Marketing Communication and Branding (5 cr)
Code: AM00CN28-3001
General information
Enrollment
19.11.2021 - 09.01.2022
Timing
07.03.2022 - 13.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Industrial Design (2020, 2021)
- Bachelor's Degree Programme in Packaging and Brand Design (2021, 2022)
Teachers
- Heikki Nuutinen
Teacher in charge
Anu Akkanen
Scheduling groups
- Lectures (Size: 0. Open UAS: 0.)
Groups
-
MLTIID21S
-
MLTIPAC21S
-
MLTIEX22K
Small groups
- Lectures
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Assessment scale
1-5