Internationalisation Process (5 op)
Toteutuksen tunnus: AL00CJ45-3004
Toteutuksen perustiedot
Ilmoittautumisaika
21.11.2022 - 15.01.2023
Ajoitus
18.01.2023 - 16.04.2023
Opintopistemäärä
5 op
Virtuaaliosuus
1 op
TKI-osuus
2 op
Toteutustapa
80 % Lähiopetus, 20 % Etäopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Paikat
0 - 40
Koulutus
- Täydentävä osaaminen, AMK
Opettaja
- Tiina Pernanen
- Marja Viljanen
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIEX23K1Saapuvat vaihto-opiskelijat 23K, pitkät vaihdot, liiketalous, Lahti
-
LLABTO23HTäydentävä osaaminen (AMK) 2023, Liiketoimintayksikkö
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to
- acquire an understanding of how to evaluate a firm's readiness to internationalise and create international competitiveness
- acquire an understanding of market selection process and entry mode options
- develop skills to use decision-oriented framework when evaluating and choosing between different strategic options
Toteutustapa ja opetusmenetelmät
Contact and online lectures
Case studies
Individual reading tasks
Individual and group assignments
Ajoitus ja läsnäolo
According to the course timetable, check Time Edit https://cloud.timeedit.net/lut-saimia/web
Compulsory attendance in the contact/online lectures.
Compulsory attendance in the group work tutoring session.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively
Oppimateriaali ja suositeltava kirjallisuus
Lecture notes from Moodle
Course related articles and cases provided by the lecturer
Course book: Hollensen, Svend: Essentials of Global Marketing.
Following parts:
- The decision to internationalize
- Deciding which markets to enter
- Market entry strategies
Toteutuksen valinnaiset suoritustavat
There are no substitute work.
Oppimisympäristö
Moodle learning platform
Classroom case studies and lectures
Opiskelijan ajankäyttö ja kuormitus
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading, preparation 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs
Sisältö
The decision to internationalize
- Initiation of internationalization
- Internationalization theories
- Development of the international competitiveness
Deciding which markets to enter
- The political and economic environment
- The sociocultural environment
- The international market selection process
Market entry strategies
- Some approaches to the choice of entry mode
- Export, intermediate and hierarchical entry modes
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Basic marketing course:
Customer Relations and Marketing
or
Asiakassuhteet ja markkinointi
Arviointimenetelmät
Defined in the first contact meeting:
- lectures and small group assignments
- case studies
- group work
Grading 1-5
Arviointiasteikko
1-5
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.