Siirry suoraan sisältöön
Linkkilista

Opinto-opas

Valitse kieli
Suomeksi Englanniksi

Customer Relations and Marketing (5 op)

Toteutuksen tunnus: AL00CE37-3014

Toteutuksen perustiedot

Ilmoittautumisaika

01.07.2022 - 04.09.2022

Ajoitus

01.09.2022 - 31.12.2022

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

Liiketoiminta (LAB)

Toimipiste

Verkkokampus

Opetuskielet

  • Englanti

Paikat

20 - 50

Koulutus

  • Bachelor's Degree Programme in Tourism and Hospitality Management
  • Bachelor's Degree Programme in International Business

Opettaja

  • Emmi Maijanen

Opetusryhmät

  • Kontaktiopetus (Koko: 0. Avoin AMK: 0.)
  • Tentti (Koko: 0. Avoin AMK: 0.)
  • Itsenäinen (Koko: 0. Avoin AMK: 0.)

Ryhmät

  • LLTIIB21K
    Bachelor's Degree Programme in International Business 21K Lahti
  • LLPRIB22S
    Bachelor's Degree Programme in International Business 22S Lappeenranta
  • LLPRHOMA22S
    Bachelor's Degree Programme in Tourism and Hospitality Management 22S Lappeenranta

Pienryhmät

  • Kontaktiopetus
  • Tentti
  • Itsenäinen

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

The course follows "flipped learning" pedagogy.

The course has pre-material (video lectures, articles) and study sessions in which students do small cases and assignments in groups.

Exam in moodle.

Ajoitus ja läsnäolo

Every week 1x2h online session to which participating is required. Self-studying between sessions.

Oppimateriaali ja suositeltava kirjallisuus

Material is given by the teacher.

Oppimisympäristö

Zoom, moodle, campus (if possible)

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointimenetelmät

Individual exam. Group assignment.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.