Customer Relations and Marketing (5 cr)
Code: TL00CT43-3001
General information
Enrollment
01.08.2023 - 02.08.2023
Timing
30.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lappeenranta
Teaching languages
- English
Seats
25 - 60
Degree programmes
Teachers
- Emmi Maijanen
Groups
-
LLPRTKFPIB23SVUAS Pathway, International Business 23SV Lappeenranta
Implementation and methods of teaching
The course has video lectures and small assignments done online in course Moodle. Furthermore, the course has contact-teaching sessions in which learning is shared. Written, individual reflection after each contact-teaching session is required.
Contents
History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.
Assessment scale
1-5