Opinto-opas

Toteutustapa ja opetusmenetelmät

The course has video lectures and small assignments done online in course Moodle. Furthermore, the course has contact-teaching sessions in which learning is shared. Written, individual reflection after each contact-teaching session is required.

Sisältö

History of marketing.
Importance of customer value, value proposition, and customer relationships.
Learning how to segment the market and how to do targeting and positioning.
Marketing environment: micro- and macro-environments.
Marketing communication.
Introduction to the marketing planning and marketing mix.
Managing customer relationships and customer experience.
Role of customer service and personal selling in business.

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student knows the basic concepts related to marketing customer relationships.
The student understands the role and importance of marketing and customer relations in business.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and customer relationships.
The student can demonstrate marketing and managing customer relations in business to some extent.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student understands the basic concepts related to marketing and an applies those in their own writing and work.
The student understands the role and importance of marketing and business relations in business and is capable of evaluating the basics of the marketing and customer relationship management of a company.