Business to Business Marketing (3 op)
Toteutuksen tunnus: KMR0642-3004
Toteutuksen perustiedot
Ilmoittautumisaika
19.11.2021 - 14.01.2022
Ajoitus
07.03.2022 - 29.04.2022
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lappeenrannan kampus
Opetuskielet
- Englanti
Paikat
5 - 45
Koulutus
- Bachelor's Degree Programme in Tourism and Hospitality Management
Opettaja
- Anu Kurvinen
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
- Tentti 1 (Koko: 0. Avoin AMK: 0.)
- Seminaari 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLPRHOMA20SBachelor's Degree Programme in Tourism and Hospitality Management 20S Lappeenranta
-
LLPREX22KHSaapuvat vaihto-opiskelijat 22K, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
Pienryhmät
- Luennot 1
- Tentti 1
- Seminaari 1
Osaamistavoitteet
The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.
Toteutustapa ja opetusmenetelmät
The study course takes place online.
Lectures, assignments, exam.
Introduction lecture week 10.
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Prerequisites: Basics of Marketing
Arviointiasteikko
1-5
Hylätty (0)
Student has not reached the course learning objectives
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
1 = Student has basic knowledge about business-to-business marketing.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
3 = Student has good knowledge about business-to-business marketing as well as business buying behaviour and undestands how this affects marketing strategies.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
5 = Student has excellent knowledge and understanding of business-to-business marketing as well as business buying behaviour and is able to utilise this knowledge in company marketing.