which will be opened on the Lahti campus in 2023.

Student time use and work load

The student can complete 20-35 credits per semester. One credit corresponds to 27 working hours.

Contents

Contents and learning outcomes will be determined based on the course selections. The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.

Additionaly, the student must choose 15-30 credit units worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87

Additional information for students: previous knowledge etc.

Basics in Marketing (min. grade 3)
For Growth Hacking AL00CU60 Digital marketing planning and management AL00CU57 is a prerequisite.

Assessment criteria

The evaluation is based on student's a) knowledge and information retrieval skills, b) practical skills and c) responsibility and group work skills / leadership skills.

The evaluation consists of evaluations given by the coaching teacher, peers, and the client, as well as self-evaluation by the student.

Assessment scale

1-5

Failed (0)

The student does not achieve the competence goals of the study course, and does not know how to apply them in practice.

Assessment criteria: level 1 (assessment scale 1–5)

The student knows the essential areas according to the competence goals of the course, and knows how to implement some actions in practice. The student works as part of the team.

Assessment criteria: level 3 (assessment scale 1–5)

The student knows the key areas according to the competence goals of the course, and knows how to choose the suitable actions for the company and implement them in practice. The student works responsibly as part of a team.

Assessment criteria: level 5 (assessment scale 1–5)

The student knows the key areas according to the learning objectives of the course, and can critically evaluate their applicability from the company's point of view. The student knows how to develop the company's operations using applicable methods in practice. The student works responsibly as part of a team and supports others' learning.