SME's digital marketing (15 cr)
Code: LI00BR25-3008
General information
Enrollment
19.11.2021 - 09.01.2022
Timing
01.01.2022 - 31.05.2022
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Jonathan Bradshaw
- Jan-Erik Sandelin
- Lotta Toivonen
- Sami Lanu
- Joanna Vihtonen
Scheduling groups
- Lähiopetus (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Lähiopetus
Learning outcomes
The student is be able to
- explain the role of digital marketing strategies in successful businesses
- recognise the key features of the different channels/platforms related to a company's objectives
- create an effective, target-group oriented digital marketing plan for engaging customers
- apply social media as a strategic and tactical tool for various marketing purposes
- design content and marketing communication material according to an integrative marketing strategy
- utilise various analytical tools
- develop web content using the basics of search engine optimisation
- appreciate the legal aspects of digital marketing
Assessment scale
1-5