Customer relationship management and marketing automation (10 cr)
Code: AL00CI73-3002
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
02.10.2023 - 15.12.2023
Number of ECTS credits allocated
10 op
Virtual portion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Reko Juntto
- Linnea Sulkanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTOMA
-
LLABTO23-24
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5