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Business to Business Marketing (3 cr)

Code: KMR0642-3004

General information


Enrollment

19.11.2021 - 14.01.2022

Timing

07.03.2022 - 29.04.2022

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages

  • English

Seats

5 - 45

Degree programmes

  • Bachelor's Degree Programme in Tourism and Hospitality Management

Teachers

  • Anu Kurvinen

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Tentti 1 (Size: 0. Open UAS: 0.)
  • Seminaari 1 (Size: 0. Open UAS: 0.)

Groups

  • LLPRHOMA20S
  • LLPREX22KH

Small groups

  • Luennot 1
  • Tentti 1
  • Seminaari 1

Learning outcomes

The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.

Implementation and methods of teaching

The study course takes place online.
Lectures, assignment, exam, final seminar.
Introduction lecture week 10.

Learning material and recommended literature

Will be informed when the course begins.

Learning environment

Contact teaching.

Student time use and work load

The study course begins week 10.
Madatory participation to exam and final seminar.

Additional information for students: previous knowledge etc.

Prerequisites: Basics of Marketing

Assessment scale

1-5

Failed (0)

Student has not reached the course learning objectives

Assessment criteria: level 1 (assessment scale 1–5)

1 = Student has basic knowledge about business-to-business marketing.

Assessment criteria: level 3 (assessment scale 1–5)

3 = Student has good knowledge about business-to-business marketing as well as business buying behaviour and undestands how this affects marketing strategies.

Assessment criteria: level 5 (assessment scale 1–5)

5 = Student has excellent knowledge and understanding of business-to-business marketing as well as business buying behaviour and is able to utilise this knowledge in company marketing.