Study Guide

Learning outcomes

The student is
- able to create added-value-driven business strategies in the experience and transformation economy.
- able to facilitate customer’s experience in tourism and events as a brand enhancing competitive advantage.
- able to create hybrid product-service concepts in building personalized customer experiences and design value adding business models and processes that combine tourism and event possibilities.
- able to leverage future trends and insight on target groups as a source for new business development.

Implementation and methods of teaching

100 % online course, with online lessons and online self-study material (individual assignments)
Flipped classroom (pre-learning materials, their presentation and interactive meetings), active participation
Collaboration with companies (e.g. visitors and practical cases)

Timing and attendance

The course starts on 13.1.2022 and it must be finished by 29.5.2022 at the latest. A closer timetable is available in Moodle.
There are three online sessions for contact teaching and exchanging ideas and thoughts.
These are
* Thursday 13.1.2022 at 9 - 15.30
* Friday 3.2.2021 at 9 - 15.30
* Saturday 4.2.2021 at 9 - 15.30

Learning material and recommended literature

Book: Prebensen, N. K., Chen, J. S., & Uysal, M. S. (2014). Creating Experience Value in Tourism. Wallingford, England; Boston, Massachusetts: CABI. (Full text available in Ebrary)
Articles and other material available in Moodle

Working life cooperation

During the course student will create a plan to create an innovative new experience or for his/her own company, if agreed by the teacher

Exam retakes

Student can revise the assignments and the report twice after the course end

Learning environment

Moodle

Student time use and work load

5 credits means 110 hours of working time for student. This will be diveded evenly across the weeks, meaning approx 8 hours (one working day) per week in average.

Contents

The course focuses particularly on consumer service experience and the value creation in tourism industry.
In this course tourist experience is used as an example for a typical experiential service.
Concepts and reading about experiential marketing, experience industry, customer value, (new) product/service development, design of experiential services, service design tools and approaches
Discussions of the topics and (co-)creation of an commercial experience

Additional information for students: previous knowledge etc.

10 campusonline, 40 open university

Assessment criteria

Grading 0 (failed) - 5 (excellent)

Grade is divided into several parts
* Individual assignments 40 %
* Experience design project and presentation 40 %
* Active participation to the discussions 20 %

Assessment scale

1-5

Failed (0)

If student fails one part or several parts of evaluation (individual assignments, experience design project and presentation, active participation)

Assessment criteria: level 1 (assessment scale 1–5)

Student passes all the parts with basic knowledge.
Student provides basic information without any deeper analysis or own contribution.
There are flaws in academic writing.

Assessment criteria: level 3 (assessment scale 1–5)

Student passes all the parts in an average manner or has versitale results.
Student uses provided information nicely and shows skills in applying theory. S/he can provide some own analysis.
Academic writing skills are used.

Assessment criteria: level 5 (assessment scale 1–5)

Student passes all the parts in an excellent manner.
Student knows how to find reliable and relevant information and apply it to the project work. S/he shows skills for own analysis and conclusions.
Academic writing skills are almost perfect.